Category: BRAND LOVE

24
Nov

Drink Baotic

BRIEF

Paul and Isatou, were two very special people with a very special project. They were founders of a new company called ‘Hippo & Hedgehog’ and were in the process of bringing their breakthrough new product ‘Drink Baotic’ to market. Drink Baotic is a new African-inspired drink which originates from the Baobab tree in The Gambia, it has a unique flavour but more importantly and because of the ’superfood’ properties of Baobab – a multitude of health benefits – it is a pre-biotic drink, dairy free, gluten free, packed with nutrients and exceptional for ‘gut health.’

The company itself was incredibly interesting with both Paul and Isatou working closely and giving back to the communities of The Gambia. We were asked to create a new brand theme, identity design and packaging designs for 4 flavours of Drink Baotic – Original, Banana, Orange and Strawberry.

SOLUTION

The loft team were thrilled with the opportunity to create such an exciting new brand – many, many visual and cultural themes were explored but there was a real emphasis on a ‘modern African’ theme. We wanted to capture the beauty and novelty of African culture but in a contemporary way – so we studied fine-art, textiles, even modern interpretations of ancient scribes to properly embed ourselves in the Gambian culture.

We eventually used a combination of traditional marks but re-interpreted in a modern way to develop the Drink Baotic visual identity – each mark was symbolic of something to do with the culture of Drink Baotic such as the ingredients of the drink or its benefits to customers, etc.

The identity was conceived as a painted interpretation of the words ‘BAOTIC’ with the t and i being abstractly re-interpreted as a mother touching her child on their face. Finally, all of the materials were re-formatted for a wide range of further uses for digital, social media, etc. There has been a wide range of new packaging designs created too.

RESULT

Everybody involved was delighted with the final results. Most importantly, Paul and Isatou, who as you can see have been on quite a journey since the release of the product – they’ve met the unmistakable Founder of Virgin, Sir Richard Branson and Founder of Innocent Smoothies too – Richard Reed. Both who also seem to be fans of the brand we’ve co-created.

The company has gone from strength-to-strength since we worked together, winning a range of awards and being featured nationally for their successes.
At the loft, we are delighted with the final design, and a special thanks must be given to Marek Brol who led this project with distinction.

24
Nov

Glasgow Chamber of Commerce WeeG

BRIEF

We’ve been proud members of the Glasgow Chamber of Commerce since the company was started in 2012 and we’ve worked on many projects together. So we were thrilled to be approached by Richard Muir, Deputy CEO of The Glasgow Chamber of Commerce, to come up with a new mark for the Chamber. Richard knew exactly what he was looking for – he wanted to create a ‘G’ for Glasgow which would feature representations of many of the city’s landmarks.

SOLUTION

It was wonderful to work to such a clear brief as given by Richard, needless to say the team got straight into it – we quickly produced designs which began to compile all of the most famous landmarks of Glasgow – The Kevingrove, Finnieston Crayne, Glasgow University, The Duke Of Wellington Statue, etc. As expected, the identity was almost designing itself – however we decided to inject a bit more creativity and meaning into the project – we started to take classic Glasgow characteristic such as laughter, music, even the famous Glasgow weather and mixed these in to create a logo that was even more ‘Glasgow’

We produced a range of identities based on the Glasgow Chamber of Commerce colour palette and produced animated versions too.

RESULT

The Glasgow WeeG (Weegie is a classic local term to describe Glaswegians,) has been an incredible success – it is widely loved by everybody at the Chamber of Commerce, the wider city and beyond. It is proudly used by the Chamber on almost all of their communications and we continue to work closely with the Chamber today.

“I’ve known Benedetto for the best part of 10 years and he positively brims with innovation, attention to detail and enthusiasm. He has a rare ability to turn creative outputs around very quickly and effectively. He intuitively understands us as clients and has been instrumental in creating one of our key identities and some vital member communications.”

Richard Muir, Deputy CEO of Glasgow Chamber Of Commerce

25
Jul

YES STRATEGIC PLAN

BRIEF

Young Enterprise Scotland (YES) is a Scottish charity that inspires and equips young people to learn and succeed through enterprise. The charity has been running for over 25 years and as a long-term client of the loft, we were delighted to be asked by their CEO Geoff Leask to look for creative ways to burn the new ‘three-year strategic plan’ into the minds of key stakeholders.

