Branding, The Ultimate Team Sport!!

Branding, the Ultimate Team Sport!!

Who knew??

We’re always talking (probably a tiny-bit too much) about all of those lovely business benefits to branding, to marketing to what we do every day. More sales, better loyalty, higher margins, stronger positioning, business outcome X, business outcome Y and on and on it goes.

But one thing we’ve stumbled on over many, many years is that branding is a wonderful activity for building good will within your own team or teams, regardless if we are talking about finance, sales, product, etc.

One of the best things a company can do to bring together its people, give everybody a chance to contribute, share some ideas, have some laughs and genuinely involve everybody in making the company a better place, is to involve them in a creative project, preferably some kind of branding one. Branding really can be The Ultimate Team Sport.

Throughout the years, we’ve been a part of re-brands, value exercises, website re-designs, brand identity presentations, we’ve pitched to management teams, sales teams, production teams, investors, sometimes all at once. We’ve taken presentations out the board room and fielded what sometimes seem like the most random (but ultimately the most sensible) questions and despite the momentary discomfort – it’s always led us to better solutions.

When the guy in the production line’s words are used as part of the company’s values or the developers words are used as part of a marketing campaign or the CFO themselves has an idea for a logo image, everybody’s a winner.

Great brands always have lots of ideas behind them and lots of enthusiastic people contributing to those ideas – not just the seemingly creative folks…

How to make this happen? Simple – just make sure a couple of extra team conversations are factored into any proposal and maybe give your creative team a warning in advance that they’ll be presenting to everybody in the company and to be prepared.

If you’d like to know a bit more, drop me a line…

Branding, the Ultimate Team Sport!!

Part-7 of Our Entrepreneurial Approach to Brand Marketing.

If you’d like to know more, drop me a line.



Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

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