Category: BROCHURE DESIGN
Aqualisa is one of the world’s leading manufacturers of premium showers. Founded in 1976 and based in Kent, the company has been growing rapidly in a number of ways. One of their main successes were with ‘business-to-consumer’ consumers who loved the Aqualisa style, quality and ‘ease-of-installation.’
However they were looking to increase their ‘Business To Business’ revenue and were planning to sell directly to home-builders. They required a brochure which would showcase the style of their products and the quality of the showering experience to end users whilst getting across the practical benefits of their products for contractors too.
We carefully selected a range of beautiful images of the showers to showcase the style and quality of Aqualisa for end users. These included dramatic images of people using the showers, the showers themselves in a wet environment and stunning detail shots. Finally, clear graphics were used to demonstrate the ‘easy-assembly’ and ‘superior environmental performance’ of Aqualisa products. These were incredibly important considerations for home-builders.
The final brochure was a huge success.
“Aqualisa has been working with the loft for several years now on a huge range of projects — everything from packaging concepts to brochure designs, sales-decks, photography and other marketing communications. The team provides creative solutions, sometimes to extremely tight deadlines, which has helped our company to drive forward with its own commercial objectives, essentially they are an extended part of our team. Highly recommended.”
Simon Cornelius, Senior Product Manager of Aqualisa
Altia Solutions are a rapidly growing software company based in Scotland. They serve a number of organisations both nationally and internationally, to help investigators achieve greater efficiency, productivity and accuracy with their investigations.
The company was looking for a new professionally designed, informative and ‘on-brand’ product brochure. A document that would help with the sales process and improve the quality of presentation of both the company and its products.
We showcased each of the products on individual spreads and used a series of words – like an elevator pitch – to introduce them. We broke down the sub-brand identities to demonstrate what each element of the product does and included user benefits and key testimonials too.
We were asked to show that Altia have a solution for all investigator requirements so we used the front cover and positioned each of the various identities in a large circle with the Altia brand at the centre and the words ‘When The Results Matter’ underneath.
With a special spot UV front cover finish, for a super high-quality look and feel, this carefully crafted brochure has an exceptional finish.
We’re very proud of the final results as were Altia.
“Working from the ground up and engaging everyone at Altia, the entire team at the loft have built a strong understanding of our business which they apply to new projects, subsequently presenting the end product remarkably quickly and accurately. Long may our collaboration continue.”
Paul Miller, Sales Manager of Altia Solutions
The Serious and Organised Crime Exchange (SOCEX) is a forum which connects the law-enforcement community, giving them an opportunity to meet and discuss the most important issues of the day. The loft had helped to create the initial brand and we were delighted to be given the opportunity to work with the organisers for the 3rd year in a row for the design of the 2017 brochure.
We were asked to be bold in bringing the main theme of the conference to life – harm and impact on communities – whilst building on the SOCEX visual identity.
Previous brochures had made use of a network graphic to connect the different people in the brochure and this was carried on for 2017, we complimented this with vivid photographs for the page backdrops – each bringing the different conference themes to life.
We made widespread use of a hooded figure to symbolise the effect crime has on communities which was particularly helpful to the event organisers as it avoided the risk of stereotyping race or gender.
The brochure was incredibly well-received by both the client and also the delegates of the conference. The loft has continued to work with the organisers of SOCEX.
“SOCEX, Serious and Organised Crime Exchange. As a concept, the Conference title can spring up many images — whether coming from the dark world of blockbuster thrillers or gritty police dramas on TV. The loft managed to capture the seriousness of the subject matter being discussed across the two day conference while providing a document which will have a life long after the conference itself, capturing the core elements of the event in such a way that attendees and their colleagues will return to it as a vivid reminder of what took place.”
Martin Jack, Managing Director of Think Different Events and Co-Founder of SOCEX
Scottish Leather Group is a UK-based leather manufacturer who have made significant investments over many years to improve the sustainability of their organisation, plants and practices. A results of this is that they have one of the lowest carbon footprints for leather manufacturing in the EU.
We were delighted to be given the opportunity to produce their 2016 Sustainability Report with the organisation looking to highlight some of the exceptional outcomes they had achieved. The new brochure would represent a big step forward for the company and we were asked that it include infographics and art-directed photography.
Some of the numbers were impressive – a reduction of CO2 from 10 to 2 kg/m2 over a 12-year period, 11.5 tonnes of waste recovered and the celebration of various staff members being with the company for over 40 years – sustainability indeed. The loft team concentrated on creating images, graphics and text that would creatively bring this to life in the most effective way.
Beautiful infographics and photographs were produced, and we worked closely with the entire team at Scottish Leather Group to include interviews of various staff members giving a more personal approach to the final report.
The project was a huge success. In addition to the printed report, there was a digital version and many of the features were shared on social media as mini campaigns too.
“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress-free, thanks to everybody involved including the loft. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”
James Lang, Group Marketing Director – Scottish Leather Group Limited
The Serious & Organised Crime Exchange (SOCEX) is a national forum which brings together the most influential people in UK law enforcement to discuss relevant issues for the community. The first conference had three tiers of agency invited – local, regional and national.
We were delighted to be given the opportunity to create the brand and communications for this new initiative, which was co-founded by Altia Solutions (now Altia-ABM.)
We wanted to capture the bringing together of three strands of law enforcement ‘into-alignment’ so we designed three different network graphics and combined them with an ‘X’ for ‘Exchange’ to form the main identity. ‘Into-alignment’ would become the main creative theme for the project, identity as well as the brochure and other communications.
‘Exchange’ was chosen over ‘Conference’ as a more accurate description of the type of event being held. Chief Sponsors and Co-Founders, Altia Solutions would also be hosting the prestigious Keith Hughes Awards, and a secondary identity was created for this.
The conference was a huge success and continues to run now as a greatly expanded and international forum. Indeed, the loft continues to support and has recently completed the design of the 2019 brochure, its seventh in the series.
“When Altia decided to develop and be the lead sponsor of the ‘SOCEX 2015’ conference and the 10th annual ‘Keith Hughes Awards,’ the loft worked closely with us, and the event management company, to produce the unique branding for each of the events.They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees. The branding is being used for the 2016 events and I have no hesitation in recommending the loft to deliver innovative and interesting designs.”
Ian Watson, CEO of Altia Solutions (now Altia-ABM,) Chief Sponsors and Founding Partners of SOCEX
Keto Pumps are a rapidly growing hydraulic pumps company based in Australia. They are owned by private equity fund, Clyde Blowers Capital. We were asked to design a brochure for them in light of their recent takeover of South African company – ‘Pump Technology Services.’
We worked very closely with the Clyde Blowers internal marketing department to design the brochure, building on the excellent work started in-house and taking the core elements of the company’s competitive advantage — speed, responsiveness and customer intimacy into the design of the final solution.
The results are a brochure that vividly highlights the company’s key competitive advantages and is now in circulation worldwide.
“The loft are really good. They are quick, easy to work with and do great work.”
Robin Tait, Marketing Director of Keto Pumps, a portfolio company of Clyde Blowers Capital