Category: WEB DESIGN

28
Nov

PMA Recruitment Services Website

BRIEF

We were delighted to be given the opportunity to work with PMA Recruitment Services. PMA are an energetic, bold and service-led Glasgow-based start-up. They have a specialist focus for construction sector recruitment and were looking to make an impactful introduction with their new brand and marketing.

In addition to company branding, we were asked to design and build a new website which looked great, built on the idea of sustainable recruiting and have a range of functional aspects. These included up-to-date job listings and an application form where candidates could upload their details.

SOLUTION

Creating stable working environments, which supports positive mental health, was important for PMA and something we wanted to get across. We created a suite of art-directed photographs of PMA employees on-site, relaxed and enjoying their work, this included a lovely impromptu picture of their team having a laugh with their branded high-visibility gear on.

These photos formed an important part in the design of the new website. In addition to that, a bespoke application form was created while certain measures such as service lists, Google Reviews and CDNs were used to enhance SEO.

RESULT

The site has been a massive success since launch and the loft continues to work closely with PMA Recruitment Services.

“Benedetto and his team at the loft have been a key partner in getting our business up and running. They have supported us from the off from our brand design to our website. Offering a service we as a start-up business have been able to rely on. Should you need any support with branding, website design or modern ideas for your business, we would totally recommend the loft and their professional team.”

Craig Kenny, Co-Founder of PMA Recruitment Services

 

14
Jan

Silver Birch Interiors

BRIEF

Silver Birch Interiors are one of Scotland’s leading kitchen suppliers, they have an outstanding reputation for the quality of their service and final product. They are at the cutting-edge of kitchen trends and partner with some of the top manufacturers worldwide. We were asked to build a new website for the company which showcased their outstanding kitchen design, the high-quality brands they work with and bespoke client service.

SOLUTION

We wanted the site to bring the quality and creativity of the Silver Birch portfolio to life in the most effective way possible. We prepared case-study pages showcasing beautiful photographs of their most prominent kitchen designs, from a range of angles. Every effort was made to ensure that photographs were presented as impactfully as possible.

In addition to this, we brought the company’s Hamilton showroom to life by creating a Google Walk-through, which you can access from the site. Finally, web page-loading times were reduced using a Content Delivery Network (CDN) system.

 

RESULT

“I contacted the loft to design and build a new website for our business. I can’t recommended them highly enough, the team were great to work with from the beginning with their creativity. They gave us multiple options and the design & layout really focusses on our brand and representing us correctly. They also delivered the site to the timescales agreed and at a reasonable cost. Their aftersales has been first class, they have been involved in minor tweaks and changes we have been making as time progress which has never been a bother and delivered in a timely manner.”

Alan MacGregor, Managing Director of Silver Birch Interiors

25
Jul

PERCEPTA

BRIEF

Percepta is a US-based customer experience company operating worldwide, they work mainly in the automotive sector providing call-centre support, customer journey mapping, dealer-training and a whole host of other customer-centric services.

They were looking for a new website to help prospective and existing clients learn more about what they can do to assist them, the additional value of composite services and the bespoke approach they use for different projects.

SOLUTION

The presentation of Percepta’s many different services was key, we firstly categorised and presented them as different suites. We then created a beautiful and visually eye-catching icon design for each individual offering. The stunning composite graphics were exceptional for presenting combination services while the imagery selected for the rest of the site was designed to be strong, vibrant, and contemporary.

We agreed that telling stories about customer service experiences would be crucial. So we commissioned a series of detailed case studies, that would demonstrate the ‘frictionless customer service’ championed by the organisation. We also ensured that these were presented in the most user-friendly way possible with the design of a custom digital library.

RESULT

Percepta recognised the new website as a huge step forward in terms of functionality, user friendliness and visual impact. They were particularly happy with the responsive versions of the site.

“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!”

Lindsay Morrison, Global Marketing Manager of Percepta 

14
Apr

BEEKS FX VPS

BRIEF

Beeks FX VPS manage Virtual Private Servers for automated trading. The company is one of the global leaders, serving brokers who operate in the London Stock Exchange. Their managed ‘VPS’ allows individual traders a quicker, more efficient and reliable solution for transactions.

Beeks were acquiring a New York provider to expand their coverage and their management team wanted to design a new identity, build a new website and we were also asked to create an explainer-video too.

 

SOLUTION

We wanted to showcase all of the company’s strengths with the new identity and this included the use of a dynamic ‘b’ for beeks, creating a continuous loop to show how the service actually works and inserting a hidden ‘map pin’ to highlight one of the significant parts of their offering – brilliant strategic positioning.

The data being fired out of a loop neatly shows the speed of their service and the same visual language is used throughout the explainer video, which has a clean, straight-forward design displaying the service offered by the company in the simplest way possible.

The final explainer video (produced by Alasdair Currie of XYZ Creative) can be seen at https://youtu.be/w5IR25OFW-s>>

RESULT

The project was a tremendous success.

“The loft were instrumental in our re-branding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS

14
Apr

CONSILIUM

BRIEF

In the Autumn of 2013, six experienced Chartered Accountants started a new Glasgow-based firm and opened the doors to Consilium.

The company was set up to provide a client-focused service for Scottish businesses and we were delighted to be given the opportunity to help them by building a new website.

SOLUTION

We wanted to get under the skin of Consilium and learn more about their people to find out what made them tick. We found that, almost in every case, there was an emphasis on building proper long-term relationships with clients and a desire to understand their businesses.

We built on a theme of ‘getting to know the people behind the numbers’ and brought this to life with the tagline on the home-page of the website, the art-directed photography of the partners in-situ and including each member of their team on the website.

RESULT

“The loft designed and built a tremendous website for Consilium which very nicely summarises who we are and what we are about. It was a fun process, the site works exceptionally well and we have received many compliments on its look and feel. We wouldn’t hesitate to recommend the loft to others.”

John Blair, Corporate Finance Partner for Consilium Chartered Accountants