Category: BROCHURE DESIGN

25
Jul

AQUALISA CONTRACTS BROCHURE

BRIEF

Aqualisa are one of the world’s leading manufacturers of high-quality showers. Founded in 1976 and based in Kent, the company was growing rapidly. They were looking to increase their ‘B2B’ revenue and were planning to sell directly to home-builders. They required a brochure which would showcase the style of their products, the quality of showering experience and the ‘ease of installation’ for contractors too.

SOLUTION

We wanted the brochure to showcase the quality of Aqualisa’s stunning shower range. We selected a variety of beautiful images from the Aqualisa photographic library including dramatic images of people using the showers, the units in a wet environment and stunning detail shots. Finally, clear graphics were used to demonstrate the ‘easy-assembly’ and ‘superior environmental performance’ of Aqualisa products. Incredibly important for home-builders.

RESULT

“Aqualisa has been working with the loft for several years now on a huge range of projects — everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”

Simon Cornelius, Senior Product Manager of Aqualisa

25
Jul

ALTIA SOLUTIONS PRODUCT BROCHURE

BRIEF

Altia Solutions are a rapidly growing software company based in Scotland. They serve a number of organisations both nationally and internationally, to help investigators achieve greater efficiency, productivity and accuracy with their investigations. The company was looking for a new professionally designed, informative and ‘on-brand’ product brochure. A document that would help with the sales process and improve the quality of presentation of both the company and its products.

SOLUTION

We showcased each of the products on individual spreads and used a series of words – like an elevator pitch – to introduce them. We broke down the sub-brand identities to demonstrate what each element of the product does and included user benefits and key testimonials too. We were asked to show that Altia have a solution for all investigator requirements so we used the front cover and positioned each of the various identities in a large circle with the Altia brand at the centre and the words ‘When The Results Matter’ underneath. With a special spot UV front cover finish, for a super high-quality look and feel, this carefully crafted brochure has an exceptional finish.

RESULT

We’re very proud of the final results as were Altia.

“Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”

Paul Miller, Sales Manager of Altia Solutions

14
Jun

SOCEX 2017

BRIEF

SOCEX (The Serious & Organised Crime Exchange) is a national forum connecting the law-enforcement community and giving them an opportunity to discuss the issues of the day. The loft had produced all brand communications since the event was launched and we were given the opportunity to produce the 2017 brochure & event marketing. We were asked to be bold in bringing the conference theme to life ‘harm and impact on communities,’ while building on the existing SOCEX identity.

SOLUTION

We wanted to ensure that the main theme was brought to life in the most dramatic way possible. We made wide use of a faceless ‘hooded figure’ (particularly helpful to avoid the risk of stereotyping race or gender.) Vivid images were selected and modified to create dramatic page backdrops and the traditional SOCEX network graphic was updated to symbolise the connecting of the law-enforcement community.

RESULT

The brochure was incredibly well-received by the client and the delegates of the conference.

“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”

Martin Jack, Managing Director of Think Different Events and Co-Founder of SOCEX

04
Apr

SCOTTISH LEATHER GROUP

BRIEF

Scottish Leather Group produce high-quality and ethically-sourced leather with facilities throughout Scotland. The organisation’s made efforts to improve the sustainability of their facilities and practices. This has resulted in one of the world’s lowest carbon footprints for leather production. We were delighted to be given the opportunity to showcase these achievements in their 2016 Sustainability Report. We were asked to create a document representing a clear step forward in terms of impactful communications.

SOLUTION

A joint decision was made to significantly feature storytelling infographics and art-directed photography for the project. For the infographics, these were captured with beautiful, simple and easy-to-understand visuals showcasing information such as a reduction of CO2 from 10kg/m2 to 2 kg/m2, etc. We wanted to give a more personal approach to the report so produced several evocative pictures of the factory with a real focus on the stories of long-standing production staff, some who’d been with the company more than 40 years.

RESULT

The project was a huge success with many aspects of the report being used throughout the year as part of SLG’s general marketing.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director of Scottish Leather Group Limited

05
May

SOCEX 2016

BRIEF

The Serious and Organised Crime Exchange (SOCEX) was in its second year and as the creators of the original brand, the loft team were delighted to be given the opportunity to create the conference brochure for the 2016 event. After the success of the first year, the organisers of the conference requested a document which would reflect greater steps taken to professionalise the event.

SOLUTION

The loft team built on the visual themes and successes of the 2015 brochure. The colours were updated to a bold dark grey complimented with a vibrant magenta. The network theme of the brand was carried throughout the different pages of the brochure. Finally, a special UV spot-finish of the logo was created for the front cover to give it a higher-quality finish and present the conference with greater professionalism and flair.

RESULT

The brochure was widely praised by both the client and also the delegates of the conference. It was considered to be a step forward from the design of the previous years’ brochure.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the 2016 events and I have no hesitation in recommending the loft to deliver innovative and interesting designs.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors and Founding Partners of SOCEX

14
Apr

SOCEX

BRIEF

SOCEX (The Serious & Organised Crime Exchange) is a new national forum created to connect the law-enforcement community. Co-founded by our client ‘Altia Solutions’ and ‘Think Different Events,’ the first conference historically had three tiers of policing agency – local, regional and national – invited. We were delighted to be given the opportunity to create all the branding and communications for this new event.

SOLUTION

We wanted to emphasise the historic bringing together of three strands of law enforcement ‘into-alignment’ for the inaugural conference. We designed three circular network graphics of different sizes and combined them with an ‘X’ for ‘Exchange’ to form the main identity. ‘Exchange’ was chosen over ‘conference’ as a more accurate description of the type of event being hosted. The network graphic would become the main creative theme for all of the event communications. Co-Founders, Altia were also hosting the prestigious Keith Hughes Awards and a secondary identity was created for this.

RESULT

The conference was a huge success. The loft created all marketing communications for SOCEX over the next five years.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the 2016 events and I have no hesitation in recommending the loft to deliver innovative and interesting designs.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors and Founding Partners of SOCEX 

14
Apr

KETO PUMPS

BRIEF

Keto Pumps are a rapidly growing hydraulic pumps company based in Australia. They are owned by private equity fund, Clyde Blowers Capital. We were asked to design a brochure for them in light of their recent takeover of South African company – ‘Pump Technology Services.’

SOLUTION

We worked very closely with the Clyde Blowers internal marketing department to design the brochure, building on the excellent work started in-house and taking the core elements of the company’s competitive advantage — speed, responsiveness and customer intimacy into the design of the final solution.

RESULT

The results are a brochure that vividly highlights the company’s key competitive advantages and is now in circulation worldwide.

“The loft are really good. They are quick, easy to work with and do great work.”

Robin Tait, Marketing Director of Keto Pumps, a portfolio company of Clyde Blowers Capital