Making a More Meaningful Connection
BRAND IDENTITY DESIGN
Atlas Hotels are an award-winning hotel operator with properties in Scotland, England and Wales. They are renowned for delivering a fantastic guest experience. The company (formerly known as Somerston Hotels) was re-branding and wanted to create an identity that would showcase their values to clients as well as commemorate the excellent service provided by their outstanding team.
Alongside the Atlas Hotels marketing team, we created an identity loosely based on a shoal of fish. We re-created the graphic in beautifully vibrant colours, with each unique in their own way, all swimming together and crucially in the same direction. A beautiful metaphor representing the way the Atlas team works.
The new identity was widely acclaimed by customers, employees and the Atlas Hotels Management Team.
Testimonial
“From our very first discussions, THE LOFT team really understood what we wanted to achieve and approached the project with creativity, enthusiasm and professionalism. Despite a tight deadline, they delivered a first-rate corporate identity which has been whole-heartedly embraced by our organisation and which represents our corporate culture.”
Lesley-Ann Cardow, Group Marketing Manager of Atlas Hotels
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Project Images
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