Category: VIDEO




The loft is always interested in working with people who are looking to move things forward. With Alan Meldrum, we have definitely met the right man, at the time of this project, Alan was the Global Vice-President for Client Services of Percepta. Percepta are a company which helps others deliver world-class customer experiences, they work predominantly in the automotive sector and have offices all around the world.

A real leader in his field, Alan has spoken often about the importance of providing an ever-more ‘frictionless customer experience in an increasingly disruptive world’ and was looking to share his views with a wider audience. He had given an outstanding talk to the Glasgow Young Professional audience at the Citizen M Hotel, and such was the positive response from the audience we delivered a follow-up seminar. In the true spirit of innovation, this time the seminar would be online, as a special one-to-one interview and made available to the widest audience possible by publishing on YouTube.


To capture Alan in the most effective way, the loft got together with Boardman Media and opted to go for a live interview broadcast in a busy coffee-shop. We asked Alan to recite many of the wonderful messages, anecdotes and facts that he had shared in his previous presentation and we beautifully captured this to the hustle and bustle of the coffee shop.

We designed questions to give Alan the chance to share his most effective ideas, shot him from multiple angles and the final interview were shared as both a full-length publication and crucially as shortened clips to drive people to the full broadcast. The video shown above is Alan sharing his views on ’empowered employees’ as part of a frictionless customer experience.


A real success, the videos were widely viewed, liked and shared on social media by Percepta, Glasgow Young Professionals and the loft itself. Alan has since been able to continue and build on his dialogue of ‘frictionless customer experience’ something that we continue to enjoy supporting him with.




Beeks FX VPS are one of the global leaders in managed Virtual Private Servers for automated trading. The company serves brokers who operate in the London Stock Exchange. Their managed ‘VPS’ is a dedicated service supplied from a data centre allowing individual traders a quicker, more efficient and reliable solution for transactions.

The organisation was acquiring a New York provider to expand their coverage and their management team wanted to design a new identity which would capture the values of the brand while building a more effective digital presence. We were also asked to create a new explainer-video too.



We wanted to showcase all of the company’s strengths with the new identity and this included the use of a lower-case and dynamic ‘b’ for beeks, creating a continuous loop to show how the service actually works and inserting a hidden ‘map pin’ to highlight one of the more significant parts of the story – brilliant strategic positioning.

The data being fired out of a loop neatly shows the speed of their service and the same visual language is used throughout the explainer video, which has a clean, straight-forward design displaying the service offered by the company in the simplest way possible.

The final explainer video (produced by Alasdair Currie of XYZ Creative) can be seen at>>


The project was a tremendous success.

“The loft were instrumental in our re-branding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS