Category: BROCHURE DESIGN

14
Jun

SOCEX 2017

BRIEF

The Serious and Organised Crime Exchange (SOCEX) is a forum designed to connect law-enforcement professionals during a period of great change for the community. The loft had helped to create the initial brand and we were delighted to be given the opportunity to work with the organisers for the 3rd year in a row for the design of the 2017 brochure.

We were asked to be bold in bringing the main theme of the conference to life – harm and impact on communities – whilst building on the SOCEX visual style which was established in previous years.

SOLUTION

The loft team made widespread use of a hooded figure throughout the brochure to reflect the effect crime has on communities. The front cover received careful attention with the figure overlooking a council estate against a backdrop including images reflecting other conference themes. The menacing hooded figure was particularly helpful to the event organisers as it avoided the risk of stereotyping race or gender.

Previous brochures made use of a network to connect the different people in the booklet and this was carried on throughout. However, in the 2017 brochure, it was complimented with vivid page backdrops – each of which brought the different themes to life.

RESULT

The brochure was incredibly well-received by both the client and also the delegates of the conference. The loft has continued to work with the organisers of SOCEX since, having just completed the design of the 2019 brochure, its 7th in the series.

“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”

Martin Jack, Managing Director of Think Different Events and Co-Founder of SOCEX

04
Apr

SCOTTISH LEATHER GROUP

BRIEF

Scottish Leather Group is a UK-based leather manufacturer who have made significant investments over many years to improve the sustainability of their organisation, plants and practices. This has allowed them to have one of the lowest carbon footprints for leather manufacturing in the EU.

We were delighted to be asked to produce their 2016 Sustainability Report with the organisation looking to highlight some of the exceptional outcomes they had achieved. The new brochure would represent a big step forward for the company and we were asked that it include infographics and art-directed photography.

 

SOLUTION

The numbers were impressive – a reduction of CO2 from 10 to 2 kg/m2 over a 12 year period, 11.5 tonnes of waste recovered and the celebration of various staff members being with the company for over 41 years – sustainability indeed. The loft team concentrated on creating images, text and graphics that would creatively bring this information to life in the most effective way possible.

Beautiful Infographics and photographs were created and we worked closely with the entire team at Scottish Leather Group to include interviews of various staff members giving a more personal approach to the final report.

 

RESULT

The project was a huge success. In addition to the printed report, there was a digital version and many of the features were shared on social media as mini-campaigns too. The loft continued its work with Scottish Leather Group for the design of the 2017 and 2018 Sustainability Reports.

“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”

James Lang, Group Marketing Director – Scottish Leather Group Limited

14
Apr

SOCEX

BRIEF

The Serious & Organised Crime Exchange (SOCEX) is a forum for the most influential people in law enforcement to get together to discuss the issues of the day. The first conference had three tiers of agency invited – local, regional and national.

As a long term supplier of Altia Solutions (now Altia-ABM,) one of the conference’s co-founders, we were delighted to be given the opportunity to create the new SOCEX brand and communications.

 

SOLUTION

We had to create an entirely new brand which included a name, identity and creative theme.

We wanted to capture the essence of bringing three strands of law enforcement together and explored different ideas. One of the most interesting was the bringing of people ‘into-alignment’ which would become the main creative theme, we aligned three different networks with an ‘X’ for ‘Exchange’ to show this.

‘Exchange’ was chosen over ‘Conference’ as a more natural description of the type of event being held. Altia Solutions would also be hosting the prestigious Keith Hughes Awards, and a secondary identity was created for this too.

 

RESULT

The conference was a huge success and continues to run, now as a greatly expanded and international forum. Indeed, the loft continues to support and has recently completed the design of the 2019 brochure, its seventh in the series.

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the 2016 events and I have no hesitation in recommending the loft to deliver innovative and interesting designs.”

Ian Watson, Managing Director of Altia Solutions, Chief Sponsors of SOCEX 2015