Category: BRAND LOVE

25
Jul

YES STRATEGIC PLAN

BRIEF

Young Enterprise Scotland (YES) is a Scottish charity that inspires and equips young people to learn and succeed through enterprise. The charity has been running for over 25 years and as a long-term client of the loft, we were delighted to be asked by their CEO Geoff Leask to look for creative ways to burn his new three-year strategic plan into the minds of key stakeholders.

SOLUTION

An incredibly exciting project, we worked closely with Geoff to ensure the project would be creative, informative and memorable. We looked beyond traditional solutions like slide presentations, one-page plans and other traditional formats to create a set of unique cards that could be gifted to individuals both inside and outside the organisation. Short punchy cards that shared the main points of the plan.

For the design of the cards, we believed that the key stakeholders – school pupils, apprentices, volunteers, etc – should be placed front and centre. The very people who would benefit most from the successful communication of the plan.

We had great fun working on set-piece photography of each of the different folks involved, we combined them with eye-catching graphical backdrops and as a surprising twist – the backs of the cards made use of Young Enterprise Scotland’s own unique tartan. One final flourish was the beautiful envelope the playing cards were distributed in when given to others.

RESULT

A strategic plan with a real difference. We are absolutely delighted with the final results as were Young Enterprise Scotland.

“When you approach a design agency with a wish, you never know where you will land with the ideas generated and ultimately the effectiveness of the suggested proposal for your organisation. Working with the loft I had no fear and no doubt about the innovation, the communication, the deadlines being met and most important having something that worked for us and our audience.

At the end of the day it is what the public perception is of what the loft created THAT IS IMPORTANT – in a nutshell they love our Strategic Plan in a set of playing cards and we cannot thank them enough for having their ideas and following through to production – HIGHLY RECOMMENDED!”

Geoff Leask, CEO of Young Enterprise Scotland

25
Jul

ALTIA-ABM | A 5-YEAR COLLABORATION

The loft met Altia in 2013 when their company was still in it’s relative infancy – they had around 10-20 staff, a range of new solutions in development and an incoming Managing Director called Ian Watson. A leading provider of software for investigators in both the private and public sectors, Altia Solutions help their customers save time, increase productivity and improve the accuracy of their investigations. The company were selling four different products at that time and had big plans to grow.

Today, after a merger with ABM Intelligence, the newly named ‘Altia-ABM’ has between 50-100 staff, they have offices and customers all over the world and continue to grow rapidly with a five-fold increase in revenue in as many years. Throughout this time, the loft has helped the company with over 100 creative projects for each of the different brands of the group – these include Altia Solutions, ABM Intelligence, Altia-ABM, SOCEX and The Keith Hughes Awards.

Projects have included company re-brands, product identity designs, campaign support for sales teams, strategic advice, brochures, websites and countless smaller projects too. We’ve been to their Christmas Doo a couple of times, and they’ve been to ours as well. We continue to work, and very much enjoy working, with Altia-ABM today. We look forward to more exciting moments and hope our collaboration continues for a long time.

Testimonials

“The loft worked closely with the whole staff and developed a company rebranding that encapsulates the very being of the company. It was refreshing to be able to interact with all of the designers and have our ideas and thoughts taken seriously. A great experience!”

“When Altia decided to develop and be the lead sponsor of the ‘SOCEX’ conference and the annual ‘Keith Hughes Awards,’ the loft worked closely with us. They delivered excellent work within tight deadlines and the results were commented on very favourably by many of the attendees.”

“Altia Solutions has been working closely with the loft for several years and throughout they have listened to us and understood what we were looking for and then delivered excellent concepts and ideas, any of which could be used. In that time they have delivered an updated brand for the company, new branding for new business streams and products, all the artwork for our brochures and marketing collateral and the branding and artwork for a major UK police conference that we sponsor. I am always confident that the loft team will come up with designs that are ready to use, often with tight deadlines.”

Ian Watson, CEO of Altia-ABM.

“We’ve been collaborating with the loft for more than a year, and in that time I’ve been mightily impressed with their enthusiasm and desire to understand our business. An easy option would have been to deal with the initial job in isolation, complete it quickly, and move on to another but the loft team instantly saw the bigger picture and opted not for the quick and easy choice but the more challenging one. Long may our collaboration continue.”

Paul Miller, Responsible for Emerging Markets for Altia-ABM

“The loft helped us to create a new brand after our merger in 2016. They went to great lengths to talk to everybody in the company, they were always responsive to changes and both the identity and cultural aspects of the new brand have been a great help to us in re-positioning the organisation and getting our messages across. We very much enjoyed working with them, highly recommended.”

Paul Hardman, Group Client Manager for Altia-ABM

 

05
May

BRIDGE2BUSINESS

BRIEF

Bridge2Business is a programme aimed to connect, support and inspire college students into enterprise. It is a part of ‘Young Enterprise Scotland’s’ offering to young people and gives first-hand opportunities to the students to engage with entrepreneurial role models at different levels.

The programme supports young people who have an interest in setting up their own business or wish to build a promising career within the workplace. The loft was tasked with designing a new brand that encapsulates the spirit of the programme and would appeal to both the students and decision makers of the colleges.

SOLUTION

We worked closely with the entire Bridge2Business team to generate ideas that would tell a great story about the brand. We started with the words ‘inspiration,’ ‘connections’ & ‘support,’ to create a range of themes.

The main story of the brand came from celestial navigation and the old sailors’ tale that ‘in times of trouble, the stars will guide you home.’ We wanted to build on the likelihood that every entrepreneur at one stage of their journey will hit rocky times and will have nothing left to go on than ‘absolute faith.’ The use of the star constellation ‘Nashira’ symbolising ‘lady-luck’ gives real meaning to that message and the modern shapes and graphics also support the identity whilst giving the Bridge2Business team a great story to tell.

RESULT

The identity is a fresh and modern interpretation of the organisation and what it stands for while the story of ‘lady-luck’ gives the brand a real edge.

“The team at the loft have been an inspiring, creative and friendly team to work with. Listening to our needs and having a real understanding of our audience ensured that their communications solution is absolutely spot on — highly recommended.”

Geoff Leask, CEO, Young Enterprise Scotland