Category: WEB DESIGN

28
Nov

PMA Recruitment Services Website

BRIEF

PMA Recruitment Services are a new Glasgow-based recruitment company which puts positive mental health and the well-being of its people at the heart of its offering to the market. The organisation was set-up by Co-Founders Craig and Ashleigh and they were launching with a specialist focus for trade-people in the construction sector.

The loft was asked to create a new brand for the company which included identity design, print stationary, brochures and the design of a new website. The website was to build on the theme of the brand, it should continue the impactful introduction that the company was looking to make in the marketplace and it should also have certain functional aspects such as up-to-date job listings and an application form where candidates could upload their details.

SOLUTION

The loft team broke the project into several phases – the first phase was to ensure that there was quality content for PMA Recruitment Services to use on their site, the second phase would be to design and build a site which was in-line with the brand created and the final phase was the build and implementation of items such as the jobs-page and application form.

The loft worked with commercial photographer Stuart Nicol to create a beautiful suite of art-directed photography that could be used on the website (as well as for other creative projects) – we attended a live construction site and captured a range of pictures of PMA recruits working on their tasks including a lovely impromptu picture of their team having a laugh with their branded high-visibility gear on.

All of the content was put together and used to form the new site which was built with WordPress. The dark grey-yellow colour combination from the main brand was maintained as were the dramatic fonts from the identity project. Also, a bespoke WP Form was created for the technically complex application form for candidates while certain measures such as service lists, Google Reviews and CDNs were all used to enhance the Search Engine Friendliness of the site.

 

RESULT

The site has been a massive success with many paying tribute to its style, how it has continued the brand image and also the functionality involved. The loft have been able to work with PMA Recruitment Services on a number of projects since the launch of the site and look forward to collaborating with them for many years to come.

“Should you need any support with branding, website design or modern ideas for your business, we would totally recommend the loft and their professional team.”

Craig Kenny, Co-Founder of PMA Recruitment Services

<<< See the full PMA Recruitment Services Case Study
Visit the PMA Recruitment Services Website >>>

 

14
Jan

Silver Birch Interiors

BRIEF

We were delighted to be given the opportunity to work with Silver Birch Interiors to help them design and build a new company website. Silver Birch Interiors, founded by Alan MacGregor in 2014, is one of Scotland’s leading Kitchen suppliers and fitters with an incredible portfolio of work.

The organisation had invested significantly in their stunning Hamilton showroom which also featured a number of beautiful kitchens including one particularly innovative example with a wall rendering of Glasgow University.

We were to build a site which showcased their awesome portfolio, the high-quality brands they work with and exceptional client service.

SOLUTION

We were incredibly fortunate to have access to the stunning Silver Birch kitchen portfolio which had a wide range of different kitchen styles and finishes – Horne, Cassidy, Marshall, Paterson.

We made a decision early on that the new site would go above and beyond to show these kitchens off to their best effect so we ensured that the site would showcase the images as impactfully as possible, we stripped out the use of traditional text headers and therefore opaque layers – each of which helping to provide a beautiful presentation of the kitchen.

We prepared a suite of beautiful case-study pages showcasing these kitchens from a range of angles. In addition to this, we brought the showroom to life by creating a Google Walk-through of the showroom which you can access from the site.

Finally, we reduced page-loading times by using a Content Delivery Network (CDN) which has been essential with so many high-quality (but heavy) images on the site.

RESULT

We are delighted with the final result of the site – like the beautiful photography of the kitchens. We believe the results speak for themselves. There has been a significant increase in website enquires since the new site was published and it is playing an important part in the growth of the business.

I contacted the loft to design and build a new website for our business. I can’t recommended them highly enough, the team were great to work with from the beginning with his creativity. They gave us multiple options and the design & Layout really focusing on our brand and how the site would represent us correctly as well and delivering the site to the timescales agreed and at a reasonable cost. Their after-sales has also been first class, they have been involved in minor tweaks and changes we have been making as time progress which has never been a bother and delivered in a timely manner.

Alan MacGregor, Managing Director of Silver Birch Interiors

25
Jul

PERCEPTA

BRIEF

Percepta is a US-based customer experience company operating worldwide, they work mainly in the automotive sector providing call-centre support, customer journey mapping, dealer-training and a whole host of other services.

They were looking for a new website to help prospective and existing clients learn more about what they do, the additional value of composite services and the bespoke approach they use for different projects.

 

SOLUTION

The presentation of Percepta’s many different services was key, we firstly categorised and presented them as suites before creating a beautiful and visually eye-catching icon for each offering. The stunning composite graphics were exceptional for presenting combination services while the imagery selected for the rest of the site is strong, vibrant, and contemporary.

We agreed that telling stories about customer service experiences would be crucial so we commissioned a series of detailed case studies that would demonstrate the ‘frictionless customer service’ championed by the organisation and ensure that these were presented in the most user-friendly way possible.

 

RESULT

Percepta recognised the new website as a huge step forward in terms of functionality, user friendliness and visual impact. They were particularly happy with the responsive versions of the site.

“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!”

Lindsay Morrison, Global Marketing Manager of Percepta (at the time of project-launch)

14
Apr

BEEKS FX VPS

BRIEF

Beeks FX VPS are one of the global leaders in managed Virtual Private Servers for automated trading. The company serves brokers who operate in the London Stock Exchange. Their managed ‘VPS’ is a dedicated service supplied from a data centre allowing individual traders a quicker, more efficient and reliable solution for transactions.

