Fridge Angels is a refrigeration and air-conditioning repair company based in Glasgow. The loft was tasked with creating a new brand and website that would make them stand out from their competitors.

It was important that they had a professional identity displaying a fresh, contemporary look as well as a strong digital presence.


We worked closely with John McGrath, the Director of the company, who visited the studio on a regular basis to give his feedback. We wanted to create a brand that he would fall in love with himself.

With the design of the logo, we focused on taking the industrial aspect of the company and combining it with the gentleness of an angel. The ‘wings’ are softly curved, to represent ‘wrapping around a customer’ showing the importance of customer service to the company.

The bright colours are used to provide impact and help differentiate Fridge Angels from their competitors while the cartoon illustrations of the staff further reinforce the friendly, personal and fun nature of the company.


An eye-catching, modern brand was created which embodies the lease of life Fridge Angels brings to the sector.

“The loft designed our branding and website. A really friendly bunch to work with and some of the most talented people I have ever met. We will be using them for all future projects. I would strongly recommend them to anybody.”

John McGrath, Chief Angel, Fridge Angels