Role of Honour

One of the most interesting parts of being in business is the ‘dreaded’ elevator pitch. For those unfamiliar with the ritual… If you were to walk into an elevator and somebody were to ask about your business. Could you tell them about it in the time it takes for the elevator to go from the bottom floor to the top?

About 30 seconds to be precise.

I’ve spent years creating, chopping, changing and honing my elevator pitch to meet prospective clients when out and about…

But now…

Well I simply give people one of our very special business cards (you’ll hear more about them later…) and ask them to check out our portfolio online.

I generally don’t need to say anymore, our work speaks for itself…

You’ll find most of what we do on our website and Facebook pages but not everything. So here is a quick run-through of some of the other lovely things we’ve been working on recently…


Fridge Angels, branding & website

Fridge Angels Branding & Website b

Women’s Enterprise Scotland, infographic

Womans Enterprise Scotland Infographic b


Jim Henderson, Blog & Art direction

Jim at Shirlaws Blog b


Murphy Insurance, Website Design
Murphy Insurance b

Altia Solutions, Product Logos

Altia Sub-brand logos b


Altia Solutions, Updated Brand Identity
Altia Logo b

Every project, toasted with a glass of bubbly…



Benedetto is an enthusiastic Creative and Business person.

‘Design with soul’ may be the company tag-line, but to Benedetto, it is also a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.

He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.

His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.

He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.

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