Category: VISION & VALUES

25
Jul

ABM INTELLIGENCE VALUES

BRIEF

ABM Intelligence was introduced to us by our long-term client Altia Solutions. Both companies were merging and we were asked to bring the Nottingham-based Systems and Software provider further into the family by creating a new brand, one which would sit comfortably beside the Altia mark.

Before work would begin on the design of a new identity, we were asked to help define ABM’s culture. Both ourselves and Altia wanted ABM staff to take a leading role in the exercise of creating core values and a mission statement that they could use for operations, sales and service.

SOLUTION

We spoke to every member of the 25-person team and during our interviews; we found they were most proud of their innovation, their ability to stay ahead of legislation changes and also being a proud part of the law enforcement community.

Their team were also incredibly passionate about ‘incremental gains’ – one less mouse click in a programme, multiplied across a team, over a number of days makes a significant difference to a client’s productivity.

Finally, efforts were taken to ensure the entire ABM team bought into the exercise after its completion so we changed traditional terms like ‘Values’ and ‘Mission statement’ to the more general ‘Who we are’ and ‘What we do.’

RESULT

“The loft helped us to create a new brand after our merger in 2016. They went to great lengths to talk to everybody in the company, they were always responsive to changes and both the identity and cultural aspects of the new brand have been a great help to us in re-positioning the organisation and getting our messages across. We very much enjoyed working with them, highly recommended.”

Paul Hardman, Group Client Manager for Altia-ABM

25
Jul

YES STRATEGIC PLAN

BRIEF

Young Enterprise Scotland (YES) is a Scottish charity that inspires and equips young people to learn and succeed through enterprise. The charity has been running for over 25 years and as a long-term client of the loft, we were delighted to be asked by their CEO Geoff Leask to look for creative ways to burn his new three-year strategic plan into the minds of key stakeholders.

SOLUTION

An incredibly exciting project, we worked closely with Geoff to ensure the project would be creative, informative and memorable. We looked beyond traditional solutions like slide presentations, one-page plans and other traditional formats to create a set of unique cards that could be gifted to individuals both inside and outside the organisation. Short punchy cards that shared the main points of the plan.

For the design of the cards, we believed that the key stakeholders – school pupils, apprentices, volunteers, etc – should be placed front and centre. The very people who would benefit most from the successful communication of the plan.

We had great fun working on set-piece photography of each of the different folks involved, we combined them with eye-catching graphical backdrops and as a surprising twist – the backs of the cards made use of Young Enterprise Scotland’s own unique tartan. One final flourish was the beautiful envelope the playing cards were distributed in when given to others.

RESULT

A strategic plan with a real difference. We are absolutely delighted with the final results as were Young Enterprise Scotland.

“When you approach a design agency with a wish, you never know where you will land with the ideas generated and ultimately the effectiveness of the suggested proposal for your organisation. Working with the loft I had no fear and no doubt about the innovation, the communication, the deadlines being met and most important having something that worked for us and our audience.

At the end of the day it is what the public perception is of what the loft created THAT IS IMPORTANT – in a nutshell they love our Strategic Plan in a set of playing cards and we cannot thank them enough for having their ideas and following through to production – HIGHLY RECOMMENDED!”

Geoff Leask, CEO of Young Enterprise Scotland