BRIEF

SOCEX (The Serious & Organised Crime Exchange) is a highly influential national forum designed to bring the law-enforcement community together. Co-founded by our long-term client ‘Altia Solutions’ and ‘Think Different Events,’ the first conference, would be remembered with the ‘historic first’ hosting of three tiers of policing agencies – local, regional and national.

We were delighted to be given the opportunity to create a new brand and all subsequent communications for this inaugural event.

SOLUTION

When creating the new brand name, ‘Exchange’ was chosen over ‘conference’ as a more accurate description of the type of event being hosted.

We wanted to emphasise the historic bringing together of three strands of law enforcement ‘into-alignment.’ We designed three circular network graphics of different sizes and combined them with an ‘X’ for ‘Exchange’ to form the main identity.

The network graphic would become the main creative theme for all of the event communications.

Co-Founders, Altia were also hosting the prestigious Keith Hughes Awards and a secondary identity was created for this too.

RESULT

The inaugural conference was a huge success and the loft created all subsequent marketing communications for SOCEX over the next five years.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events. They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the 2016 events and I have no hesitation in recommending the loft to deliver innovative and interesting designs.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors and Founding Partners of SOCEX