Creating Brand Inspiration
Strategic Brand-Building
Brand Strategy | Creative Direction | Identity Design | Graphic Design | Illustration
Bridge2Business is a college programme set-up by Young Enterprise Scotland to help connect, support and inspire young people into enterprise. The organisation was looking for a new brand that would inspire the students, the decision-makers of the colleges and those in local/central government, responsible for the adoption of the programme.
Alongside the Bridge2Business team, we produced a series of inspirational brand communications around the theme of ‘celestial navigation.’ These included a beautiful logo design, a number of inspirational brand stories, a visual framework latterly adopted by creative partners and an audacious brand launch with CEO Geoff Leask introducing the new brand to journalists, lying down, facing the stars in the Planetarium of The Glasgow Science Centre.
The new brand was staggeringly well received by students, academic leaders and politicians alike. The programme was over-subscribed on arrival and has been an important part of Scotland’s Entrepreneurial Eco-System ever since.
Testimonial
“The team at THE LOFT have been an inspiring, creative and friendly team to work with. Listening to our needs and having a real understanding of our audience ensured that their communications solution is absolutely spot on – highly recommended.”
Geoff Leask, CEO of Young Enterprise Scotland
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