The Serious and Organised Crime Exchange (SOCEX) is a forum designed to connect law-enforcement professionals during a period of great change for the community. The loft had helped to create the initial brand and we were delighted to be given the opportunity to work with the organisers for the 3rd year in a row for the design of the 2017 brochure.
We were asked to be bold in bringing the main theme of the conference to life – harm and impact on communities – whilst building on the SOCEX visual style which was established in previous years.
The loft team made widespread use of a hooded figure throughout the brochure to reflect the effect crime has on communities. The front cover received careful attention with the figure overlooking a council estate against a backdrop including images reflecting other conference themes. The menacing hooded figure was particularly helpful to the event organisers as it avoided the risk of stereotyping race or gender.
Previous brochures made use of a network to connect the different people in the booklet and this was carried on throughout. However, in the 2017 brochure, it was complimented with vivid page backdrops – each of which brought the different themes to life.
The brochure was incredibly well-received by both the client and also the delegates of the conference. The loft has continued to work with the organisers of SOCEX since, having just completed the design of the 2019 brochure, its 7th in the series.
“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”
Martin Jack, Managing Director of Think Different Events and Co-Founder of SOCEX