Category: SALES

19
Feb

BenRiach, Brand Innovation

BenRiach is a distillery set in the heart of Speyside. They’ve been producing premium quality single malt Scotch whisky since 1898. They were looking to transform their range to give the brand a much stronger appeal domestically and internationally. They were also looking for a stronger presence in specialist liquor stores, whisky bars and also within the lucrative airport duty-free market.

THE LOFT’s decision to radically re-design each expression, giving it a more contemporary feel helped to give BenRiach a much more premium edge to what they were doing and ultimately transform the entire perception of the brand in the minds of customers. We pushed the limits of what was possible creatively with each packaging design – this included with colours, inks, paper and printing techniques. THE LOFT worked closely with BenRiach for over 5 years, in that time, a full range of new expressions were produced whilst additional marketing support was provided to the organisation throughout.

Testimonials
“The BenRiach 10 years old is a key new launch for us as it marks a significant milestone – it is the first core range expression to be created predominantly from whiskies distilled at BenRiach since we took over in 2004. For this reason, we were looking for a striking new packaging design to reflect this important moment in the distillery’s history. We are delighted with the final result.”

Nicol Van Rijbroek, Marketing Manager of BenRiach Distillery

“For the BenRiach Cask Strength, the organisation was looking for something that was bold, imaginative and would take the brand and the range to the next level. We are delighted with the final outcome as well as the service provided by the loft.”

Louise Seaward, Global Innovation Manager, Brown Forman

Services Used
Marketing Support, Packaging Design & Graphic Design.

19
Feb

Springboard Marketing, Engaging Sales Staff

Springboard Marketing provides intelligent sales solutions for their clients using a range of services including telemarketing and CRM System Management. One of their biggest challenges was getting an accurate understanding of their client’s pipelines, principally because sales staff tended not to record lead data. THE LOFT’s idea to create a board-game infographic to encourage sales staff to follow a prescribed process and log their progress was greatly helpful in getting a stronger uptake and therefore more accurate sales data.

Testimonial
“The loft did an outstanding job in assisting us with a very complex piece of work. They created an exceptional solution that was both creative and beautifully finished. Great team, good fun and brilliant designers.”

Steven Sibbald, Managing Director of Springboard Marketing

Services Used
System design, graphic design & copywriting.

19
Feb

Petroleum Experts, Crafting Clarity

Intro
Petroleum Experts are an engineering-software company that helps organisations from around the world maximise oil and gas production. Their solutions, expertise and overall philosophy have been widely hailed as sector-transforming throughout the industry.

Their ‘Digital Oil Field’ solution had been incredibly well-received by engineers, who understood the intricacies of the software, but PETEX wanted to better communicate its value to a wider group of people – mainly but not exclusively – to the many different people involved in the buying process.

Solution
We were thrilled to be given the opportunity to work with PETEX, and over the best part of a year, worked to help the company achieve its goals. Together we…

Reframed What the Software Does For Each of the Individual Stakeholders 
Achieved by re-writing the basic product proposition/s.

 

Petex-Software-Advert-Hero-Image

Produced a Stunning Visual
One that intelligently captures what the software does in a way that can be universally understood by all.

 

Created Multiple Versions
For both desert and off-shore customers.

 

Repurposed the Visual
For a range of digital and print communication channels.

 

Went One Step Further
Generated ideas on how the visual could be taken forward and be even more effective for Petroleum Experts in communicating with their customers, suppliers and staff.

 

Considered the Wider Company Philosophy
Generated wider ideas for PETEX to showcase how they could communicate their company’s overall oil-field philosophy.

Results
Better Customer Understanding of the software and how it adds value. (Particularly with Oil & Gas Executives around the world.)
Quicker Decision Making
from all involved in the buying process.
Greater Internal Understanding of the software.
(Particularly with new employees of the company.)
Improved Perceived Value
in the marketplace.
Stronger Overall Presentation 
of the brand.
Outstanding Return on Investment.

