‘ABM Intelligence, a new brand representing a fresh start’

Scottish Investigation software provider Altia Solutions merged with Covert Intelligence Systems provider ABM in 2016. As part of an effort to assist ABM – we were asked to create a new brand for the Nottingham-based company. After having completed the strategic work of the brand – the loft were asked to create a new identity that would bring ABM more in-line with the brand and visual identity of Altia. The Altia brand identity, which had been established over five years makes clear use of a series of data strands which merge with solid objects representing the company’s commitment to managing and providing tools with data. The loft team explored a range of shapes – complex, simple, symbolic to best communicate what the company does. A simple circle was chosen for its universal appeal, a blue shade was selected in-line with the company’s requests for an element of continuity over the previous brand. Finally a new typeface was introduced which would bring it more in-line with the Altia brand. Something that is being introduced right throughout the group. The new brand nicely gives ABM its own identity whilst being part of a larger family of companies

What The Client Said…

“The loft helped us to create a new brand after our merger in 2016. They went to great lengths to talk to everybody in the company, they were always responsive with changes and both the identity and cultural aspects of the new brand have been a great help to us in re-positioning the organisation and getting our message across. We very much enjoyed working with them, highly recommended.”

Paul Hardman, Business Relationship Manager of ABM Intelligence

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