We’re not just talking about secret handshakes here — having a sustainable relationship with a client solidifies the aspect of trust and results in many more seamless projects.
Here are some top tips to going the extra mile…
- Memory Game — Note any interesting points about the client that you can bring up in conversation, i.e. they have mentioned that they are hiring within the company, ask how the hiring process is going and show that you are genuinely interested in their business. Remember names; we will be interacting with many different clients so knowing exactly who you will be speaking to may seem like common sense, but it is something that can have a big effect on client conﬁdence in yourself and the team.
- Make An Appearance — Jump at the chance to meet the client face to face. The difference this makes to the relationship is big, clients will feel much more comfortable talking to you in the future after your ﬁrst encounter.
- Match Their Energy — Are they excited? Copy this behaviour, and then some; if a client is excited about a project, match their excitement, plus 1. This goes for if they are quieter too; don’t bounce around the room with excitement if the client is more introverted — match their tone of voice plus 1 in order to build trust and rapport.
- Our Business — Treat their business as your own; learn about the product/service beforehand and show a genuine interest in what they do. Not only will this bring your passion forward for the client to see, but it makes it easier to work on a project you have an interest in.
Remember that when it comes to relationships, it takes two to tango.
Now that we’re done scratching one another’s backs, we’re well on our way to working harmoniously with our clients. What a journey! Try to remember these little tips and your passion for graphic design will shine through in every project you star in.
It’s been a pleasure,
Reiss, Designer & Director of Client Happiness.