Just a quick post here. I cannot think of anything more mundane to sell than mobile phone tariffs. Luckily Vodafone have used one of the oldest tricks in the book to great effect. Create a loveable character that cannot help but get you intrigued about what they’re selling. Vodafone’s ‘Freebees’ is a nice modern interpretation of character driven marketing. The kind that used to be used with great effect, such as the Tetley Tea Folk. Who as it happens are making a return. How many of us would remember Frosties the cereal without Tony the Tiger? Nice to see Vodafone adding a bit of entertainment which can at times be a very focused segment.
![freebees2](https://theloft.co/wp-content/uploads/2011/03/freebees2.jpg)
![freebees](https://theloft.co/wp-content/uploads/2011/03/freebees1.jpg)
![Tetley Frosties](https://theloft.co/wp-content/uploads/2011/03/Tetley-Frosties.jpg)
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Mar
Vodafone Freebees!!
Posted by benbordone / Comment
Just a quick post here. I cannot think of anything more mundane to sell than mobile phone tariffs. Luckily Vodafone have used one of the oldest tricks in the book to great effect. Create a loveable character that cannot help but get you intrigued about what they’re selling. Vodafone’s ‘Freebees’ is a nice modern interpretation of character driven marketing. The kind that used to be used with great effect, such as the Tetley Tea Folk. Who as it happens are making a return. How many of us would remember Frosties the cereal without Tony the Tiger? Nice to see Vodafone adding a bit of entertainment which can at times be a very focused segment.
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