Category: WEB DESIGN

25
Jul

PERCEPTA

BRIEF

Percepta is a customer experience company with offices all over the world. They work predominantly in the automotive sector and although the majority of its activities are call-centre based, the company wanted to show that the company does so much more.

Percepta were looking for a new website to help prospective clients learn more about their different service offerings, the value-add of composite services and their bespoke approach.

Features such as effective website responsiveness, presentation of case-studies and on-site translation were all critical parts to the success of the project.

SOLUTION

The presentation of Percepta’s services was key. We had to understand and categorise the different offerings before creating a beautiful and visually eye catching graphical suite for each of the different lines.

Stunning composite graphics were produced for combined services and the imagery selected for the rest of the site is strong, vibrant, and contemporary.

We agreed that telling stories about customer service experiences would be crucial so we commissioned a series of detailed case studies that would demonstrate the ‘frictionless customer service’ offered by the organisation.

RESULT

Percepta recognised the new website as a huge step forward visually, in terms of user friendliness and were particularly happy with the responsive versions of the site.

“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!!”

Lindsay Morrison, Global Marketing Manager of Percepta

14
Apr

BEEKS FX VPS

BRIEF

Beeks FX VPS are one of the global leaders in Managed Virtual Private Servers for automated trading. A managed ‘VPS’ is a dedicated service supplied from a data centre allowing traders a quicker, more efficient and reliable solution for transactions.

Beeks FX’s main business is to serve brokers, who operate in the London Stock Exchange. The organisation was acquiring a New York company to expand their coverage and their management team wanted to design a new identity which would capture the values of the brand while building a more effective digital presence.

We were also asked to create a new video for their website too.

SOLUTION

We wanted to showcase all of the company’s strengths with this identity. This included using a lower-case and more dynamic ‘b’ for beeks, creation of a continuous loop to show how the service actually works and a hidden ‘map pin’ highlighting one of the more significant parts of the story – brilliant strategic positioning.

The data being fired out of a loop neatly shows the speed of their service and the same visual language is used throughout their website. The site has a clean, straightforward design displaying the service offered by the company in the simplest way possible.

The final video was produced alongside Alasdair Currie of XYZ Design.

RESULT

“The loft were instrumental in our re-branding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS

14
Apr

CONSILIUM

BRIEF

In the Autumn of 2013, six experienced accountants started a new Glasgow-based firm and opened the doors to ‘Consilium Chartered Accountants.’ The company was set up to provide a ‘client-focussed’ service for Scottish businesses and we were delighted to be given the opportunity to help them by build their new website.

SOLUTION

We wanted to get under the skin of the ‘Consilium’ team and learn more about their staff to find out what made them tick. We found that, almost in every case, there was an emphasis on building proper, long-term relationships with clients and a desire to understand the real stories behind the numbers.

‘Getting to know the people behind the numbers’ became the Consilium tag-line and theme for the project.

This was captured in a number of ways including the introductory statement for the website, the art-directed photography of the Consilium partners in-situ with clients on the homepage and the inclusion of each member of the team on their website.

RESULT

A clean, direct and engaging website was created.

“The loft designed and built a tremendous website for Consilium which very nicely summarises who we are and what we are about. It was a fun process, the site works exceptionally well and we have received many compliments on its look and feel. We wouldn’t hesitate to recommend the loft to others.”

John Blair, Corporate Finance Partner of Consilium Chartered Accountants