Testimonial
“The team at the loft created an image that visually captured the remit we set — our business, our industry sector and a technology message — in a visually attractive way. Their team spent quality time with us to understand the spirit of what we wanted to be captured and then, through several iterations, came up with the final images which we are very satisfied with. These images are used in publications, product brochures and on our website”

James Woodrow, Petroleum Experts Limited

Services 
Marketing Audit/Strategy, Creative Direction, Graphic Design, Design For Print, Advertising and Copywriting.

Contact Us
If you’d like to find out more about our collaboration with Petroleum Experts or how we can help you craft a clearer visual solution, please don’t hesitate to Get in Touch.

18
Feb

Wave, ‘On-Brand’ Pitch Winners

Wave are an experiential marketing & sales agency, they regularly pitch to some of the biggest brand names in the world and were looking to make a stronger and more professional pitch with their decks. THE LOFT’s creation of a handful of carefully branded slides in each deck helped transform the client’s perception of WAVE, their credibility, the additional value they could bring to the process and their team’s capabilities. This work alongside other carefully executed design work by THE LOFT helped WAVE get various proposals over the line, add perceived value to their own processes while generating a real wow-factor in the process. The extra effort taken also showed a real respect to the brands they were presenting too.

Testimonial
“We’ve worked with THE LOFT for a number of years now and in that time they’ve helped us win several pieces of new business with some of the biggest and most recognisable brands in the world. They always gets it straight away, have a great sensitivity to brands and can mould powerpoint pitch decks in ways we’ve never seen before. Finally, we are always working towards incredibly tight deadlines at Wave and our overnight shifts complete with last-minute amends have become legendary. An integral part of our pitch team.”

Linda Gallagher, Managing Director at Wave Agency

18
Feb

Altia-ABM, A More Harmonious Merger

Long-term client and software company Altia Solutions was merging with Nottingham-based covert system provider ABM Intelligence. They wanted to create a more seamless integration of both companies, their cultures and most importantly the people involved. They also wanted to create a framework which could be used by both brands going forward.

THE LOFT’s delivery of Individual/Group Vision, Mission & Value exercises for Altia Solutions and ABM Intelligence played a significant role in creating a more harmonious merger of both organisations. The exercises, with all members of both teams being interviewed, had a tremendous impact on morale while various ideas/lessons were taken forward and eventually formed company policy. The project was also tremendously helpful in strengthening the various brand positions of both organisations with various extracts from the exercises being used as part of a several successful tender submissions including to a foreign government.

Testimonial
“The loft helped us to create a new brand after our merger in 2016. They went to great lengths to talk to everybody in the company, they were always responsive to changes and both the identity and cultural aspects of the new brand have been a great help to us in re-positioning the organisation and getting our messages across. We very much enjoyed working with them, highly recommended.”

Paul Hardman, Group Client Manager for Altia-ABM

 

“THE LOFT was an integral part of the Altia story, we worked together for many years and they were instrumental in creating our global brand. They contributed to countless projects, worked across the entire organisation and provided real support throughout our business journey as a growing company.

They were a tremendous help, particularly in the earlier years, when our company’s growth was at its most rapid and things were changing every day. They supported then, as they always have done, by contributing to the company’s strategies with great energy, insight and creativity. Always grounded in the commercial realities of what we were doing and always with the bigger picture in mind.

Good fun too, highly recommended.”

Ian Watson, CEO of Altia-ABM

18
Feb

Young Enterprise Scotland, Memorable Strategic Plan

Young Enterprise Scotland is a charitable organisation that inspires young people to learn and succeed through enterprise. We were asked to bring their ‘three-year strategic plan’ to life, to create something completely different to the standard corporate plan, something that could appeal to all of the different stakeholders of the organisation.

THE LOFT’s decision to create a pack of post-cards featuring each of the different stakeholders positively affected by the new Strategic Plan was a real hit with all involved. The revised format helped Young Enterprise Scotland get buy-in for many of the initiatives they were proposing plus the creative process itself was enjoyed by all.

Testimonial
“When you approach an agency with a wish, you never know where you will land with the ideas generated and ultimately the effectiveness of the suggested proposal for your organisation. Working with the loft I had no fear and no doubt about the innovation, the communication, the deadlines being met and most important having something that worked for us and our audience.

