Category: WEB DESIGN




Percepta is a customer experience company operating worldwide. They work mainly in the automotive sector providing customer journey mapping, call-centre services and training.

They were looking for a new website to help prospective and existing clients learn more about their offerings, the additional value of composite services and the bespoke approach they use for different projects.

Features such as website responsiveness, elegant presentation of case-studies and an on-site translation were all deemed critical to the success of the project.



The presentation of Percepta’s service offerings was key. We categorised the different offerings into suites before creating a beautiful and visually eye catching graphic for each service.

Stunning composite graphics were produced for combined services and the imagery selected for the rest of the site is strong, vibrant, and contemporary.

We agreed that telling stories about customer service experiences would be crucial so we commissioned a series of detailed case studies that would demonstrate the ‘frictionless customer service’ championed by the organisation.



Percepta recognised the new website as a huge step forward in terms of functionality, user friendliness and visual impact. They were particularly happy with the responsive versions of the site.

“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!”

Lindsay Morrison, Global Marketing Manager of Percepta (at the time of project launch.)




Beeks FX VPS are one of the global leaders in Managed Virtual Private Servers for automated trading. A managed ‘VPS’ is a dedicated service supplied from a data centre allowing traders a quicker, more efficient and reliable solution for transactions. Beeks FX’s main business is to serve brokers who operate in the London Stock Exchange.

The organisation was acquiring a New York provider to expand their coverage and their management team wanted to design a new identity which would capture the values of the brand while building a more effective digital presence.

We were also asked to create a new explainer-video too.



We wanted to showcase all of the company’s strengths with this identity and this included using a lower-case and more dynamic ‘b’ for beeks, creating a continuous loop to show how the service actually works and inserting a hidden ‘map pin’ to highlight one of the more significant parts of the story – brilliant strategic positioning.

The data being fired out of a loop neatly shows the speed of their service and the same visual language is used throughout their website, which has a clean, straight-forward design displaying the service offered by the company in the simplest way possible.



The project was a tremendous success, the explainer video can be seen at

“The loft were instrumental in our re-branding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS




In the Autumn of 2013, six experienced accountants started a new Glasgow-based firm and opened the doors to Consilium Chartered Accountants. The company was set up to provide a client-focused service for Scottish businesses and we were delighted to be given the opportunity to help them by building their new website.


We wanted to get under the skin of Consilium and learn more about their staff to find out what made them tick. We found that, almost in every case, there was an emphasis on building proper long-term relationships with clients and a desire to understand the real stories behind the numbers.

‘Getting to know the people behind the numbers’ became the Consilium tag-line and theme for the project.

This was captured in a number of ways including the introductory statement on the home-page of the website, the art-directed photography of the Consilium partners in-situ with clients and the inclusion of each member of their team on thewebsite.


A clean, direct and user-friendly website was created.

“The loft designed and built a tremendous website for Consilium which very nicely summarises who we are and what we are about. It was a fun process, the site works exceptionally well and we have received many compliments on its look and feel. We wouldn’t hesitate to recommend the loft to others.”

John Blair, Corporate Finance Partner of Consilium Chartered Accountants