Category: WEB DESIGN

25
Jul

PERCEPTA

BRIEF

Percepta is a customer experience company which works predominantly in the automotive sector with offices all over the world. Although the majority of its activities are call-centre based, the company does so much more. Their previous website simply didn’t do justice to the scale of the many different service offerings or, even more importantly, to the value-add of the composite often bespoke services they offer their clients. Percepta wanted their new website to help educate their clients before using their services and saw features such as proper website responsiveness, case-studies and on-site translation as critical to the success of the project. Put simply, Percepta wanted a website befitting of a renowned, respected and successful organisation.

SOLUTION

Before we could start on the creative process, we had to understand and categorise all the services, of which there are many. Only then could we create a visually eye catching icon suite, with icons for each of the service lines and, more importantly, composite icons to combine the services. The imagery across the site is strong and vibrant, contemporary but professional at the same time.

We believed telling stories about customer service experiences and processes would be crucial to capture the value of customer service and sell it, so we commissioned a series of detailed case studies which clearly demonstrated the frictionless customer service offered across the organisation and lent instant credibility to customers looking for the best in service.

RESULT

Percepta recognised the new website as a huge step forward visually, and in terms of user friendliness, the responsive versions work particularly well. The case-studies in particular, created by the outstanding Michelle Rodger, help massively to inform prospective clients about the value of the Percepta service. Everyone in Percepta is delighted with the result, which clearly presents the company professionally on the world stage.

“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!!”

Lindsay Morrison, Global Marketing Manager of Percepta

14
Apr

BEEKS FX VPS

BRIEF

Beeks FX VPS are one of the global leaders in Managed Virtual Private Servers for Automated Trading. A Virtual Private Server is a dedicated service supplied from a data centre. A managed VPS allow private traders a quick, efficient and reliable solution for transactions. Beeks FX’s main business is to serve brokers, who operate in the London Stock Exchange. The organisation was in the midst of an acquisition of a New York company to expand their coverage and we were approached by their management team to design a new brand identity which would capture the values of their brand and also build a more effective digital presence. Finally, we were also asked to create a new video for the front of their website.

SOLUTION

We wanted to communicate a range of different visual messages with this identity. This included getting the look of data into the mark to give it a sense of fast speed. Other elements included creating a continuous loop to show how the Managed VPS service actually works with as it loops the data centre. The hidden ‘map pin’ highlights one of the most significant parts of the company’s story — brilliant strategic positioning. Finally, the depiction of data being fired out of a loop neatly shows the speed of their service. The same visual language is used throughout the website which has a clean, straightforward design to display the sophisticated service offered by the company in the simplest way possible. The video was produced alongside Alasdair Currie of XYZ Design.

RESULT

Beeks FX VPS were delighted with the final results:

“The loft were instrumental in our rebranding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS

14
Apr

CONSILIUM

BRIEF

In the Autumn of 2013, Six Chartered Accountants decided to start a new firm and open the doors to ‘Consilium Chartered Accountants.’ The company was set up to provide a ‘client-focussed’ service for Scottish businesses and we were delighted to be given the opportunity to work with them to help them build a new website.

SOLUTION

We wanted to really get under the skin of the ‘Consilium’ team and learn more about their staff to find out what made them tick. We found that, almost in every case, there was an emphasis on building proper relationships with clients and a desire to know the real stories behind the numbers about their businesses.

‘Getting to know the people behind the numbers’ became the theme for the entire project. This was captured in a number of ways including the basic tagline of the website, the art-directed photography of the Consilium Partners in-situ with clients on the homepage and each staff member begin given pride of place on the website with their own biographies so that current and future clients could get to know the real people they would be working with.

RESULT

A clean, direct and engaging website was created. The authentic, personal and open feel around the company is portrayed in their tagline, as well as the focus is on clear images over words. This sets them apart from many of their contemporaries.

“The loft designed and built a tremendous website for Consilium which very nicely summarises who we are and what we are about. It was a fun process, the site works exceptionally well and we have received many compliments on its look and feel. We wouldn’t hesitate to recommend the loft to others.”

John Blair, Corporate Finance Partner of Consilium Chartered Accountants

14
Apr

FRIDGE ANGELS

BRIEF

Fridge Angels is a refrigeration and air-conditioning repair company based in Glasgow. The loft was tasked with creating a new brand and website that ultimately made them stand out from the crowd and their competitors. It was important that they had a professional brand displaying a fresh, contemporary look as well as a strong digital presence.

SOLUTION

We worked closely with John McGrath — the Director of the company — who visited the studio on a regular basis to give his feedback. We wanted to ensure we created a brand that he would fall in love with himself. With the design of the logo, we focused on taking the industrial aspect of the company and combining it with the gentleness of an angel. The ‘wings’ are softly curved, to represent them ‘wrapping around a customer’ which portrays the importance of customer service to the company. The bright colours are used to provide impact and help differentiate Fridge Angels from their competitors. The style of the logo is carried on into icon designs which are used in promotional materials and on the new website, they also have a very clean and simple feel, portraying the effective service they provide. The cartoon illustrations of the staff further reinforce the friendly, personal and fun nature of the company.

RESULT

An eye-catching, modern brand was created which embodies the lease of life Fridge Angels brings to the sector. It captures the young, forward-looking and professional nature of the company and provides them with the presence to drive their business forward.

