Category: RETENTION

18
Feb

Altia-ABM, A More Harmonious Merger

Long-term client and software company Altia Solutions was merging with Nottingham-based covert system provider ABM Intelligence. They wanted to create a more seamless integration of both companies, their cultures and most importantly the people involved. They also wanted to create a framework which could be used by both brands going forward.

THE LOFT’s delivery of Individual/Group Vision, Mission & Value exercises for Altia Solutions and ABM Intelligence played a significant role in creating a more harmonious merger of both organisations. The exercises, with all members of both teams being interviewed, had a tremendous impact on morale while various ideas/lessons were taken forward and eventually formed company policy. The project was also tremendously helpful in strengthening the various brand positions of both organisations with various extracts from the exercises being used as part of a several successful tender submissions including to a foreign government.

Testimonial
“The loft helped us to create a new brand after our merger in 2016. They went to great lengths to talk to everybody in the company, they were always responsive to changes and both the identity and cultural aspects of the new brand have been a great help to us in re-positioning the organisation and getting our messages across. We very much enjoyed working with them, highly recommended.”

Paul Hardman, Group Client Manager for Altia-ABM

 

“THE LOFT was an integral part of the Altia story, we worked together for many years and they were instrumental in creating our global brand. They contributed to countless projects, worked across the entire organisation and provided real support throughout our business journey as a growing company.

They were a tremendous help, particularly in the earlier years, when our company’s growth was at its most rapid and things were changing every day. They supported then, as they always have done, by contributing to the company’s strategies with great energy, insight and creativity. Always grounded in the commercial realities of what we were doing and always with the bigger picture in mind.

Good fun too, highly recommended.”

Ian Watson, CEO of Altia-ABM

18
Feb

Percepta, Client Service Reminders

Percepta is a US-based customer experience company operating worldwide, they work mainly in the automotive sector providing a whole host of customer-centric services. They were incredibly proud of an incredible track record of success but felt that too many of their existing clients knew too little about the additional things they could do to help.

THE LOFT’s decision to create a comprehensive digital case-study library was instrumental in increasing sales for Percepta, providing a rich track-record of experience and expertise to new clients but even more crucially making existing clients aware of additional services Percepta could provide. The well-written and excellently presented collection of case-studies, which were well categorised and easy to find, had a transformative effect on Percepta’s overall digital presence.

Testimonial
“We worked very closely with THE LOFT for many years and they brought so much value to our global organisation in many different ways. Everything from overhauling our digital presence to supporting what we do with large automotive OEMs, even working very closely with myself to re-think how we present our own company’s position, philosophy and expertise. They’re always brimming with energy, ideas and a service-oriented approach to what they’re doing. We became so close, at one point, they even moved in. Very enjoyable to work with and I wouldn’t hesitate to recommend them to others.”

Alan Meldrum, Percepta Global Vice President of Marketing, Sales and Client Services

18
Feb

Altia, Empowering Managers

Altia Solutions are an international software company which help investigators save time, increase productivity and improve the accuracy of their investigations. The organisation ran frequent sales campaigns and were always looking for an edge, particularly with a complex buying process involving multiple decision-makers. Alongside Altia, we decided to give project managers and departmental heads tangible documents with information (such as no of hours saved, additional documents processed etc,) to justify the purchase of additional licenses for departments, this proved to be one of the most effective actions carried out over many campaigns.

THE LOFT designed and carried out a wide range of campaigns over several years for Altia, they included campaigns showcasing benefits, seasonal campaigns, various promotions, campaigns educating users on new features and several others including some fun ones too.

Testimonial
“THE LOFT was an integral part of the Altia story, we worked together for many years and they were instrumental in creating our global brand. They contributed to countless projects, worked across the entire organisation and provided real support throughout our business journey as a growing company.

They were a tremendous help, particularly in the earlier years, when our company’s growth was at its most rapid and things were changing every day. They supported then, as they always have done, by contributing to the company’s strategies with great energy, insight and creativity. Always grounded in the commercial realities of what we were doing and always with the bigger picture in mind.

Good fun too, highly recommended.”

Ian Watson, Co-Founder of Altia Solutions

18
Feb

Ford Vignale, A Different Take on ‘Premium’

Ford Motor Company were looking for new and creative ways to build their new premium brand Vignale. They wanted to do ‘premium’ in a different way and in particular to get away from traditional ‘big-spend’ traditional media advertising. THE LOFT (and partner Percepta’s) principal idea was to integrate each of the different parts of the customer-experience process to create a high-quality and bespoke brand experience would differentiate Vignale against other premium brands in the automotive world who used a much more traditional siloed approach.

This approach was presented to Ford Motor Company Europe alongside a sample brand-experience. Various campaign ideas from this presentation were taken-on and adopted by Ford.

18
Feb

Altia, Earning Client Loyalty

Altia are an international software company which helps investigators deliver more efficient investigation work, they were looking for ways to increase license sales of their software packages. As the long-standing creative partner of Altia, we decided to try something different, instead of using promotional campaigns to close more sales, we decided to explore building good will with the existing customer/user base.

We worked closely with Altia’s technical team to create a series of email campaigns introducing their users to a new software feature each week. We had found that most users were only using a limited number of features of the software. The emails had no sale language, promotions or Calls-To-Action. As it turned out, selflessly providing information to help users proved to be tremendously effective in buying good will with the existing client-base. Feedback was incredibly positive which was reflected in significantly increased license-renewals over the following 12 months. The campaign was repeated over a number of years.

Testimonial
“Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions