ALTIA SUB-BRANDS

IDENTITY DESIGN / GRAPHIC DESIGN
BRIEF

Altia Solutions are a rapidly growing software company, they help investigators save time, increase productivity and improve the accuracy of their investigations. They are UK-based with customers all over the world.

We were delighted to be asked by them to create a new set of sub-brands for their four software products, while finding a way to showcase their unique benefits to prospective customers.

SOLUTION

We created a series of sub-brands designed to look like data, but with a unique message relating to each of the four products. These messages included Transforming Data, Cleaning Data, Linking Data and Linking Police Data. Special patterns were nestled in each of the data graphics to highlight each of these messages.

Bold colours were used to distinguish each of the sub-brands, while the logos were designed to function equally well on digital and print platforms.

RESULT

The Altia sub-brands have been a tremendous, and lasting, success. They were used for many years on Altia’s marketing communications, have been updated twice (in-line with several company re-brands,) with the latest of these back in 2019.

“In developing the product branding, the loft talked with all the staff and came up with individual product brand designs that reflect the differing properties of the software yet are linked in their overall theme. We are very pleased with the result and proudly include them on all information sent out of the company.”

Ian Watson, Managing Director of Altia Solutions