“The loft designed our branding and website. A really friendly bunch to work with and some of the most talented people I have ever met. We will be using them for all future projects. I would strongly recommend them to anybody.”

John McGrath, Chief Angel, Fridge Angels

14
Apr

MURPHY WEALTH

BRIEF

Murphy Wealth are a rapidly growing Wealth Management firm founded in Ayr, Scotland. To coincide with their 35th Anniversary and impending move to Glasgow, they commissioned the loft to build an entirely new brand and website. The main objectives were to build the perceived value of the brand, to build strategic partnerships with major Scottish legal firms and naturally to attract more clients.

SOLUTION

We worked very closely with Murphy Wealth to create a brand strategy and then a wide range of communications. The key to the strategy was understanding their main competitive advantage in the marketplace — with such a widespread distrust of financial institutions. Transparency was seen as the most authentic and obvious theme for a new brand. Transparency was used throughout the entire process, it inspired the logo, icons and all areas of art direction.

We also created an eye-catching website which is now used to display all forms of company information. It is built on a brand new content management system, is fully responsive, and is compatible with smartphones, tablets and desktops.

One of the most significant objectives was the firm’s intention to move upmarket; the creation of ‘Process’ documents was used to demonstrate the true value of their wealth management service. We listed 36 individual subprocesses in the wealth management service, each of which helps to inform clients of the value of their work.

RESULT

The results of this project are clear for everybody to see, a much more sophisticated brand, a huge step forward in the company’s digital presence and the reaching of all of the company’s main objectives pre-project. We were delighted to be subsequently awarded the design and build of the website for their sister company — Murphy Insurance.

14
Apr

MURPHY INSURANCE

BRIEF

Murphy Insurance are a leading Insurance Broker based in the West/Central belt of Scotland. After working with Murphy Wealth, the loft was commissioned to design and build a new website that communicates the company’s commitment to ‘proper’ brokering and a ‘thorough’ service to its clients.

SOLUTION

‘Authenticity’ and ‘quality’ were key themes for the new website. The loft worked very closely with Tom and John from Murphy Insurance as well as photographer Malcolm Cochrane to create a range of images that were in-fitting with the company message. A specialist ‘process’ section was created to highlight the 6-step framework that Murphy Insurance uses with each client. The site was designed on a responsive template which would allow it to be used on smartphone or tablet devices.

RESULT

The new site is a huge step forward for Murphy Insurance who are better able to communicate the real strengths of their brand; absolute commitment to the ‘brokering process’ and dedication to excellence in ‘client service.’

“The great thing about dealing with the guys at the loft was the time taken at the outset to get under our skin and find out what makes us tick. Then they come up with a way of communicating that ethos; all backed up with excellent design. A real bespoke service.”

Tom Yorke, Managing Director, Murphy Insurance

14
Apr

FREAKDEM

BRIEF

We were asked by new fashion brand ‘FreakDem’ to design and build an e-commerce store to generate revenue and more importantly to build the profile of their new brand. The company was looking to have their products sold in a range of high-end fashion boutiques.

‘FreakDem’ also had a number of partnerships with many great up and coming fashion designers whose products they would also sell on their e-commerce platform.

SOLUTION

We worked closely with ‘FreakDem’ to create a dual solution. One website for brand awareness to get across the more virtuous messages of the brand and we also built an e-commerce solution with our digital partners on a Magento platform. Each time, great care was taken to ensure that the aesthetics were of the absolute highest degree.

RESULT

The results are there for all to see. ‘FreakDem’ has one of the coolest websites in the market by a long way. We’ve found that the term ‘sick’ is a good thing and their products are now being stocked in a number of prestigious retailers nationwide.

“The loft have been an imperative part of The FreakDem Movement. The loft took the time and effort to combine my ideas and values to create an epic logo and symbol for what FreakDem stands for, I receive compliments regularly for the FreakDem website and branding. For excellent design and service, I wholeheartedly recommend the loft.”

Raschique Narwan, CEO of The FreakDem Movement

14
Apr

JIM@SHIRLAWS

BRIEF

Jim Henderson is a business coach for renowned coaching consultancy ‘ShirlawsUK.’ Although a proud member of the Shirlaws family, Jim was looking for something a little more personal to help build his social media presence. The loft and Jim worked together on a new personal blog and art-directed photography that would help to tell a story about Jim and the impressive work he does with Shirlaws.

SOLUTION

One of the most interesting aspects of working with Jim is his ability to sketch out diagrams and pictures right in front of you. It is a truly impressive feat (one that as creatives, we particularly enjoy.) We wanted to show this in Jim’s pictures.

We set-up a photo-shoot that helped to get this unique aspect of Jim’s work across. We created a much-updated and responsive blog that would load news items on-demand as well as encourage ‘social-sharing.’

RESULT

The updated photography helps to give Jim a unique profile for his social media presence and the revised blog is a huge step forward in terms of appearance and functionality to help Jim share great stories of working with entrepreneurs in his role as a business coach for Shirlaws.

“When I engaged The loft to work on creating the JimatShirlaws.com blog, I wanted something that looked and felt different whilst embodying the Shirlaws brand ethos. The result was fantastic, I was absolutely delighted and would not hesitate in recommending the lofts work – professional, creative, and with soul.”

Jim Henderson, Partner, Shirlaws