We were delighted to be given the opportunity to work with long-standing client ‘Resolvecall’ to create a brand and identity for their new locksmith service ‘Resolvelock.’ The company would offer a fast, responsive and customer-friendly service to both businesses and consumers. We were asked to create an extremely bold identity that was memorable and eye-catching for a company that would be rolled out nationally.


We quickly agreed on an acid green logo with a dramatised font and key. We subtly added as many cues as possible to emphasise the main ideas of speed and responsiveness. The typeface was designed to be as dramatic as possible while the introduction of broken lines makes the logo appear as if it’s moving while stationary. Finally, the outrageous acid green was placed against a jet black backdrop for even greater impact.



A sensational result with a memorable brand being created. The identity design’s made its way onto a fleet of commercial vehicles and a holding-page website with much more to follow. The loft continues to work with Resolvecall on the rollout of this new brand alongside several other projects.