ALTIA, SUB-BRANDS
IDENTITY DESIGN / STRATEGY
BRIEF
Altia Solutions are a rapidly growing international software company based in Glasgow. They help investigators save time, increase productivity and improve the accuracy of their investigations.
We were delighted to be given the opportunity to help them create a new series of sub-brands for their four software programmes – Toolkit, Toolbar, Insight and Digital Manager.
We were asked to create something which was bold, impactful and told a story about the programmes.
SOLUTION
We designed four sub-brands showcasing the products relationship with data – Transforming Data, Cleaning Data, Linking Data and Linking Police Data.
Special patterns were created for each and integrated into the graphics to highlight the individual messages for each product.
We used bold colours to distinguish each of the sub-brand designs while the final versions were refined to function equally well on both digital and print platforms.
RESULT
The designs for the Altia sub-brands have been used for many years and have since been updated twice over different brand cycles.
“In developing the product branding, the loft talked with all the staff and came up with individual product brand designs that reflect the differing properties of the software yet are linked in their overall theme. We are very pleased with the result and proudly include them on all information sent out of the company.”
Ian Watson, Managing Director of Altia Solutions