Category: BROCHURE DESIGN
The Serious and Organised Crime Exchange (SOCEX) is a forum aimed at connecting the law-enforcement community, giving them an opportunity to meet and discuss the most important issues of the day. The loft had helped to create the initial brand and we were delighted to be given the opportunity to work with the organisers for the 3rd year in a row for the design of the 2017 brochure.
We were asked to be bold in bringing the main theme of the conference to life – harm and impact on communities – whilst building on the SOCEX visual identity.
Previous brochures had made use of a network graphic to connect the different people in the brochure and this was carried on for 2017, we complimented this with vivid page backdrops – each bringing different conference themes to life.
We made widespread use of a hooded figure to symbolise the effect crime has on communities which was particularly helpful to the event organisers as it avoided the risk of stereotyping race or gender.
The brochure was incredibly well-received by both the client and also the delegates of the conference. The loft has continued to work with the organisers of SOCEX since, having completed the design of the 2019 brochure earlier this year, its seventh in the series.
“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”
Martin Jack, Managing Director of Think Different Events and Co-Founder of SOCEX
Scottish Leather Group is a UK-based leather manufacturer who have made significant investments over many years to improve the sustainability of their organisation, plants and practices. A results of this is that they have one of the lowest carbon footprints for leather manufacturing in the EU.
We were delighted to be given the opportunity to produce their 2016 Sustainability Report with the organisation looking to highlight some of the exceptional outcomes they had achieved. The new brochure would represent a big step forward for the company and we were asked that it include infographics and art-directed photography.
Some of the numbers were impressive – a reduction of CO2 from 10 to 2 kg/m2 over a 12-year period, 11.5 tonnes of waste recovered and the celebration of various staff members being with the company for over 40 years – sustainability indeed. The loft team concentrated on creating images, graphics and text that would creatively bring this to life in the most effective way possible.
Beautiful infographics and photographs were produced, and we worked closely with the entire team at Scottish Leather Group to include interviews of various staff members giving a more personal approach to the final report.
The project was a huge success. In addition to the printed report, there was a digital version and many of the features were shared on social media as mini campaigns too.
“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”
James Lang, Group Marketing Director – Scottish Leather Group Limited
The Serious & Organised Crime Exchange (SOCEX) is a national forum which brings together the most influential people in UK law enforcement to discuss relevant issues for the community. The first conference had three tiers of agency invited – local, regional and national.
We were delighted to be given the opportunity to create the brand and communications for this new initiative, which was co-founded by Altia Solutions (now Altia-ABM.)
We wanted to capture the bringing together of three strands of law enforcement ‘into-alignment’ so we designed three different network graphics and combined them with an ‘X’ for ‘Exchange’ to form the main identity. ‘Into-alignment’ would become the main creative theme for the project, identity as well as the brochure and other communications.
‘Exchange’ was chosen over ‘Conference’ as a more accurate description of the type of event being held. Chief Sponsors and Co-Founders, Altia Solutions would also be hosting the prestigious Keith Hughes Awards, and a secondary identity was created for this.
The conference was a huge success and continues to run now as a greatly expanded and international forum. Indeed, the loft continues to support and has recently completed the design of the 2019 brochure, its seventh in the series.
“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the 2016 events and I have no hesitation in recommending the loft to deliver innovative and interesting designs.”
Ian Watson, CEO of Altia Solutions (now Altia-ABM,) Chief Sponsors and Founding Partners of SOCEX