BRIDGE2BUSINESS

IDENTITY DESIGN / BRAND LOVE
BRIEF

Bridge2Business is a ‘Young Enterprise Scotland’ programme designed to connect, support and inspire college students into entrepreneurship. We were asked to create an identity that would capture the spirit of enterprise and appeal to both the students and decision-makers of the colleges.

 

SOLUTION

We worked closely with the Bridge2Business team to generate ideas that would tell a great story about the new organisation. Visual themes were built around relevant words such as enterprise, inspiration, connections, support, etc. These ideas eventually led to a brand story of ‘celestial navigation’ and the old maritime tale that ‘in times of trouble, the stars will guide you home.’ Particularly relevant as every entrepreneur at one stage of their journey may hit rocky times and just have to rely on that little bit of fortune. The use of the star constellation ‘Nashira’ symbolises lady-luck and gives additional meaning to the message.

RESULT

The brand was launched in the Planetarium at the Glasgow Science Centre where Young Enterprise Scotland CEO, Geoff Leask, told an audience (looking up at a room full of stars) about Nashira and the brand story we had created together.

“The team at the loft have been an inspiring, creative and friendly team to work with. Listening to our needs and having a real understanding of our audience ensured that their communications solution is absolutely spot on – highly recommended.”

Geoff Leask, CEO of Young Enterprise Scotland