BRIEF

Silver Birch Interiors are one of Scotland’s leading kitchen suppliers, they have an outstanding reputation for the quality of their service and final product. They are at the cutting-edge of kitchen trends and partner with some of the top manufacturers worldwide. We were asked to build a new website for the company which showcased their outstanding kitchen design, the high-quality brands they work with and bespoke client service.

SOLUTION

We wanted the site to bring the quality and creativity of the Silver Birch portfolio to life in the most effective way possible. We prepared case-study pages showcasing beautiful photographs of their most prominent kitchen designs, from a range of angles. Every effort was made to ensure that photographs were presented as impactfully as possible.

In addition to this, we brought the company’s Hamilton showroom to life by creating a Google Walk-through, which you can access from the site. Finally, web page-loading times were reduced using a Content Delivery Network (CDN) system.

RESULT

“I contacted the loft to design and build a new website for our business. I can’t recommended them highly enough, the team were great to work with from the beginning with their creativity. They gave us multiple options and the design & layout really focusses on our brand and representing us correctly. They also delivered the site to the timescales agreed and at a reasonable cost. Their aftersales has been first class, they have been involved in minor tweaks and changes we have been making as time progress which has never been a bother and delivered in a timely manner.”

Alan MacGregor, Managing Director of Silver Birch Interiors

BRIEF

Percepta is a US-based customer experience company operating worldwide, they work mainly in the automotive sector providing call-centre support, customer journey mapping, dealer-training and a whole host of other customer-centric services.

They were looking for a new website to help prospective and existing clients learn more about what they can do to assist them, the additional value of composite services and the bespoke approach they use for different projects.

SOLUTION

The presentation of Percepta’s many different services was key, we firstly categorised and presented them as different suites. We then created a beautiful and visually eye-catching icon design for each individual offering. The stunning composite graphics were exceptional for presenting combination services while the imagery selected for the rest of the site was designed to be strong, vibrant, and contemporary.

We agreed that telling stories about customer service experiences would be crucial. So we commissioned a series of detailed case studies, that would demonstrate the ‘frictionless customer service’ championed by the organisation. We also ensured that these were presented in the most user-friendly way possible with the design of a custom digital library.

RESULT

Percepta recognised the new website as a huge step forward in terms of functionality, user friendliness and visual impact. They were particularly happy with the responsive versions of the site.

“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!”

Lindsay Morrison, Global Marketing Manager of Percepta