SOCEX (The Serious & Organised Crime Exchange) is a national forum which helps bring the law-enforcement community together. Co-founded by our client ‘Altia Solutions’ and ‘Think Different Events,’ the first conference, historically, hosted three tiers of policing agencies – local, regional and national. We were delighted to be given the opportunity to create all the branding and communications for this new event.


We wanted to emphasise the historic bringing together of three strands of law enforcement ‘into-alignment’ for the inaugural conference. We designed three circular network graphics of different sizes and combined them with an ‘X’ for ‘Exchange’ to form the main identity. ‘Exchange’ was chosen over ‘conference’ as a more accurate description of the type of event being hosted. The network graphic would become the main creative theme for all of the event communications. Co-Founders, Altia were also hosting the prestigious Keith Hughes Awards and a secondary identity was created for this too.


The conference was a huge success. The loft created all marketing communications for SOCEX over the next five years.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the 2016 events and I have no hesitation in recommending the loft to deliver innovative and interesting designs.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors and Founding Partners of SOCEX