Anybody that has followed our journey in the last couple of months will know that it’s been pretty hectic. We have delivered so many new projects in such a short space of time that we’ve barely had time to breathe. However, one of the things that I am most happy about, looking back, is the quality of work and incredible productivity shown by Alejandro, Ruth and most recently Eamon. Exceptionally creative and beautifully detailed solutions delivered time after time after time.
I was asked recently how we’ve been able to do so much so quickly?
I’m proud to say that it all comes down to the power of ideas. We quickly define what we are looking for, how it should make somebody feel and then look for that beauty in just about anything we can find… Energy particles, star formations, stories, data configurations, classic movie themes, playground games, absolutely anything…
When you’re inspired, half the battle is won!
We believe that the power of ideas can conquer all. Which reminds me we have another deadline to meet.
Benedetto is an enthusiastic Creative and Business person.
‘Design with soul’ may be the company tag-line, but to Benedetto, it is also a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.
He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.
His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.
He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.