Category: packaging

24
Nov

Drink Baotic

BRIEF

Drink Baotic is an African-inspired, pre-biotic drink, based on the Baobab super-fruit of The Gambia. Coming in four unique flavours, the dairy & gluten-free drink has a distinctive taste and is packed with nutrients exceptional for gut health. In addition to the unique story of the drink, company founders Paul and Isatou, work closely with local communities in The Gambia.

We were delighted to be given the opportunity to work with Drink Baotic on the design of their new brand. We were asked to create a new series of packaging designs, updated identity design and revised brand theme.

SOLUTION

We started by exploring all of the potential brand messages for Drink Baotic. We wanted to create something which could equally showcase the distinctive taste of the drink, the health benefits and most importantly Gambian culture.

Exploring the beauty of The Gambian culture was our starting point, we wanted to capture this beauty but in a contemporary way. We created a distinctive pattern inspired by traditional cave scribings, a pattern that was a key feature of the overall design.

For the identity, the design was gently updated with the t and i in Baotic re-formatted as a Gambian mother touching her child’s head.

Finally, there was a wide range of additional packaging solutions with all of the creative ideas re-purposed for social media.

RESULT

Everybody involved was delighted with the final results. Most importantly, Paul and Isatou, have been on an incredible journey since the release of the product. They’ve met Sir Richard Branson, the famous Founder of Virgin and Richard Reed, the Founder of Innocent Smoothies. Both seem to be fans of the brand we co-created. Also, the company have won a wide range of awards and have been featured nationally and internationally for their success.

24
Nov

Alistair Walker Whisky

BRIEF

Alistair Walker Whisky is an independent bottling company, selling rare whisky expressions from distilleries all over Scotland. Alistair was creating a new company and launching his first whisky called ‘Infrequent Flyers.’

The whisky would come in both single malt and single grain variations with a wide range of casks from different distilleries. Alistair wanted a retro feel to the packaging design as well as real flexibility with the labelling.

SOLUTION

We wanted to create something which was of another glorious age – the days when flying was still seen as a luxurious experience. We created an illustration of a classic propellor aircraft flying over some mountains. This was inspired from classic postcards & flight tickets.

The design was prepared in several different colours. We created a range of other items for Alistair including a bespoke age statement, wallpaper-like wraparound for the whisky tube of the whisky and a crest-like logo for the brand identity.

RESULT

A tremendous success and we continue to work with Alistair to this day.

“Coming up with a design for both our company logo and our flagship brand (Infrequent Flyers) from scratch was no mean feat; The Loft were great to work with, both creatively and in terms of execution. They delivered an end-result that I am delighted with, and which many of our customers have been very complimentary towards. Importantly, their ‘after-sales’ service has also been exemplary – they are always happy to help with those little details.”

Alistair Walker, Founder of Alistair Walker Whisky

25
Jul

BENRIACH CASK STRENGTH

BRIEF

We’ve worked with Speyside distiller BenRiach for a number of years now, and were delighted to design the packaging for their first ever ‘Cask Strength.’ A new whisky bottled straight from the cask and one which delivers an intensity leaving even the most passionate whisky lover looking for a little water. BenRiach were looking for a bold design which would lead the way with future expressions and they were also looking for ‘Peated’ and ‘Non-Peated’ versions too.

SOLUTION

We were inspired by BenRiach’s desire for more excitement and our main idea was to showcase an exploding cask, one which was quite literally blown apart by the strength of what’s inside. We pushed the limits of this concept by dramatising the perspective of the final illustration. Bronze foiling, distinctive colour matches and a speckled paper print all added to the visual drama. The final design is tactile, rich and another step forward for the brand.

RESULT

We were delighted with the final results as were BenRiach.

“What a wonderful result. For the BenRiach Cask Strength, it was really important for us that the design would be bold and imaginative. We were looking for a striking, memorable design that would take the brand, the range to the next level and we got it. We are delighted with the final outcome as well as the services provided by the loft.”

Louise Seaward, Global Innovation Manager for Brown Forman

25
Jul

BENRIACH QUARTER CASK

BRIEF

BenRiach is a distillery set in the heart of Speyside. They’ve been producing premium quality single malt Scotch whisky since 1898.

The loft team had created several expressions for them in the past and were now being asked to create a new design for the organisation. We were given specific instructions to be bolder and more experimental for their ‘Quarter Cask’ expression.

BenRiach wanted to see elegant designs for both peated and unpeated versions and we were also asked to design an emblem for ‘The Heart Of Speyside.’

SOLUTION

The loft team does love ‘bold’ and ‘experimental.’ We explored designs around fractions to represent the Quarter Cask size. The final design shows a quarter cask beside a full sized cask and a fraction showing the numbers 1 and 4. We designed a stamped mark of a man involved in the peating process which BenRiach has since used for all peated versions.

The final touch was the choice of colour scheme. We eventually selected a series of rich greens inspired from Burnside Springs, bold colours which helped to signify BenRiach’s move away from more traditional expressions.

For the ‘Heart of Speyside’ design, we used the words sitting over a series of sketched dots depicting the lines of the region on the map.

RESULT

“The organisation was looking for something that was bold, imaginative and would take the brand and the range to the next level. We are delighted with the final outcome as well as the service provided by the loft.”

Louise Seaward, Global Innovation Manager for Brown Forman

23
May

THE BENRIACH COLLECTION

BenRiach are a Speyside-based distiller of whisky. Since 2014 through to 2019, we overseen the design of all of BenRiach’s significant new expressions. In this time, the company’s ownership has changed to Brown Forman.

 In mid-2014, BenRiach were looking to re-design their 10-Year-Old Single Malt. A significant project for the company and one they entrusted to the loft team. The design was to be bold, premium and establish a new visual identity for the brand. The project, in-line with the company’s anniversary, was a huge success.

In addition to the BenRiach 10Yr, other projects have included the ‘Cask Strength’ where we communicated the strength of the liquor in an exploding cask, the innovative ‘Quarter Cask’ with its distinctive green packaging and more recently the ‘Triple Distilled’ which pushes the limits of what is possible with print packaging.

Each and every design bolder and more adventurous, in-line with a company that has been acquired by Brown-Forman. There have been other designs too and some awaiting release. We have loved every minute in bringing each of these wonderful expressions to life, and onto the shelves. Whilst also providing marking support to the wider organisation.

“The BenRiach 10-Years-Old is a key launch for us, as it marks a significant milestone; it is the first core range expression to be created predominantly from whiskies distilled at BenRiach since we took over in 2004. For this reason, we were looking for a striking new packaging design to reflect this important moment in the distillery’s history. We are delighted with the final result.”

Nicol Van Rijbroek, Marketing Manager for BenRiach

“What a wonderful result. For the BenRiach Cask Strength, it was really important for us that the design would be bold and imaginative. We were looking for a striking, memorable design that would take the brand & the range to the next level and we got it. We are delighted with the final outcome as well as the services provided by the loft.”

Louise Seaward, Global Innovation Manager for Brown-Forman