Category: WEB DESIGN

25
Jul

PERCEPTA

BRIEF

Percepta is a customer experience company with offices all over the world. They work predominantly in the automotive sector and although the majority of its activities are call-centre based, the company wanted to show that it does more.

They wanted a new website to help clients learn more about their different services, the value-add of composite services and their bespoke approach.

Features such as website responsiveness, case-studies and on-site translation were also critical to the success of the project.

SOLUTION

The presentation of Percepta’s services was key. We had to understand and categorise the different offerings before creating a visually eye catching graphical suite for each of the different lines.

Composite graphics were produced for combined services and the imagery selected for the rest of the site is strong, vibrant, and contemporary.

We agreed that telling stories about customer service experiences would be crucial so we commissioned a series of detailed case studies that would demonstrate the ‘frictionless customer service’ offered by the organisation.

RESULT

Percepta recognised the new website as a huge step forward visually, in terms of user friendliness and were particularly happy with the responsive versions of the site.

“For me, the success of our new website stems from the loft’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our Clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!!”

Lindsay Morrison, Global Marketing Manager of Percepta

14
Apr

BEEKS FX VPS

BRIEF

Beeks FX VPS are one of the global leaders in Managed Virtual Private Servers for automated trading. A managed ‘VPS’ is a dedicated service supplied from a data centre allowing traders a quicker, more efficient and reliable solution for transactions.

Beeks FX’s main business is to serve brokers, who operate in the London Stock Exchange. The organisation was acquiring a New York company to expand their coverage and their management team wanted to design a new identity which would capture the values of their brand while building a more effective digital presence.

We were also asked to create a new video for their website too.

SOLUTION

We wanted to showcase all of the company’s strengths with this identity. This included using a lower-case and more dynamic ‘b’ for beeks, creating a continuous loop to show how the service actually works and a hidden ‘map pin’ highlighting one of the more significant parts of the story – brilliant strategic positioning.

The data being fired out of a loop neatly shows the speed of their service and the same visual language is used throughout their website. The site has a clean, straightforward design displaying the service offered by the company in the simplest way possible.

The final video was produced alongside Alasdair Currie of XYZ Design.

RESULT

“The loft were instrumental in our re-branding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS

14
Apr

CONSILIUM

BRIEF

In the Autumn of 2013, six accountants started a new firm and opened the doors to ‘Consilium Chartered Accountants.’ The company was set up to provide a ‘client-focussed’ service for Scottish businesses and we were delighted to be given the opportunity to help them build a new website.

SOLUTION

We wanted to get under the skin of the ‘Consilium’ team and learn more about their staff to find out what made them tick. We found that, almost in every case, there was an emphasis on building proper relationships with clients and a desire to know the real stories behind the numbers.

‘Getting to know the people behind the numbers’ became the theme for the project.

This was captured in a number of ways including the tagline for the website, the art-directed photography of the Consilium partners in-situ with clients on the homepage and the inclusion of each member of their team on the website.

RESULT

A clean, direct and engaging website was created.

“The loft designed and built a tremendous website for Consilium which very nicely summarises who we are and what we are about. It was a fun process, the site works exceptionally well and we have received many compliments on its look and feel. We wouldn’t hesitate to recommend the loft to others.”

John Blair, Corporate Finance Partner of Consilium Chartered Accountants

14
Apr

FRIDGE ANGELS

BRIEF

Fridge Angels is a refrigeration and air-conditioning repair company based in Glasgow. The loft was tasked with creating a new brand and website that would make them stand out from the crowd and their competitors.

It was important that they had a professional identity displaying a fresh, contemporary look as well as a strong digital presence.

SOLUTION

We worked closely with John McGrath, the Director of the company, who visited the studio on a regular basis to give his feedback. We wanted to create a brand that he would fall in love with himself.

With the design of the logo, we focused on taking the industrial aspect of the company and combining it with the gentleness of an angel. The ‘wings’ are softly curved, to represent ‘wrapping around a customer’ showing the importance of customer service to the company.

The bright colours are used to provide impact and help differentiate Fridge Angels from their competitors while the cartoon illustrations of the staff further reinforce the friendly, personal and fun nature of the company.

RESULT

An eye-catching, modern brand was created which embodies the lease of life Fridge Angels brings to the sector.

“The loft designed our branding and website. A really friendly bunch to work with and some of the most talented people I have ever met. We will be using them for all future projects. I would strongly recommend them to anybody.”

