Anybody that’s ever been to see their favourite band play will know all about the crowd singalong – be it Oasis and ‘Don’t look back in anger,’ Snow Patrol and ‘Run’ or Paul McCartney with ‘Hey Jude;’ the big ballad unites people in a wonderful way and it doesn’t just happens at gigs – social media channels provide live and interactive commentary to people watching their favourite programmes or sporting events too. Everybody can be involved.
Brands must perform a similar role. They are there to empower and inspire, but more than that, they must be representative of the people that live them. People must be bought into a brand and want to shout about it. Even more true when so much of a brands noise is now made on social media.
With that in mind. We must say ‘Bravo’ to Glasgow.
Recent winner of ‘the Transform Awards.’
‘People Make Glasgow’ is more than a slogan; it is an accurate and compelling description of what the city is about. It is simple. People get it, people like it and people buy into it.
It can be easily shared on social media as a #tag to a tweet, it can be adapted for photography and can be expressed in an infinite number of different ways by the people of the city itself.
It is no surprise that it has been so successful and won so many awards recently.
We can’t wait to get the stickers for our windows so once again.
‘People Make Glasgow’
Benedetto is an enthusiastic Creative and Business person.
‘Design with soul’ may be the company tag-line, but to Benedetto, it is also a way of life. He believes that creative and commercial enterprise is about purity of thought, honesty of construction and boldness of execution.
He believes in bringing out the true essence of human endeavour and considers his job of articulating the great work of people and companies an absolute privilege.
His journey has taken him from a career in car design through to his current role as the Founder and Creative Director of the loft, a branding consultancy in Glasgow.
He is honoured to manage a great team, work with great clients and have a lot of fun mixing with so many great people in business.
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