More pings from the contact form, unexpected calls from new clients, offers of collaboration, bigger re-orders, greater recognition, fresh possibilities, new opportunities, big wins, small wins and best of all – quick wins… (A must for any great marketing strategy.)
Quick wins are good for the soul – they give little jolts of excitement, fresh doses of motivation and much needed vindication. They help to build crucial momentum for those big and lofty goals you’re chasing.
At the loft we get determined, sometime obsessive about the tiny wins – those little momentum shifters that get everything moving – one new customer, one more enquiry, one more phone call, one more view on social. We know those tiny wins compound over time and deliver real value.
Over many years, we’ve developed countless super lean action plans (these are our kinds of marketing strategy) – single pages of A4, presented like scrap-book pages, put together in an hour or two, presented in about 15 minutes, approved, put into action and delivering value for the client in a matter of days.
No days lost to unnecessary consultancy, no time lost on laborious presentations, no 22-point strategic plans and no Return-On-Investment that is so far into the future you lose interest.
What’s brilliant about the leaner approach is that it gives the client a quick win, some immediate value, a reason to get excited – something to build on. Brilliant for people that are time-poor (almost anybody scaling a company) and most of all – their success stimulates new and more exciting ideas giving everybody something to build on.
More weighty plans will always have a place but we’re big believers in keeping it light, being a bit more outcome-focussed and getting as much early momentum as possible.
“Go as far as you can, when you get there, you’ll see how to go farther…”
Brilliant for rapid growth with brand, marketing and creative services. If you have ideas in mind or would like to chat to us, give us a shout, we’d love to hear from you…
Benedetto is an enthusiastic creative and business person.
His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.
He is thrilled to manage a great team, work with brilliant clients and have a lot of fun mixing with so many great people in business.
The Lean Start-Up by Eric Ries >>>