Category: VIDEO

25
Jul

ALAN MELDRUM, FRICTIONLESS CUSTOMER EXPERIENCE

BRIEF

Alan Meldrum is the Global Vice-President for Client Services of Percepta. A real leader in his field, he speaks about companies providing a ‘frictionless customer experience in an increasingly disruptive world.’ He had given outstanding talks in the past and such were the positive responses from the audience, he was looking to share his views with a wider audience. We decided to do a one-to-one interview which was made available on YouTube.

SOLUTION

We wanted to capture Alan at his most authentic and put the emphasis of the video interview on the ideas Alan was sharing. We had designed a set of questions that would allow Alan to re-share the examples he had given in previous seminars. Boardman Media carried out all of the video production and editing work. The interview was broadcast in a busy coffee-shop where we shot Alan from multiple angles. The final interview was broadcast as both a full-length publication and as shortened clips on YouTube to drive people to the full broadcast. The video shown above is Alan sharing his views on ’empowered employees.’

RESULT

A real success, the videos were widely viewed, liked and shared on social media by all involved. Alan has since been able to continue and build on his dialogue of ‘frictionless customer experience.’ Something that we continue to enjoy supporting him with.

14
Apr

BEEKS FX VPS

BRIEF

Beeks FX VPS are one of the global leaders in managed Virtual Private Servers for automated trading. The company serves brokers operating in the London Stock Exchange where their managed ‘VPS’ allows individual traders a quicker, more efficient and reliable solution for transactions. Beeks were acquiring a New York provider to expand their coverage and their management team wanted to design a new identity, build a new website and we were also asked to create an explainer-video too.

 

SOLUTION

We wanted to showcase all of the company’s strengths with the new identity and this included the use of a dynamic ‘b’ for beeks, creating a continuous loop to show how the service actually works and inserting a hidden ‘map pin’ to highlight one of the significant parts of their offering – brilliant strategic positioning.

The data being fired out of a loop neatly shows the speed of their service and the same visual language is used throughout the explainer video, which has a clean, straight-forward design displaying the service offered by the company in the simplest way possible.

The final explainer video (produced by Alasdair Currie of XYZ Creative) can be seen at https://youtu.be/w5IR25OFW-s>>

RESULT

The project was a tremendous success.

“The loft were instrumental in our re-branding exercise at Beeks FX, as we continue to grow our international business, they went above and beyond when working to a tight deadline. Our team enjoyed working with them, and it was a fun experience; however, threats of free Prosecco have yet to materialise!”

Gordon McArthur, CEO of Beeks FX VPS