Beeks FX VPS are one of the global leaders in managed Virtual Private Servers for automated trading. The company serves brokers who operate in the London Stock Exchange. Their managed ‘VPS’ is a dedicated service supplied from a data centre allowing individual traders a quicker, more efficient and reliable solution for transactions.

The organisation was acquiring a New York provider to expand their coverage and their management team wanted to design a new identity which would capture the values of the brand while building a more effective digital presence. We were also asked to create a new explainer-video too.



We wanted to showcase all of the company’s strengths with the new identity and this included the use of a lower-case and dynamic ‘b’ for beeks, creating a continuous loop to show how the service actually works and inserting a hidden ‘map pin’ to highlight one of the more significant parts of the story – brilliant strategic positioning.

The data being fired out of a loop neatly shows the speed of their service and the same visual language is used throughout the explainer video, which has a clean, straight-forward design displaying the service offered by the company in the simplest way possible.

The final explainer video can be seen at



The project was a tremendous success.

“The loft were instrumental in our re-branding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS