BRIEF

Drink Baotic is an international drinks brand producing pre-biotic drinks based on the Baobab super-fruit from The Gambia. The drink is dairy free, gluten free and comes in four unique flavours. It has a truly distinctive taste and is packed with nutrients exceptional for gut health and overall well-being.

We were delighted to be given the opportunity to work closely with Founders Paul and Isatou to produce a new series of packaging designs, as well as to craft a new visual theme for the brand.

SOLUTION

The project featured a wide range of very strong ideas including an updated take on African hieroglyphics showcasing different parts of the brand story, their logo beautifully updated with a graphical mark of a mother touching her son’s head and the selection of the most vibrant colours possible to help the designs stand out on the shelves.

There was a wide range of additional packaging solutions and finally all of the creative ideas were re-purposed in a range of different ways for social media.

RESULT

Everybody involved was delighted with the final results, the company have won a wide range of awards and have been featured nationally and internationally for their success.

Founders Paul and Isatou have been on an incredible journey themselves meeting Sir Richard Branson and Richard Reed, the Founders of Virgin and Innocent Smoothies respectively. Both seem to be big fans of the brand we co-created together.

BRIEF

Alistair Walker Whisky is an independent bottling company which produces rare whisky expressions from distilleries all over Scotland. They were launching their first whisky which would be called ‘Infrequent Flyers.’ The liquor would come in both single malt and single grain variations with a wide range of casks.

Alistair wanted a retro feel to the packaging design as well as real flexibility with the labelling. We were delighted to be given the opportunity to help.

SOLUTION

We wanted to create something which was of another glorious age – the days when flying was still seen as a luxurious experience. We created an illustration of a classic propellor aircraft flying over some mountains.

This was inspired from classic postcards & flight tickets and the design was prepared in several different colours.

We created a range of other items for Alistair including a bespoke age statement, wallpaper-like wraparound for the whisky tube of the whisky and a crest-like logo for the brand identity.

RESULT

A tremendous success and we continue to work with Alistair to this day.

“Coming up with a design for both our company logo and our flagship brand (Infrequent Flyers) from scratch was no mean feat; The Loft were great to work with, both creatively and in terms of execution. They delivered an end-result that I am delighted with, and which many of our customers have been very complimentary towards. Importantly, their ‘after-sales’ service has also been exemplary – they are always happy to help with those little details.”

Alistair Walker, Founder of Alistair Walker Whisky

BRIEF

BenRiach are one of the largest and most famous whisky distilleries in the renown Speyside region of Scotland. We’ve worked with the organisation for a number of years and were delighted to be given the opportunity to design the packaging for their first ever ‘Cask Strength.’

The new whisky, bottled straight from the cask, would be one which delivers an intensity leaving even the most passionate whisky lover looking for a little water.

BenRiach were looking for a bold design which would lead the way with future expressions and they were also looking for ‘Peated’ and ‘Non-Peated’ versions too.

SOLUTION

We were inspired by BenRiach’s desire for more excitement and our main idea was to showcase an exploding cask, one which was quite literally blown apart by the strength of what’s inside.

We pushed the limits of this concept by dramatising the perspective of the final illustration. Bronze foiling, distinctive colour matches and a speckled paper print all added to the visual drama.

The final design is tactile, rich and another step forward for the brand.

RESULT

We were delighted with the final results as were BenRiach.

“What a wonderful result. For the BenRiach Cask Strength, it was really important for us that the design would be bold and imaginative. We were looking for a striking, memorable design that would take the brand, the range to the next level and we got it. We are delighted with the final outcome as well as the services provided by the loft.”

Louise Seaward, Global Innovation Manager for Brown Forman

BRIEF

BenRiach is a distillery set in the heart of Speyside. They’ve been producing premium quality single malt Scotch whisky since 1898.

The loft team had created several expressions for them in the past and were now being asked to create a new design for the organisation. We were given specific instructions to be bolder and more experimental for their ‘Quarter Cask’ expression.

BenRiach wanted to see elegant designs for both peated and unpeated versions and we were also asked to design an emblem for ‘The Heart of Speyside.’

SOLUTION

The loft team does love ‘bold’ and ‘experimental.’ We explored designs around fractions to represent the Quarter Cask size. The final design shows a quarter cask beside a full-sized cask and a fraction showing the numbers 1 and 4. We designed a stamped mark of a man involved in the peating process which BenRiach has since used for all peated versions.

The final touch was the choice of colour scheme. We eventually selected a series of rich greens inspired from Burnside Springs, bold colours which helped to signify BenRiach’s move away from more traditional expressions.

For the ‘Heart of Speyside’ design, we used the words sitting over a series of sketched dots depicting the lines of the region on the map.

RESULT

“The organisation was looking for something that was bold, imaginative and would take the brand and the range to the next level. We are delighted with the final outcome as well as the service provided by the loft.”

Louise Seaward, Global Innovation Manager for Brown Forman