Making Life Easier For People

We’re all such lazy people at times. Always were, the internet has just made it worst. Which companies do the best online? Those that make life easiest for their customers, for their audience. Silicone valley calls it ‘Frictionless Experience,’ spiritual people talk about ‘The Law of Non-Resistance,’ (which we quite like…)

However, we like to think of it as..

‘Making Life Easier For People’

A novel idea and Part-9 of our Entrepreneurial Approach to Brand-Marketing.

We’ve lost count of the number of website updates, creative campaigns and general design projects that have been transformed with the simplest of small changes.

Websites in particular…

Radically more qualified leads generated with easy-to-find contact details on the home page, a few less fields on enquiry forms, with the copy written in plain (non-technical language) and service breakdowns in the footer, etc, etc.

Of course, the more savvy amongst you already do this and more – chat functions on websites, direct contact info for staff members, easy-to-understand service/product names, infographics for key messages. The true pros add another dimension – turning their board-rooms, their offices, even their factories into places that people just enjoy being in.

Several years ago, we were thrilled to collaborate with the master of ‘Frictionless Customer Experiences’ Alan Meldrum, a man who takes all of what’s said above to the nth level…

‘Making Life Easier For People.’

A Brand-Marketing game-changer.

If you’d like to find out more, drop me a line.


Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

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