Altia Solutions are a rapidly growing software company helping investigators save time, increase productivity and improve the accuracy of their investigations. They are UK-based with customers all over the world. We were asked to make their software products stand out in the marketplace while finding a way to showcase their benefits to prospective customers.


We decided to create a series of sub-brand identities for each of the four products. The sub-brands were designed to look impactful but with a unique message designed in.  The identities were created to look like data but with each of them a different colour and containing an abstract data pattern to communicate the main messages of the software – transforming data, cleaning data, linking data, etc.


The sub-brands were part of Altia’s marketing for several years. They have been updated twice – firstly in 2016 and most recently in 2019.

“In developing the product branding, the loft talked with all the staff and came up with individual product brand designs that reflect the differing properties of the software yet are linked in their overall theme. We are very pleased with the result and proudly include them on all information sent out of the company.”

Ian Watson, Managing Director of Altia Solutions