Category: VISION & VALUES

25
Jul

ABM INTELLIGENCE

BRIEF

ABM Intelligence is a Nottingham-based company and specialist provider of covert intelligence systems & software solutions. They were introduced to us by our long-term client Altia whilst both companies were merging. We were asked to bring the organisation further into the Altia family by creating a new brand. The brand should be visually appealing, more in the Altia brand style and most importantly give ABM’s long-standing employees a chance to define their own culture. The exercise would involve creating company values, and vision/mission statements. The results would eventually shape the company’s operations, sales, client-service and staff on-boarding.

SOLUTION

We wanted to create something the ABM staff themselves would be proud off. We spoke to every member of the company where we learned what worked, what didn’t, the team’s concerns about the past and aspirations for the future.We discovered the team were proud of their ability to innovate, stay ahead of legislation changes and serve the law enforcement community. The development team were particularly passionate about incremental gains – one less mouse click in a programme, multiplied across a team, over a number of days makes a significant difference to the user-experience. Additional efforts were taken to ensure the entire team bought into the exercise after it was finished. Traditional terms like ‘Values’ and ‘Mission Statement’ were updated to the more practical ‘Who We Are’ and ‘What We Do.’

RESULT

A tremendous success – amongst the impact mentioned above, the work significantly assisted in ABM’s tendering processes with an international government.

“The loft helped us to create a new brand after our merger in 2016. They went to great lengths to talk to everybody in the company, they were always responsive to changes and both the identity and cultural aspects of the new brand have been a great help to us in re-positioning the organisation and getting our messages across. We very much enjoyed working with them, highly recommended.”

Paul Hardman, Group Client Manager for Altia-ABM

25
Jul

YES STRATEGIC PLAN

BRIEF

Young Enterprise Scotland is a charity that inspires and equips young people to learn and succeed through enterprise. As a long-term client of the loft, we were delighted to be asked by CEO Geoff Leask to bring their ‘three-year strategic plan’ to life in the most imaginative way possible. The plan should appeal to all key stakeholders including sponsors, volunteers, board-members, apprentices, school pupils, teachers and staff.

SOLUTION

We wanted something that was truly innovative for a ‘strategic plan’ and created a set of cards. Short and punchy, they would share the main points of the three-year plan, but more importantly how it would individually impact key stakeholders. For the design, we featured each of those stakeholders combining photos with eye-catching graphical backdrops and – as a surprising twist – the backs of the cards use the organisation’s own tartan. The cards were given in a subtle black envelope.

RESULT

“When you approach a design agency with a wish, you never know where you will land with the ideas generated and ultimately the effectiveness of the suggested proposal for your organisation. Working with the loft I had no fear and no doubt about the innovation, the communication, the deadlines being met and most important having something that worked for us and our audience. At the end of the day it is what the public perception is of what the loft created THAT IS IMPORTANT – in a nutshell they love our Strategic Plan in a set of playing cards and we cannot thank them enough for having their ideas and following through to production – HIGHLY RECOMMENDED!”

Geoff Leask, CEO of Young Enterprise Scotland