BRIEF

Alan Meldrum is the Global Vice-President for Client Services of Percepta. A real leader in his field, he had given a range of outstanding talks in a number of different forums over the past year or so, and such were the positive responses from the audience, he was looking to share his views with a wider audience.

We were delighted to be given the opportunity to do a one-to-one interview where Alan shared his ideas on world-class customer (and employee) experiences. The interview would be used by Alan to share internally with his colleagues at Percepta and online too.

SOLUTION

We wanted to capture Alan at his most authentic and put the emphasis of the video interview on the ideas he was sharing. We had designed a set of questions that would allow Alan to re-share the examples he had given in previous seminars.

The interview was broadcast in a busy coffee-shop where we shot Alan from multiple angles. The final interview was broadcast as both a full-length publication and as shortened clips on YouTube to drive people to the full broadcast. The video shown above is Alan sharing his views on ’empowered employees.’

Boardman Media carried out all of the video production and editing work.

RESULT

A real success, the videos were widely viewed, liked and shared on social media. Alan has since been able to build on his dialogue of ‘frictionless customer experience,’ something that we continue to enjoy supporting him with.

“We worked very closely with THE LOFT for many years and they brought so much value to our global organisation in many different ways. Everything from overhauling our digital presence to supporting what we do with large automotive OEMs, even working very closely with myself to re-think how we present our own company’s position, philosophy and expertise. They’re always brimming with energy, ideas and a service-oriented approach to what they’re doing. We became so close, at one point, they even moved in. Very enjoyable to work with and I wouldn’t hesitate to recommend them to others.”

Alan Meldrum, Percepta Global Vice President of Marketing, Sales and Client Services