Category: packaging


Drink Baotic


Paul and Isatou, were two very special people with a very special project. They were founders of a new company called ‘Hippo & Hedgehog’ and were in the process of bringing their breakthrough new product ‘Drink Baotic’ to market. Drink Baotic is a new African-inspired drink which originates from the Baobab tree in The Gambia, it has a unique flavour but more importantly and because of the ’superfood’ properties of Baobab – a multitude of health benefits – it is a pre-biotic drink, dairy free, gluten free, packed with nutrients and exceptional for ‘gut health.’

The company itself was incredibly interesting with both Paul and Isatou working closely and giving back to the communities of The Gambia. We were asked to create a new brand theme, identity design and packaging designs for 4 flavours of Drink Baotic – Original, Banana, Orange and Strawberry.


The loft team were thrilled with the opportunity to create such an exciting new brand – many, many visual and cultural themes were explored but there was a real emphasis on a ‘modern African’ theme. We wanted to capture the beauty and novelty of African culture but in a contemporary way – so we studied fine-art, textiles, even modern interpretations of ancient scribes to properly embed ourselves in the Gambian culture.

We eventually used a combination of traditional marks but re-interpreted in a modern way to develop the Drink Baotic visual identity – each mark was symbolic of something to do with the culture of Drink Baotic such as the ingredients of the drink or its benefits to customers, etc.

The identity was conceived as a painted interpretation of the words ‘BAOTIC’ with the t and i being abstractly re-interpreted as a mother touching her child on their face. Finally, all of the materials were re-formatted for a wide range of further uses for digital, social media, etc. There has been a wide range of new packaging designs created too.


Everybody involved was delighted with the final results. Most importantly, Paul and Isatou, who as you can see have been on quite a journey since the release of the product – they’ve met the unmistakable Founder of Virgin, Sir Richard Branson and Founder of Innocent Smoothies too – Richard Reed. Both who also seem to be fans of the brand we’ve co-created.

The company has gone from strength-to-strength since we worked together, winning a range of awards and being featured nationally for their successes.
At the loft, we are delighted with the final design, and a special thanks must be given to Marek Brol who led this project with distinction.


Alistair Walker Whisky


We were absolutely thrilled and delighted to be given the opportunity to work with Alistair Walker for the packaging design of his new whisky ‘Infrequent Flyers’ and the creation of his new brand ‘Alistair Walker Whisky.’ We had indirectly worked with Alistair for several years as he was one of the owners of BenRiach, before he and his father had sold the company to Brown Foreman.

Alistair would be creating an ‘independent bottling’ company with Alistair Walker Whisky and would be focussing more on rarer expressions. His first whisky ‘Infrequent Flyers’ would come in both single malt and single grain variations with a wide range of casks from different distilleries.


Alistair asked for a retro feel to his new whisky which we were more than happy to provide – we explored many ideas exploring items like postcards to old flight tickets but eventually settled on an illustration of a classic propellor aircraft flying over some mountains.

We created a range of other items for Alistair including a bespoke age statement, a wallpaper-like wraparound for the tube of the whisky and a crest-like logo for Alistair’s own brand himself.


A tremendous success, Infrequent Flyers is a real hit, particularly with real whisky lovers and we continue to work with Alistair to this day.

“Coming up with a design for both our company logo and our flagship brand (Infrequent Flyers) from scratch was no mean feat; The Loft were great to work with, both creatively and in terms of execution. They delivered an end-result that I am delighted with, and which many of our customers have been very complimentary towards. Importantly, their ‘after-sales’ service has also been exemplary – they are always happy to help with those little details.”

Alistair Walker, Founder of Alistair Walker Whisky



It began in 2014 when BenRiach, a Speyside distiller of Scotch whisky, were looking to re-design their 10-Year-Old Single Malt. This was a significant project for the company and one, we are delighted to say, they entrusted to the loft team. The design was to be bold, premium and should establish a new visual identity for the brand in-line with the company’s anniversary.

The project was a huge success and the loft has continued to work with BenRiach on a number of packaging projects as well as providing marketing support since. The projects have ranged from the transformative BenRiach 10 to the Cask Strength (where we were asked to go all out and did) communicating the strength of the whisky as an exploding cask, the innovative Quarter Cask and most recently The Triple Distilled, which pushes the limits of what is possible with print packaging.

Each and every design bolder and more adventurous, in-line with a company that has recently been acquired by Brown-Forman. There have been other designs too and some – just like fine whisky sitting quietly away in the distillery – awaiting release. We have loved every minute in bringing each of these wonderful expressions to life and onto the shelves. Finally, we very much look forward to building on our relationship with BenRiach and all of its associated brands.


“The BenRiach 10-Years-Old is a key launch for us, as it marks a significant milestone; it is the first core range expression to be created predominantly from whiskies distilled at BenRiach since we took over in 2004. For this reason, we were looking for a striking new packaging design to reflect this important moment in the distillery’s history. We are delighted with the final result.”

Nicol Van Rijbroek, Ex-Marketing Manager of BenRiach

“What a wonderful result. For the BenRiach Cask Strength, it was really important for us that the design would be bold and imaginative. We were looking for a striking, memorable design that would take the brand, the range to the next level and we got it. We are delighted with the final outcome as well as the services provided by the loft.”

Louise Seaward, Global Innovation Manager for Brown-Forman