‘Scottish Leather Group, marking outstanding sustainability outcomes’
Scottish Leather Group Ltd is a UK based manufacturer of leather. They have made significant investments over many years to improve the sustainability of their plants. These measures allow them to have one of the lowest carbon footprints in the EU for the production of leather. The loft was asked to create the 2016 version of the Annual Sustainability Report with the organisation wanting to highlight some of the exceptional outcomes that they had achieved in recent years. As part of the brochure project, the team created a range of infographics that each told a great mini-story about the company and what they were doing- the next step was to animate each of these infographics for individual campaigns using social media. The infographics and the animated versions, in particular, have been a great success.
What The Client Said…
(This testimonial comes from the initial brochure part of the project)
“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”
James Lang, Group Marketing Director – Scottish Leather Group Limited