At the end of the day it is what the public perception is of what the loft created THAT IS IMPORTANT – in a nutshell they love our Strategic Plan in a set of playing cards and we cannot thank them enough for having their ideas and following them through to production – HIGHLY RECOMMENDED!”

Geoff Leask, CEO of Young Enterprise Scotland

18
Feb

Percepta, Client Service Reminders

Percepta is a US-based customer experience company operating worldwide, they work mainly in the automotive sector providing a whole host of customer-centric services. They were incredibly proud of an incredible track record of success but felt that too many of their existing clients knew too little about the additional things they could do to help.

THE LOFT’s decision to create a comprehensive digital case-study library was instrumental in increasing sales for Percepta, providing a rich track-record of experience and expertise to new clients but even more crucially making existing clients aware of additional services Percepta could provide. The well-written and excellently presented collection of case-studies, which were well categorised and easy to find, had a transformative effect on Percepta’s overall digital presence.

Testimonial
“We worked very closely with THE LOFT for many years and they brought so much value to our global organisation in many different ways. Everything from overhauling our digital presence to supporting what we do with large automotive OEMs, even working very closely with myself to re-think how we present our own company’s position, philosophy and expertise. They’re always brimming with energy, ideas and a service-oriented approach to what they’re doing. We became so close, at one point, they even moved in. Very enjoyable to work with and I wouldn’t hesitate to recommend them to others.”

Alan Meldrum, Percepta Global Vice President of Marketing, Sales and Client Services

18
Feb

Altia, Empowering Managers

Altia Solutions are an international software company which help investigators save time, increase productivity and improve the accuracy of their investigations. The organisation ran frequent sales campaigns and were always looking for an edge, particularly with a complex buying process involving multiple decision-makers. Alongside Altia, we decided to give project managers and departmental heads tangible documents with information (such as no of hours saved, additional documents processed etc,) to justify the purchase of additional licenses for departments, this proved to be one of the most effective actions carried out over many campaigns.

THE LOFT designed and carried out a wide range of campaigns over several years for Altia, they included campaigns showcasing benefits, seasonal campaigns, various promotions, campaigns educating users on new features and several others including some fun ones too.

Testimonial
“THE LOFT was an integral part of the Altia story, we worked together for many years and they were instrumental in creating our global brand. They contributed to countless projects, worked across the entire organisation and provided real support throughout our business journey as a growing company.

They were a tremendous help, particularly in the earlier years, when our company’s growth was at its most rapid and things were changing every day. They supported then, as they always have done, by contributing to the company’s strategies with great energy, insight and creativity. Always grounded in the commercial realities of what we were doing and always with the bigger picture in mind.

Good fun too, highly recommended.”

Ian Watson, Co-Founder of Altia Solutions

18
Feb

Consilium, All-Encompassing Brand Theme

Consilium Chartered Accountants were rapidly growing accountancy firm with considerable experience in client-focussed service, they were looking to build a strong and memorable digital presence and website which reflected what they do and set them apart from other accountancy firms. The creation of the message ‘Getting to know the people behind the numbers’ by THE LOFT was tremendously effective for the elegance of the words, it’s accuracy in the type of service Consilium offered, but most importantly as it provided a framework for all subsequent communications for the organisation over several years, particularly with the company website.

Testimonial
“The loft designed and built a tremendous website for Consilium which very nicely summarises who we are and what we are about. It was a fun process, the site works exceptionally well and we have received many compliments on its look and feel. We wouldn’t hesitate to recommend the loft to others.”

John Blair, Corporate Finance Partner for Consilium Chartered Accountants

18
Feb

Ford Vignale, A Different Take on ‘Premium’

Ford Motor Company were looking for new and creative ways to build their new premium brand Vignale. They wanted to do ‘premium’ in a different way and in particular to get away from traditional ‘big-spend’ traditional media advertising. THE LOFT (and partner Percepta’s) principal idea was to integrate each of the different parts of the customer-experience process to create a high-quality and bespoke brand experience would differentiate Vignale against other premium brands in the automotive world who used a much more traditional siloed approach.

This approach was presented to Ford Motor Company Europe alongside a sample brand-experience. Various campaign ideas from this presentation were taken-on and adopted by Ford.