Category: WEB DESIGN

25
Jul

PERCEPTA

BRIEF

Percepta is a US-based customer experience company operating worldwide, they work mainly in the automotive sector providing call-centre support, customer journey mapping, dealer-training and a whole host of other services.

They were looking for a new website to help prospective and existing clients learn more about what they can do, the additional value of composite services and the bespoke approach they use for different projects.

 

SOLUTION

The presentation of Percepta’s many different service was key, we firstly categorised and presented them as suites before creating a beautiful and visually eye-catching icon for each offering. The stunning composite graphics were exceptional for presenting combination services while the imagery selected for the rest of the site is strong, vibrant, and contemporary.

We agreed that telling stories about customer service experiences would be crucial so we commissioned a series of detailed case studies that would demonstrate the ‘frictionless customer service’ championed by the organisation and ensure that these were presented in the most user-friendly way possible.

 

RESULT

Percepta recognised the new website as a huge step forward in terms of functionality, user friendliness and visual impact. They were particularly happy with the responsive versions of the site.

“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!”

Lindsay Morrison, Global Marketing Manager of Percepta (at the time of project-launch)

14
Apr

BEEKS FX VPS

BRIEF

Beeks FX VPS are one of the global leaders in managed Virtual Private Servers for automated trading. The company serves brokers who operate in the London Stock Exchange. Their managed ‘VPS’ is a dedicated service supplied from a data centre allowing individual traders a quicker, more efficient and reliable solution for transactions.

The organisation was acquiring a New York provider to expand their coverage and their management team wanted to design a new identity which would capture the values of the brand while building a more effective digital presence. We were also asked to create a new explainer-video too.

 

SOLUTION

We wanted to showcase all of the company’s strengths with the new identity and this included the use of a lower-case and dynamic ‘b’ for beeks, creating a continuous loop to show how the service actually works and inserting a hidden ‘map pin’ to highlight one of the more significant parts of the story – brilliant strategic positioning.

The data being fired out of a loop neatly shows the speed of their service and the same visual language is used throughout the explainer video, which has a clean, straight-forward design displaying the service offered by the company in the simplest way possible.

The final explainer video can be seen at https://www.youtube.com/watch?v=1gZ-Guh4JIc

 

RESULT

The project was a tremendous success.

“The loft were instrumental in our re-branding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS

14
Apr

CONSILIUM

BRIEF

In the Autumn of 2013, six experienced Chartered Accountants started a new Glasgow-based firm and opened the doors to Consilium. The company was set up to provide a client-focused service for Scottish businesses and we were delighted to be given the opportunity to help them by building a new website.

SOLUTION

We wanted to get under the skin of Consilium and learn more about their people to find out what made them tick. We found that, almost in every case, there was an emphasis on building proper long-term relationships with clients and a desire to understand their businesses.

We built on a theme of ‘getting to know the people behind the numbers’ and brought this to life with the tagline on the home-page of the website, the art-directed photography of the partners in-situ and including each member of their team on the website.

RESULT

“The loft designed and built a tremendous website for Consilium which very nicely summarises who we are and what we are about. It was a fun process, the site works exceptionally well and we have received many compliments on its look and feel. We wouldn’t hesitate to recommend the loft to others.”

John Blair, Corporate Finance Partner for Consilium Chartered Accountants