BRIEF

Silver Birch Interiors are one of Scotland’s leading kitchen construction companies. They have an outstanding reputation for the quality of their service and final product with kitchens that are at the cutting-edge of contemporary trends. They partner with some of the top manufacturers worldwide.

We were asked to build a new website for the company which showcased their capabilities, the high-quality brands they work with and their bespoke client service.

SOLUTION

We wanted the site to bring the quality and creativity of the Silver Birch portfolio to life in the most effective way possible. We prepared case-study pages showcasing beautiful images of their most prominent kitchen designs, from as wide a range of angles as possible. the photographs were presented as impactfully as possible.

In addition to this, we brought the company’s Hamilton showroom to life by creating a Google Walk-through, which can be accessed from the site.

Finally, web page-loading times were reduced using a Content Delivery Network (CDN) system.

RESULT

A tremendous result..

“I contacted the loft to design and build a new website for our business. I can’t recommend them highly enough, the team were great to work with from the beginning with their creativity. They gave us multiple options and the design & layout really focusses on our brand and representing us correctly. They also delivered the site to the timescales agreed and at a reasonable cost. Their aftersales has been first class, they have been involved in minor tweaks and changes we have been making as time progress which has never been a bother and delivered in a timely manner.”

Alan MacGregor, Managing Director of Silver Birch Interiors

BRIEF

Percepta is a US-based customer experience company operating worldwide, with over 4400 experts working in over 56 countries, they work mainly in the automotive sector providing call-centre support, customer journey mapping, dealer-training and a host of other customer-experience services.

They were looking for a new website which was visually a strong step forward, would help prospective/existing clients learn more about what they can offer, showcase the additional value of composite services and the bespoke approach they would utilise for different projects.

SOLUTION

For the presentation of Percepta’s many different services, we firstly categorised and presented them as different suites. We then created a beautiful and visually eye-catching icon design for each individual offering.

The stunning composite graphics were exceptional for presenting integrated service offerings while the imagery selected for the rest of the site was designed to be strong, vibrant, and contemporary.

We agreed that telling stories about customer service experiences would be crucial. We commissioned a series of detailed case studies, that would demonstrate the ‘frictionless customer service’ championed by the organisation.

We also ensured that these were presented in the most user-friendly way possible with the design of a customised digital library.

Percepta wanted the new website to be a huge step forward in terms of functionality, user friendliness and visual impact which were all taken care off as part of the process.

RESULT

“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!”

Lindsay Morrison, Global Marketing Manager of Percepta 

“We worked very closely with THE LOFT for many years and they brought so much value to our global organisation in many different ways. Everything from overhauling our digital presence to supporting what we do with large automotive OEMs, even working very closely with myself to re-think how we present our own company’s position, philosophy and expertise. They’re always brimming with energy, ideas and a service-oriented approach to what they’re doing. We became so close, at one point, they even moved in. Very enjoyable to work with and I wouldn’t hesitate to recommend them to others.”

Alan Meldrum, Percepta Global Vice President of Marketing, Sales and Client Services

BRIEF

Murphy Insurance were a leading Insurance Broker based in the West/Central belt of Scotland.

After working with Murphy Wealth, we were asked to design and build a new website that communicated the company’s commitment to ‘proper’ brokering and a ‘thorough’ service to its clients.

SOLUTION

‘Authenticity’ and ‘quality’ were key themes for the new website.

We worked very closely with Tom and John from Murphy Insurance as well as photographer Malcolm Cochrane to create a range of images that were in-fitting with the company message. A specialist ‘process’ section was created to highlight the 6-step framework that Murphy Insurance uses with each client.

The site was designed on a responsive template which would allow it to be used on smartphone or tablet devices.

RESULT

The new site is a huge step forward for Murphy Insurance who were better able to communicate the real strengths of their brand.

“The great thing about dealing with the guys at the loft was the time taken at the outset to get under our skin and find out what makes us tick. Then they come up with a way of communicating that ethos; all backed up with excellent design. A real bespoke service.”

Tom Yorke, Managing Director, Murphy Insurance