The Lean Marketer

The Lean Marketer

Potential facilitator of bigger numbers, more sales, fuller pipelines, charts moving in the right direction, people that bit happier, exciting enquiries and fresh interest.

New and interesting things happening day-after-day, week-after-week, month-after-month. More impressive sales numbers, more effective marketing and more magnetic brands.

Always accumulating, eventually snowballing.

At the loft, we’ve been in the game a while now and experience has taught us that smaller actions done consistently well can bring faster, less costly and more impactful change than bigger (seemingly) more exciting actions.

In marketing terms, this means new website pages built on existing templates, interior spaces livened up with company branding, up-to-date pics of the team online, email signatures showing the campaign of the day, those infographics of stats you’ve been promising yourself for too long, new social materials, new words, new pictures, some video, etc. Small actions working in a beautifully predictable and positive way.

Compounding over time.

Nobody loves the big moves, the high-octane actions, the act of stepping into the unknown more than us – exciting digital projects, new brands, strategic partnerships, etc. But some times – starting where you are and building on what’s working gets you where you want to get too that little bit faster.

I heard a lovely quote the other day ‘Slow is smooth and smooth is fast.’

Couldn’t have put it better myself, if you’re looking for a lean marketer, or marketing agency, to make strong, transformative and lasting change to your brand or marketing and like the idea of doing it in stages, please don’t hesitate to contact us.


Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – a design & branding agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

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The Lean Start-Up (possible further reading) >>>