SOLUTION

An incredibly exciting project, we worked closely with Geoff to ensure the project would be creative, informative and memorable. We looked beyond traditional solutions like slide presentations, one-page plans and other traditional formats to create a set of unique cards that could be gifted to individuals both inside and outside the organisation. Short punchy cards that shared the main points of the plan.

For the design of the cards, we believed that the very people who would benefit most from the successful communication of the plan should be placed front and centre – school pupils, apprentices, volunteers, etc.

We had great fun working on set-piece photography of each of the different people involved, we combined them with eye-catching graphical backdrops and as a surprising twist – the backs of the cards make use of Young Enterprise Scotland’s own unique tartan. A final flourish was the beautiful envelope the playing cards were placed in when given to others.

RESULT

A strategic plan with a real difference. We are absolutely delighted with the final results as were Young Enterprise Scotland.

“When you approach a design agency with a wish, you never know where you will land with the ideas generated and ultimately the effectiveness of the suggested proposal for your organisation. Working with the loft I had no fear and no doubt about the innovation, the communication, the deadlines being met and most important having something that worked for us and our audience.

At the end of the day it is what the public perception is of what the loft created THAT IS IMPORTANT – in a nutshell they love our Strategic Plan in a set of playing cards and we cannot thank them enough for having their ideas and following through to production – HIGHLY RECOMMENDED!”

Geoff Leask, CEO of Young Enterprise Scotland

05
May

BRIDGE2BUSINESS

BRIEF

We were delighted to be given the opportunity to create a new brand for Bridge2Business. As part of Young Enterprise Scotland, this new programme was designed to connect, support and inspire college students into enterprise.

We were asked to create an identity that captures the spirit of entrepreneurship and appeals to both the students and the decision-makers of the colleges where the programme would be rolled out.

 

SOLUTION

We worked closely with the Bridge2Business team to generate ideas that would tell a great story about the new organisation and what they were planning to do. Visual themes were built around words such as inspiration, connections, support, etc.

This led to a brand story of celestial navigation, and in particular the old maritime tale that ‘in times of trouble, the stars will guide you home safely.’ This was particularly relevant as every entrepreneur at one stage of their journey will hit rocky times and just have to rely on that little bit of fortune. The use of the star constellation ‘Nashira’ which symbolises lady-luck gives additional meaning to that message.

RESULT

The brand was launched in the Planetarium at the Glasgow Science Centre where CEO, Geoff Leask, told an audience (looking up at a room full of stars) about Nashira and the brand story we had created together.

“The team at the loft have been an inspiring, creative and friendly team to work with. Listening to our needs and having a real understanding of our audience ensured that their communications solution is absolutely spot on – highly recommended.”

Geoff Leask, CEO of Young Enterprise Scotland

14
Apr

MURPHY WEALTH

BRIEF

Murphy Wealth are a rapidly growing Wealth Management firm founded in Ayr, Scotland. To coincide with their 35th Anniversary and impending move to Glasgow, they commissioned the loft to build an entirely new brand and website. The main objectives were to increase the perceived value of the wealth management brand, build strategic partnerships with major Scottish legal firms and naturally to attract more clients.

SOLUTION

We worked very closely with Murphy Wealth to create a brand strategy and then a wide range of communications. The key to the strategy was understanding their main competitive advantage in the marketplace — with such a widespread distrust of financial institutions. Transparency was seen as the most authentic and obvious theme for a new brand. Transparency was used throughout the entire process, it inspired the logo, icons and all areas of art direction.

We also created an eye-catching website which is now used to display all forms of company information. It is built on a brand new content management system, is fully responsive, and is compatible with smartphones, tablets and desktops.

One of the most significant objectives was the firm’s intention to move upmarket; the creation of ‘Process’ documents was used to demonstrate the true value of their wealth management service. We listed 36 individual subprocesses in the wealth management service, each of which helps to inform clients of the value of their work.

RESULT

The results of this project are clear for everybody to see, a much more sophisticated wealth management brand, a huge step forward in the company’s digital presence and the reaching of all of the company’s main objectives pre-project. We were delighted to be subsequently awarded the esign and build of the website for their sister company — Murphy Insurance.

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