BenRiach, Brand Innovation

BenRiach is a distillery set in the heart of Speyside. They’ve been producing premium quality single malt Scotch whisky since 1898. They were looking to transform their range to give the brand a much stronger appeal domestically and internationally. They were also looking for a stronger presence in specialist liquor stores, whisky bars and also within the lucrative airport duty-free market.

THE LOFT’s decision to radically re-design each expression, giving it a more contemporary feel helped to give BenRiach a much more premium edge to what they were doing and ultimately transform the entire perception of the brand in the minds of customers. We pushed the limits of what was possible creatively with each packaging design – this included with colours, inks, paper and printing techniques. THE LOFT worked closely with BenRiach for over 5 years, in that time, a full range of new expressions were produced whilst additional marketing support was provided to the organisation throughout.

“The BenRiach 10 years old is a key new launch for us as it marks a significant milestone – it is the first core range expression to be created predominantly from whiskies distilled at BenRiach since we took over in 2004. For this reason, we were looking for a striking new packaging design to reflect this important moment in the distillery’s history. We are delighted with the final result.”

Nicol Van Rijbroek, Marketing Manager of BenRiach Distillery

“For the BenRiach Cask Strength, the organisation was looking for something that was bold, imaginative and would take the brand and the range to the next level. We are delighted with the final outcome as well as the service provided by the loft.”

Louise Seaward, Global Innovation Manager, Brown Forman

Services Used
Marketing Support, Packaging Design & Graphic Design.


Wave, ‘On-Brand’ Pitch Winners

Wave are an experiential marketing & sales agency, they regularly pitch to some of the biggest brand names in the world and were looking to make a stronger and more professional pitch with their decks. THE LOFT’s creation of a handful of carefully branded slides in each deck helped transform the client’s perception of WAVE, their credibility, the additional value they could bring to the process and their team’s capabilities. This work alongside other carefully executed design work by THE LOFT helped WAVE get various proposals over the line, add perceived value to their own processes while generating a real wow-factor in the process. The extra effort taken also showed a real respect to the brands they were presenting too.

“We’ve worked with THE LOFT for a number of years now and in that time they’ve helped us win several pieces of new business with some of the biggest and most recognisable brands in the world. They always gets it straight away, have a great sensitivity to brands and can mould powerpoint pitch decks in ways we’ve never seen before. Finally, we are always working towards incredibly tight deadlines at Wave and our overnight shifts complete with last-minute amends have become legendary. An integral part of our pitch team.”

Linda Gallagher, Managing Director at Wave Agency


Drink Baotic Packaging Design

The packaging design and brand story created for Drink Baotic played an instrumental part in the company’s scale-up success. The obvious wow-factor of the creative work has helped the products win new customers on the shelves of the supermarkets and health stores where they are sold, they have played a tremendous part of the brand’s appeal (particularly online,) the intelligent design of the packaging solutions have greatly helped customers understand the wider health benefits of the prebiotic drinks while the visual solutions created have been used extensively in other parts of the brand presentation.

Wow-Factor, Brand-Builder, Improved Understanding of Product/Service, Increased Sale Conversions & Scalable Solution.

Contact Us
If you’d like to find out more about our collaboration with Drink Baotic or how we can help you accelerate your own growth journey, please don’t hesitate to Get in Touch.


Check out the full Drink Baotic Case-Study >>>>>



Aqualisa, Quick-Response Team

Aqualisa are one of the world’s leading manufacturers of high-quality showers. The company had received private-equity funding and was growing rapidly, they were looking for a better way to manage their creative resources during an ambitious schedule of new product launches and overall brand and marketing upgrades. The decision to use THE LOFT as an overspill creative team, an organisation that was also growing quickly, was instrumental in dealing with the rapid delivery of many different creative projects to high brand standards, managing company cashflow and allowing the organisation to reach its ambitious goals.

Over a period of 2-3 years, THE LOFT provided extensive support including several product packaging designs for new models, brochure designs/campaign support for their B2B work, identity designs, art-directed product photography, pitch deck support, web-support, POS & Trade-show material designs, etc. Many of the projects were carried out against the back of tight deadlines while several of the solutions produced within THE LOFT studio were adopted by Aqualisa’s own creative team.

“Aqualisa has been working with the loft for several years now on a huge range of projects – everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa


Altia, Cornerstone Branding

Altia Solutions are an international software company which help investigators save time, increase productivity and improve the accuracy of their investigations. The company was growing quickly and were looking for new ideas for their overall brand, marketing and presentation of their products.

THE LOFT’s decision to create distinctive and visually informative sub-brands for Altia’s 4 main products massively helped the organisation, firstly, with the presentation of the brand but more significantly as a cornerstone for many of the organisation’s communications over the next 2-3 years. They were the focal point of all customer-facing communications, several sales campaigns, national and international tradeshow stands, sales brochure, the company app and more. With the company regularly opening in new territories, just having them helped greatly in delivering quick outputs and maintaining brand standards.

“In developing the product branding, the loft talked with all the staff and came up with individual product brand designs that reflect the differing properties of the software yet are linked in their overall theme. We are very pleased with the result and proudly include them on all information sent out of the company.”

Ian Watson, Managing Director of Altia Solutions