Business & Friendship

As the last part of our series exploring some magical company moments, as found as grainy photos in our smartphone… Another Awards Doo Pic, this time for the Entrepreneurial Exchange Awards one year later. This is ‘Business’ and ‘Friendship.’

One of the nicest things about business is working with great people. We’ve been so, so lucky to have met some wonderful people – people who have given advice, helped with challenging problems, opened doors, been our clients, our partners, our collaborators, but most of all our friends.

With the loft being a very open-agency with so much on the go all the time – it is very much in our interests to get on with just about everybody. In fact, we train our staff to only see the good in their ideas when designing and it’s very much how we feel about people – everybody’s different but we’ve met very few people who aren’t good in some way or another.

This shot was taken at the end of an awards doo where we hosted a table for the very first time which was an amazing experience. Clearly not letting any of the wine go to waste, every person in shot is a client but more than that they are all very good friends many years on. A magical moment and one that shows that business and friendship can be combined and combined well.

A lovely way to end our series, thanks for following…



Benedetto is an enthusiastic creative and business person.

‘Design with soul’ may be the company tag-line, but to Benedetto, it is also a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.

He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.

His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

Some of the organisation’s we’ve had the pleasure of working closely with over the years..

Glasgow Chamber Of Commerce >>>

Young Enterprise Scotland >>>

MCR Pathways >>>

Sisco >>>

For more about the loft’s unique culture >>>