Percepta is a customer experience company with offices all over the world. They work predominantly in the automotive sector and although the majority of its activities are call-centre based, the company does so much more.
Percepta wanted a new website to help educate their clients before using their services. They wanted to showcase the scale of their many different offerings, the value-add of composite services and a bespoke approach.
They saw features such as website responsiveness, case-studies and on-site translation as critical to the success of the project. Put simply, Percepta wanted a website befitting of a renowned, respected and successful organisation.
The presentation of Percepta’s services was key to this project. We had to firstly understand and then categorise all of their many offerings. We decided to create a personalised and visually eye catching graphical suite for each of the different lines and, more importantly, composite graphics for combined services.
The imagery across the site is strong and vibrant, contemporary but professional at the same time.
We believed telling stories about customer service experiences would be crucial to capture the company’s value and sell it. We commissioned a series of detailed case studies which clearly demonstrated the frictionless customer service offered by the organisation. These lent instant credibility to customers looking for the best in service.
“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!!”
Lindsay Morrison, Global Marketing Manager of Percepta