The organisation was acquiring a New York provider to expand their coverage and their management team wanted to design a new identity which would capture the values of the brand while building a more effective digital presence. We were also asked to create a new explainer-video too.

 

SOLUTION

We wanted to showcase all of the company’s strengths with the new identity and this included the use of a lower-case and dynamic ‘b’ for beeks, creating a continuous loop to show how the service actually works and inserting a hidden ‘map pin’ to highlight one of the more significant parts of the story – brilliant strategic positioning.

The data being fired out of a loop neatly shows the speed of their service and the same visual language is used throughout the explainer video, which has a clean, straight-forward design displaying the service offered by the company in the simplest way possible.

The final explainer video (produced by Alasdair Currie of XYZ Creative) can be seen at https://youtu.be/w5IR25OFW-s>>

RESULT

The project was a tremendous success.

“The loft were instrumental in our re-branding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS

14
Apr

CONSILIUM

BRIEF

In the Autumn of 2013, six experienced Chartered Accountants started a new Glasgow-based firm and opened the doors to Consilium. The company was set up to provide a client-focused service for Scottish businesses and we were delighted to be given the opportunity to help them by building a new website.

SOLUTION

We wanted to get under the skin of Consilium and learn more about their people to find out what made them tick. We found that, almost in every case, there was an emphasis on building proper long-term relationships with clients and a desire to understand their businesses.

We built on a theme of ‘getting to know the people behind the numbers’ and brought this to life with the tagline on the home-page of the website, the art-directed photography of the partners in-situ and including each member of their team on the website.

RESULT

“The loft designed and built a tremendous website for Consilium which very nicely summarises who we are and what we are about. It was a fun process, the site works exceptionally well and we have received many compliments on its look and feel. We wouldn’t hesitate to recommend the loft to others.”

John Blair, Corporate Finance Partner for Consilium Chartered Accountants

14
Apr

FRIDGE ANGELS

BRIEF

Fridge Angels is a refrigeration and air-conditioning repair company based in Glasgow. The loft was tasked with creating a new brand and website that would make them stand out from their competitors.

It was important that they had a professional identity displaying a fresh, contemporary look as well as a strong digital presence.

SOLUTION

We worked closely with John McGrath, the Director of the company, who visited the studio on a regular basis to give his feedback. We wanted to create a brand that he would fall in love with himself.

With the design of the logo, we focused on taking the industrial aspect of the company and combining it with the gentleness of an angel. The ‘wings’ are softly curved, to represent ‘wrapping around a customer’ showing the importance of customer service to the company.

The bright colours are used to provide impact and help differentiate Fridge Angels from their competitors while the cartoon illustrations of the staff further reinforce the friendly, personal and fun nature of the company.

RESULT

An eye-catching, modern brand was created which embodies the lease of life Fridge Angels brings to the sector.

“The loft designed our branding and website. A really friendly bunch to work with and some of the most talented people I have ever met. We will be using them for all future projects. I would strongly recommend them to anybody.”

John McGrath, Chief Angel, Fridge Angels

14
Apr

MURPHY WEALTH

BRIEF

Murphy Wealth are a rapidly growing Wealth Management firm founded in Ayr, Scotland. To coincide with their 35th Anniversary and impending move to Glasgow, they commissioned the loft to build an entirely new brand and website. The main objectives were to increase the perceived value of the wealth management brand, build strategic partnerships with major Scottish legal firms and naturally to attract more clients.

SOLUTION

We worked very closely with Murphy Wealth to create a brand strategy and then a wide range of communications. The key to the strategy was understanding their main competitive advantage in the marketplace — with such a widespread distrust of financial institutions. Transparency was seen as the most authentic and obvious theme for a new brand. Transparency was used throughout the entire process, it inspired the logo, icons and all areas of art direction.

We also created an eye-catching website which is now used to display all forms of company information. It is built on a brand new content management system, is fully responsive, and is compatible with smartphones, tablets and desktops.

One of the most significant objectives was the firm’s intention to move upmarket; the creation of ‘Process’ documents was used to demonstrate the true value of their wealth management service. We listed 36 individual subprocesses in the wealth management service, each of which helps to inform clients of the value of their work.

RESULT

The results of this project are clear for everybody to see, a much more sophisticated wealth management brand, a huge step forward in the company’s digital presence and the reaching of all of the company’s main objectives pre-project. We were delighted to be subsequently awarded the esign and build of the website for their sister company — Murphy Insurance.

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14
Apr

MURPHY INSURANCE

BRIEF

Murphy Insurance were a leading Insurance Broker based in the West/Central belt of Scotland.

After working with Murphy Wealth, the loft was asked to design and build a new website that communicated the company’s commitment to ‘proper’ brokering and a ‘thorough’ service to its clients.

SOLUTION

‘Authenticity’ and ‘quality’ were key themes for the new website.

The loft worked very closely with Tom and John from Murphy Insurance as well as photographer Malcolm Cochrane to create a range of images that were in-fitting with the company message. A specialist ‘process’ section was created to highlight the 6-step framework that Murphy Insurance uses with each client.

The site was designed on a responsive template which would allow it to be used on smartphone or tablet devices.

RESULT

The new site is a huge step forward for Murphy Insurance who were better able to communicate the real strengths of their brand.

“The great thing about dealing with the guys at the loft was the time taken at the outset to get under our skin and find out what makes us tick. Then they come up with a way of communicating that ethos; all backed up with excellent design. A real bespoke service.”

Tom Yorke, Managing Director, Murphy Insurance