Briefest Blog Post Ever (For Me…)

Most of my blog posts tend to be about 800 words, take about an hour to write and probably 10 minutes to read. This time I thought I would be a little more succinct. I was chatting with a client last week and was trying to briefly explain what branding is and why it would be important for their business? A regular question.

“Think of exactly what you want your client to think about when they think of your company. Then work backwards from there.”

Best effort yet I guess. We help with the ‘working backwards from there’ bit.

Give us a bell if you’d like to find out more…


About the Author

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Benedetto Bordone
Creative Director of the loft.

Benedetto runs the creative design consultancy, the loft. Based in the centre of Glasgow, the loft creates emotionally engaging brand identities.

Benedetto began his design career aged 9, sketching cars in the loft bedroom of his parents house. Even then he realised some eternal truths. Alfa Romeos are infinitely cooler than Ferraris and always have been. Time has only hardened this opinion. Since then, he has been on a journey taking him from his hometown in Kilmarnock to Coventry, studying car design aged 17, three separate spells in Italy followed where he interned, worked & freelanced for distinguished design companies – BeeStudio, Alfa Romeo, Honda Advanced design & Stile Bertone.

Setting up his own business was a natural step for somebody as independently minded as Benedetto. The loft was set up in 2008 and offers a comprehensive branding and communication service to its clients. The company combines a deeply analytical approach into the clients culture and commercial targets before engaging in creative design work to build emotive brands.

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