The loft has tackled many projects since we were borne in 2012 but I must admit it was a rather special feeling last July to obtain our first labelling project for Speyside Whisky Distillery, BenRiach. BenRiach is ‘The Global Whisky Distillery Of The Year 2015’ and we were honoured to be given the opportunity to design ‘The BenRiach 10 Years Old Single Malt.’
‘The cornerstone of the range’ and ‘a significant milestone for The Elgin Distillery.’
This was a game-changing project for both ourselves and BenRiach.
BenRiach wanted a design that both encapsulated who they are as a company and also to trail-blaze a new design direction – knowing a thing or two about bold design directions, we delightfully accepted the challenge.
9 months on and this is the very special results.
A beautifully finished and innovative design with a gunmetal grey textured finish and an illustration of the famous Speyside distillery captured elegantly with gold foiling richly complimenting the white block text.
As some of you may know, we like to sketch and generate ideas here at the loft and this project was no different. We literally generated hundreds of sketches exploring many different directions. These were more experimental at the beginning before honing in on a finished concept for the good folks at BenRiach.
‘Bottled at 43% vol, the BenRiach 10 Years Old is Classic Speyside in character. The cask formula focuses on ex-bourbon and ex-sherry casks – the favoured types of wood used by BenRiach. This fresh, lively, fruit-laden single malt captures warm oak spices, green apple, dried apricots, peach and banana with subtle touches of aniseed, lemon zest and barley.’
Designers Eamon Cameron, Ruth Leitch and Jamie McLean all contributed to the design process as well as myself and we are absolutely delighted with the final results as are BenRiach…
“The BenRiach 10 Years Old is a key new launch for us as it marks a significant milestone – it is the first core range expression to be created predominantly from whiskies distilled at BenRiach since we took over in 2004. For this reason, we were looking for a striking new packaging design to reflect this important moment in the distillery’s history. We are delighted with the final result.”
Nicol Van Rijbroek, Marketing Manager, BenRiach Distillery
If you want to buy this special whisky you can purchase it in forthcoming weeks at The Good Spirit Co
We very much look forward to seeing the results of new expressions designed in collaboration with BenRiach in forthcoming months.