PETEX

GRAPHIC DESIGN / COMPLEX2SIMPLE
BRIEF

Petroleum Experts (PETEX) provide engineering solutions through a range of software products for the Oil & Gas sector. Their digital tools are used by production companies throughout the world and we were delighted to be the first creative company to work with them when being asked to design an advert or ‘a visual representation of the software that an engineer in Timbuktu could understand’ for their Digital Oil Field (DOF Suite.)

SOLUTION

We carried out an almost forensic level of investigation to properly understand what the ‘Digital Oil Field’ was and its value to customers. We explored a wide range of potential messages before deciding that the software helps ‘companies better understand the commercial potential of their oil field asset’ and these words were the basis for creative ideas.

Several concepts were mocked-up and the selected concept was based on the inside of a telescope with each lens representing the five layers of the software. ‘A Clearer View’ was adopted as a tagline and a secondary advert was produced for a ‘desert’ scene in addition to the original offshore image.

 

RESULT

The client was delighted with the final results and one of the most satisfying elements of the collaboration were the glass paperweights, featuring the new advertising, and distributed at PETEX’s 25th Anniversary dinner.

“The team at the loft created an image that visually captured the remit we set – our business, our industry sector and a technology message – in a visually attractive way. Their team spent quality time with us to understand the spirit of what we wanted to be captured and then, through several iterations, came up with the final images which we are very satisfied with. These images are used in publications, product brochures and on our website”

James Woodrow, Petroleum Experts Limited