Altia Solutions (now known as Altia-ABM,) are a rapidly growing software provider helping investigators save time, increase productivity and improve the accuracy of their investigations. They are UK-based with customers all over the world and the company asked the loft to find a way to showcase the benefits of their individual software solutions to prospective customers.


We had great fun working with Altia staff, eventually deciding to create a series of sub-brands which could be used for both digital and print communications. The sub-brands each had a unique story relating to the products and these included transforming data, cleaning, data, linking data and linking police data.

We communicated data as chaotic circles and then used special patterns to highlight the different characteristics for each of the products.

The sub-brands were a tremendous success and formed an integral part of the group’s communications over many years. They provided a reference for sales teams, were re-interpreted for different marketing activities, extended in light of the company’s merger with ABM Intelligence and were refreshed when the company re-branded and refreshed when the company re-branded.


“In developing the product branding, the loft talked with all the staff and came up with individual product brand designs that reflect the differing properties of the software yet are linked in their overall theme. We are very pleased with the result and proudly include them on all information sent out of the company.”

“Altia Solutions has been working closely with the loft for several years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas, any of which could be used. In that time they have delivered an updated brand for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use, often with tight deadlines.”

Ian Watson, CEO of Altia-ABM (previously known as Altia Solutions)