John McGrath, Chief Angel, Fridge Angels

14
Apr

MURPHY WEALTH

BRIEF

Murphy Wealth are a rapidly growing Wealth Management firm founded in Ayr, Scotland. To coincide with their 35th Anniversary and impending move to Glasgow, they commissioned the loft to build an entirely new brand and website. The main objectives were to build the perceived value of the brand, to build strategic partnerships with major Scottish legal firms and naturally to attract more clients.

SOLUTION

We worked very closely with Murphy Wealth to create a brand strategy and then a wide range of communications. The key to the strategy was understanding their main competitive advantage in the marketplace — with such a widespread distrust of financial institutions. Transparency was seen as the most authentic and obvious theme for a new brand. Transparency was used throughout the entire process, it inspired the logo, icons and all areas of art direction.

We also created an eye-catching website which is now used to display all forms of company information. It is built on a brand new content management system, is fully responsive, and is compatible with smartphones, tablets and desktops.

One of the most significant objectives was the firm’s intention to move upmarket; the creation of ‘Process’ documents was used to demonstrate the true value of their wealth management service. We listed 36 individual subprocesses in the wealth management service, each of which helps to inform clients of the value of their work.

RESULT

The results of this project are clear for everybody to see, a much more sophisticated brand, a huge step forward in the company’s digital presence and the reaching of all of the company’s main objectives pre-project. We were delighted to be subsequently awarded the design and build of the website for their sister company — Murphy Insurance.

14
Apr

MURPHY INSURANCE

BRIEF

Murphy Insurance were a leading Insurance Broker based in the West/Central belt of Scotland.

After working with Murphy Wealth, the loft was asked to design and build a new website that communicated the company’s commitment to ‘proper’ brokering and a ‘thorough’ service to its clients.

SOLUTION

‘Authenticity’ and ‘quality’ were key themes for the new website.

The loft worked very closely with Tom and John from Murphy Insurance as well as photographer Malcolm Cochrane to create a range of images that were in-fitting with the company message. A specialist ‘process’ section was created to highlight the 6-step framework that Murphy Insurance uses with each client.

The site was designed on a responsive template which would allow it to be used on smartphone or tablet devices.

RESULT

The new site is a huge step forward for Murphy Insurance who were better able to communicate the real strengths of their brand.

“The great thing about dealing with the guys at the loft was the time taken at the outset to get under our skin and find out what makes us tick. Then they come up with a way of communicating that ethos; all backed up with excellent design. A real bespoke service.”

Tom Yorke, Managing Director, Murphy Insurance

14
Apr

FREAKDEM

BRIEF

We were asked by new fashion brand ‘FreakDem’ to design and build an e-commerce store to generate revenue and more importantly to build the profile of their new brand. The company was looking to have their products sold in a range of high-end fashion boutiques.

‘FreakDem’ also had a number of partnerships with many great up and coming fashion designers whose products they would also sell on their e-commerce platform.

SOLUTION

We worked closely with ‘FreakDem’ to create a dual solution. One website for brand awareness to get across the more virtuous messages of the brand and we also built an e-commerce solution with our digital partners on a Magento platform. Each time, great care was taken to ensure that the aesthetics were of the absolute highest degree.

RESULT

The results are there for all to see. ‘FreakDem’ has one of the coolest websites in the market by a long way. We’ve found that the term ‘sick’ is a good thing and their products are now being stocked in a number of prestigious retailers nationwide.

“The loft have been an imperative part of The FreakDem Movement. The loft took the time and effort to combine my ideas and values to create an epic logo and symbol for what FreakDem stands for, I receive compliments regularly for the FreakDem website and branding. For excellent design and service, I wholeheartedly recommend the loft.”

Raschique Narwan, CEO of The FreakDem Movement

14
Apr

JIM@SHIRLAWS

BRIEF

Jim Henderson, whilst acting as a business coach for renowned coaching consultancy ‘ShirlawsUK’ was looking for something to help him build his digital presence.

Although a proud member of the Shirlaws family, Jim was looking for something more personal and asked for a new blog and art-directed photography that would help to tell a story about himself and the work he did with Shirlaws.

SOLUTION

One of the most interesting aspects of working with Jim is his ability to sketch out diagrams and pictures right in front of you. It is a truly impressive feat (one that as creatives, we particularly enjoy.) We wanted to show this in Jim’s pictures.

We set-up a photo-shoot that helped to get this unique aspect of his work across. We then created an updated and responsive blog that would load news items on-demand as well as encourage ‘social-sharing.’

RESULT

“When I engaged the loft to work on creating the JimatShirlaws.com blog, I wanted something that looked and felt different whilst embodying the Shirlaws brand ethos. The result was fantastic, I was absolutely delighted and would not hesitate in recommending the lofts work – professional, creative, and with soul.”

Jim Henderson, Partner, Shirlaws