Category: WEB DESIGN

28
Nov

PMA Recruitment Services Website

BRIEF

PMA Recruitment Services are a Glasgow-based start-up with a specialist focus for construction sector recruitment. The company was looking to make an impactful introduction with their new brand and marketing.

In addition to the company branding, we were asked to design and build a new website which looked great, build on the idea of sustainable recruiting and have functional aspects such as up-to-date job listings and an application form where candidates could upload their details.

SOLUTION

Creating a stable working environment which supports positive mental health was important for PMA and something we wanted to get across. We created a suite of art-directed photographs of PMA recruits on-site, joyfully working on their tasks, this included a lovely impromptu picture of their team having a laugh with their branded high-visibility gear on. These photos formed an important part of the new site. A bespoke application form was created while certain measures such as service lists, Google Reviews and CDNs were used to enhance SEO.

RESULT

The site has been a massive success since launch and the loft continues to work closely with PMA Recruitment Services.

“Benedetto and his team at the loft have been a key partner in getting our business up and running. They have supported us from the off from our brand design to our website. Offering a service we as a start-up business have been able to rely on. Should you need any support with branding, website design or modern ideas for your business, we would totally recommend the loft and their professional team.”

Craig Kenny, Co-Founder of PMA Recruitment Services

 

14
Jan

Silver Birch Interiors

BRIEF

Silver Birch Interiors are one of Scotland’s leading kitchen providers with an outstanding reputation and portfolio of work. We were asked to build a new website for the organisation which showcased their outstanding kitchen design, the high-quality brands they work with and bespoke client service.

SOLUTION

We wanted the site to bring the quality and creativity of the Silver Birch portfolio to life in the most effective way possible. We prepared case-study pages showcasing beautiful photographs of their most prominent kitchen designs from a range of angles. Every effort was made to ensure that these photographs were presented impactfully. In addition to this, we brought the company’s Hamilton showroom to life by creating a Google Walk-through of the which you can access from the site. Finally, web page-loading times were reduced using a Content Delivery Network (CDN).

 

RESULT

“I contacted the loft to design and build a new website for our business. I can’t recommended them highly enough, the team were great to work with from the beginning with their creativity. They gave us multiple options and the design & layout really focusses on our brand and representing us correctly. They also delivered the site to the timescales agreed and at a reasonable cost. Their aftersales has been first class, they have been involved in minor tweaks and changes we have been making as time progress which has never been a bother and delivered in a timely manner.”

Alan MacGregor, Managing Director of Silver Birch Interiors

25
Jul

PERCEPTA

BRIEF

Percepta are a US-based company with offices worldwide. They help their clients deliver better customer experiences and work mainly in the automotive sector. The organisation provides a wide range of services including customer journey mapping, dealer-training, call-centre support, etc. They were looking for a new website to help prospective (and existing) clients learn more about what they do, the additional value of their composite services and impressive track-record. They particularly wanted the site to appeal to people outside the automotive community.

SOLUTION

The project was broken into three parts – freshening up the way the company’s presented online, communication of composite services and showcasing of impressive case-studies. All of the organisation’s images and graphics were thoughtfully selected to communicate the company’s brand style, the importance of people and data-led approach. Services were carefully categorised with composite icons created and a library of well-written case-studies were produced and made available on the new site.

RESULT

Percepta recognised the new website as a huge step forward , they were particularly happy with the responsive versions of the site.

“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!”

Lindsay Morrison, Global Marketing Manager of Percepta 

14
Apr

BEEKS FX VPS

BRIEF

Beeks FX VPS are one of the global leaders in managed Virtual Private Servers for automated trading. The company serves brokers operating in the London Stock Exchange where their managed ‘VPS’ allows individual traders a quicker, more efficient and reliable solution for transactions. Beeks were acquiring a New York provider to expand their coverage and their management team wanted to design a new identity, build a new website and we were also asked to create an explainer-video too.

 

SOLUTION

We wanted to showcase all of the company’s strengths with the new identity and this included the use of a dynamic ‘b’ for beeks, creating a continuous loop to show how the service actually works and inserting a hidden ‘map pin’ to highlight one of the significant parts of their offering – brilliant strategic positioning.

The data being fired out of a loop neatly shows the speed of their service and the same visual language is used throughout the explainer video, which has a clean, straight-forward design displaying the service offered by the company in the simplest way possible.

The final explainer video (produced by Alasdair Currie of XYZ Creative) can be seen at https://youtu.be/w5IR25OFW-s>>

RESULT

The project was a tremendous success.

“The loft were instrumental in our re-branding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS

14
Apr

CONSILIUM

BRIEF

Consilium are a Glasgow-based Chartered Accountancy firm which provides a client-focused service for Scottish businesses. We were delighted to be given the opportunity to help them build a new website. They wanted something that emphasised the great people they had within the organisation.

SOLUTION

We really wanted to bring out the personalised and hands-on approach of the Consilium service. Pictures of the team are at the forefront of the site design. We created a suite of art-directed pictures of Consilium partners talking to their clients in their premises. We included high-quality photographs/bios of everybody in the 35-person team including a little personal anecdote to help build rapport. Finally, we came up with the distinctive tagline – ‘Getting To Know The People Behind The Numbers.’

RESULT

“The loft designed and built a tremendous website for Consilium which very nicely summarises who we are and what we are about. It was a fun process, the site works exceptionally well and we have received many compliments on its look and feel. We wouldn’t hesitate to recommend the loft to others.”

John Blair, Corporate Finance Partner for Consilium Chartered Accountants