Category: REACH

18
Feb

Network Rail, Creating a Viral Sensation

As part of a special promotion, Network Rail had decided to produce a midnight viewing of Gremlins at Glasgow Central Station. They were looking for some highly creative ideas to promote the event both physically and digitally. THE LOFT’s creation of a highly dramatic visual of a Gremlin popping out of the clock at Glasgow Central Station gave the entire campaign a tremendously viral impact with lots of love, appreciation and laughter shared on social media. The event was a sell-out many times over.

Testimonial
“The creativity of the loft has been first class. We were blown away by the work they produced for us, and their friendly approach and customer service made them a pleasure to work with. Suffice to say we are looking forward to working with them again on future projects.”

Nicholas Prag, Customer Relationship Executive for Network Rail

18
Feb

GYP, Attracting a New Audience

Glasgow Young Professionals is the city’s premier networking group for early-stage professionals. The organisation had enjoyed great success over many years and the organisation wanted to redouble its successes, look to the future and attract new people into the organisation.

THE LOFT created and delivered a specialist ‘Seminar Series,’ featuring some of Scotland’s top business leaders. This played a tremendous part in helping to attract new people to the organisation as well as bringing previous members back to the fold. The events were all tremendously well attended with lots of noise being generated pre/post-event on social media. Some of the pre-event communications were of the highest visual quality.

18
Feb

Altia, Empowering Managers

Altia Solutions are an international software company which help investigators save time, increase productivity and improve the accuracy of their investigations. The organisation ran frequent sales campaigns and were always looking for an edge, particularly with a complex buying process involving multiple decision-makers. Alongside Altia, we decided to give project managers and departmental heads tangible documents with information (such as no of hours saved, additional documents processed etc,) to justify the purchase of additional licenses for departments, this proved to be one of the most effective actions carried out over many campaigns.

THE LOFT designed and carried out a wide range of campaigns over several years for Altia, they included campaigns showcasing benefits, seasonal campaigns, various promotions, campaigns educating users on new features and several others including some fun ones too.

Testimonial
“THE LOFT was an integral part of the Altia story, we worked together for many years and they were instrumental in creating our global brand. They contributed to countless projects, worked across the entire organisation and provided real support throughout our business journey as a growing company.

They were a tremendous help, particularly in the earlier years, when our company’s growth was at its most rapid and things were changing every day. They supported then, as they always have done, by contributing to the company’s strategies with great energy, insight and creativity. Always grounded in the commercial realities of what we were doing and always with the bigger picture in mind.

Good fun too, highly recommended.”

Ian Watson, Co-Founder of Altia Solutions