FRIDGE ANGELS
GRAPHIC DESIGN / STRATEGY
BRIEF
Fridge Angels is an organisation which provides a range of refrigeration and air-conditioning services to their vast array of clients in and around the city of Glasgow.
We were asked to create a new brand and website that would showcase who they are and make them stand out from their competitors.
It was important that they had a professional identity displaying a fresh, contemporary look as well as a strong digital presence.
SOLUTION
We worked closely with John McGrath, the Director of the company, who visited the studio on a regular basis to give his feedback. We wanted to create a brand that he would fall in love with himself.
With the design of the logo, we focused on taking the industrial aspect of the company and combining it with the gentleness of an angel. The ‘wings’ are softly curved, to represent ‘wrapping around a customer’ showing the importance of customer service to the company.
The bright colours are used to provide impact and help differentiate Fridge Angels from their competitors while the cartoon illustrations of the staff further reinforce the friendly, personal and fun nature of the company.
RESULT
An eye-catching, modern brand was created which embodies the lease of life Fridge Angels brings to the sector.
“The loft designed our branding and website. A really friendly bunch to work with and some of the most talented people I have ever met. We will be using them for all future projects. I would strongly recommend them to anybody.”
John McGrath, Chief Angel, Fridge Angels