BRIEF

MCR Pathways are a Scottish charity that supports young people (generally care-experienced and disadvantaged through no fault of their own) by providing volunteer mentors. The organisation started in Glasgow over a decade ago and now supports school students throughout Scotland with a presence in England too.

The organisation has a truly exceptional record with several thousand young lives transformed and a real and measurable difference made. MCR Pathways wanted a document which communicated the real and lasting impact of their results and we were delighted to assist.

SOLUTION

We opted for a one-page infographic that was versatile enough that it could be used as a standalone document, as part of MCR’s corporate reports, as part of wider social campaigns and even easily printed out by the charity’s own team for various meetings.

The infographic focussed on the exceptional numbers and telling the MCR story in the most emphatic way possible, special attention was made to showcase the comparisons with national care-experienced young people. The infographic was constructed using MCR’s brand colours and complimented with short, illustrated stories.

RESULT

The infographic did a tremendous job in helping MCR Pathways communicate the impact of their tremendous work with a wide variety of people.

“Having worked for many years helping develop brands both domestically and internationally, I have found that combining highly creative design with a fast and immediate client response is a significant challenge. The loft is exceptional in their patience and process to extract what the client wants, articulate the options effectively and then deliver the elements to meet tight timescales and budgets. They continually go the extra mile and add considerable energy, insight and value throughout. I would highly recommend the team.”

Iain MacRitchie, Founder, Mentor & CEO of MCR Pathways