Beeks FX VPS manage Virtual Private Servers for automated trading. The company is one of the global leaders, serving brokers who operate in the London Stock Exchange. Their managed ‘VPS’ allows individual traders a quicker, more efficient and reliable solution for transactions.

Beeks were acquiring a New York provider to expand their coverage and their management team wanted to design a new identity, build a new website and we were also asked to create an explainer-video too.



We wanted to showcase all of the company’s strengths with the new identity and this included the use of a dynamic ‘b’ for beeks, creating a continuous loop to show how the service actually works and inserting a hidden ‘map pin’ to highlight one of the significant parts of their offering – brilliant strategic positioning.

The data being fired out of a loop neatly shows the speed of their service and the same visual language is used throughout the explainer video, which has a clean, straight-forward design displaying the service offered by the company in the simplest way possible.

The final explainer video (produced by Alasdair Currie of XYZ Creative) can be seen at>>


The project was a tremendous success.

“The loft were instrumental in our re-branding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS