We were delighted to be given the opportunity to work with our long-standing client ‘Resolvecall’ to create a brand and identity for a new locksmith service called ‘Resolvelock.’ The new company would offer a fast, responsive and customer-friendly service to both businesses and consumers.

We were asked to create an extremely bold identity that was eye-catching and memorable for a company that would eventually be rolled out nationally.


We worked closely with the Resolvecall management team to produce a brand and identity that successfully met the brief. A series of research boards/concept sketches were created and presented which explored a variety of visual themes before we quickly honed in on a preferred concept with a thick italicised font communicating the company name alongside a house-key (essential for a lock-smith service.)

The next stages involved subtly adding as many cues as possible to the design to emphasise the desired messages of speed, responsiveness, etc.. A heavier font was selected, Characters were brought closer together, the logo was broken up with speed lines which varied in length and thickness to make the logo appear as it was moving even when it was stationary. Finally, the design was completed with the most outrageous acid green placed against a jet black backdrop.

Since the brand was signed-off by the Resolvecall management team – designs for Resolvelock printed stationary with stunning metallic finishes for the logo have been signed-off, the identity design has made it went onto a new fleet of commercial vehicles, a holding-page website has been set-up with much more to follow.



A sensational result with a memorable brand being created. The loft continues to enjoy working with Resolvecall on the rollout of the new brand (with some extremely bold new brand extensions coming) alongside several other creative projects for the parent company.