Category: BRAND LOVE

27
Nov

PMA Recruitment Services Branding

BRIEF

PMA Recruitment Services are an energetic, dynamic and service-led Glasgow-based start-up. They are a recruitment company with a specialist focus in the construction sector. They were looking to make an impactful introduction with their brand and marketing.

We were thrilled to be given the opportunity to work with them to create a new brand identity and were asked to create something that would help them make a splash in the competitive recruitment market.

SOLUTION

We were asked to create something that was bold and would stand out in the marketplace. Our team studied headline fonts from newspapers, activist signs and other high-impact communications. A preferred logo concept was quickly selected. We went with dramatically condensed letters, bold highly saturated colours and the little additional PMA emblem. We created a range of materials, including a mini-brochure, with the logo beautifully captured in a SpotUV finish.

However, the highlight of the project was the design and production of the business cards. The final cards were 700GSM thick, set on different coloured cards, characters were letter-pressed, QR codes added on, a black foil print on one side and the incredibly intricate (yet technically difficult) double-yellow foil was pressed on the darker card. This guaranteeing the most vibrant yellow possible and an incredible conclusion to a truly beautiful business card design, produced by our friends at Glasgow Press.

RESULT

A stunning new identity which has given PMA Recruitment Solutions the impactful introduction they were looking for.

“Benedetto and his team at the loft have been a key partner in getting our business up and running. They have supported us from the off from our brand design to our website. Offering a service we as a start-up business have been able to rely on. Should you need any support with branding, website design or modern ideas for your business, we would totally recommend the loft and their professional team.”

Craig Kenny, Co-Founder of PMA Recruitment Services

24
Nov

Drink Baotic

BRIEF

Drink Baotic is an African-inspired, pre-biotic drink, based on the Baobab super-fruit of The Gambia. Coming in four unique flavours, the dairy & gluten-free drink has a distinctive taste and is packed with nutrients exceptional for gut health. In addition to the unique story of the drink, company founders Paul and Isatou, work closely with local communities in The Gambia.

We were delighted to be given the opportunity to work with Drink Baotic on the design of their new brand. We were asked to create a new series of packaging designs, updated identity design and revised brand theme.

SOLUTION

We started by exploring all of the potential brand messages for Drink Baotic. We wanted to create something which could equally showcase the distinctive taste of the drink, the health benefits and most importantly Gambian culture.

Exploring the beauty of The Gambian culture was our starting point, we wanted to capture this beauty but in a contemporary way. We created a distinctive pattern inspired by traditional cave scribings, a pattern that was a key feature of the overall design.

For the identity, the design was gently updated with the t and i in Baotic re-formatted as a Gambian mother touching her child’s head.

Finally, there was a wide range of additional packaging solutions with all of the creative ideas re-purposed for social media.

RESULT

Everybody involved was delighted with the final results. Most importantly, Paul and Isatou, have been on an incredible journey since the release of the product. They’ve met Sir Richard Branson, the famous Founder of Virgin and Richard Reed, the Founder of Innocent Smoothies. Both seem to be fans of the brand we co-created. Also, the company have won a wide range of awards and have been featured nationally and internationally for their success.

24
Nov

Glasgow Chamber of Commerce WeeG

BRIEF

The Glasgow Chamber of Commerce is at the heart of the Glasgow business community. They have a tremendously committed and driven team who do everything possible to support Glasgow on a local, national and international stage. They represent businesses throughout the city and, as long-term members ourselves, we were thrilled to be approached by Richard Muir, their Deputy CEO, to come up with a new identity for the organisation.

Richard had been telling us for many years of an idea he had for the organisation’s logo – he wanted to create a bold ‘G’ for Glasgow made from illustrations of many of the city’s landmarks.

SOLUTION

Having such a clear brief was an exceptional help, our creative team were able to instantly create eye-catching and visually bold concepts. The structure of the design was brilliantly given to us by Richard, however we wanted to go further to make this identity ‘truly Glasgow.’

We quickly started with all of the famous landmarks of Glasgow – The Kelvingrove Museum, Finnieston Crane, Glasgow University, The Duke Of Wellington Statue, etc, etc. However, instead of slavishly including every landmark we could think of, we mixed our illustrations with classic Glasgow representations – laughter, music, even the famous Glasgow weather. We produced a range of identities based on the Chamber brand colours, including animated versions.

RESULT

The Glasgow WeeG (Weegie is a classic local term to describe Glaswegians,) has been an incredible success – it is widely loved by everybody at the Chamber of Commerce, wider city and beyond.

“I’ve known Benedetto and the loft for the best part of 10 years and they positively brim with innovation, attention to detail and enthusiasm. They have a rare ability to turn creative outputs around very quickly and effectively. They intuitively understands us as clients and have been instrumental in creating one of our key identities and some vital member communications.”

Richard Muir, Deputy CEO of Glasgow Chamber Of Commerce

25
Jul

LEVY & MCRAE BRAND IDENTITY DESIGN

BRIEF

Levy & McRae are one of Scotland’s longest-standing, most respected and well-known legal firms with a reputation for excellence in litigation. Over the last 140 years, the firm has acted and continues to act in many of the largest, high profile and most complex cases which have come before the Scottish Courts. We were delighted to be given the opportunity  to design a new brand identity for the organisation. The identity would forecast a number of changes to the company including a new management team, a move to new premises, and revised priorities moving forward.

SOLUTION

We wanted an image which would be professional, meaningful and interesting yet understandable. A symbol which could be understood by clients and staff alike. The symbol of a light house most resonated with The Levy & McRae team. The loft team went to lengths to ensure that the light house theme would be communicated in the most interesting way possible and many developments were explored with the final version being captured as a plan-view with the light reflections being formed to create a cohesive and strong identity.

RESULT

We were delighted with the final results as were Levy & McRae. The identity heralded a new era for the firm and they currently use it to this day.

25
Jul

YES STRATEGIC PLAN

BRIEF

We were delighted to work again with long-standing client and friend ‘Young Enterprise Scotland.’ YES Scotland is a charitable organisation that inspires young people to learn and succeed through enterprise.

We were delighted to be asked by CEO Geoff Leask to bring their ‘three-year strategic plan’ to life in the most imaginative way possible. We were asked to create something completely different to the standard corporate plan, something that could win hearts and minds while appealing to all of the key stakeholders of the organisation – board members, sponsors, volunteers, apprentices, school pupils, teachers and staff.

SOLUTION

We explored a vast number of ideas, we considered creating a newspaper with the desired headlines in three years time, we looked at infographics, etc. We had been asked for something that was truly innovative and eventually decided upon creating a set of bespoke playing cards.

Short and punchy, their designs would include the main points of the three-year plan, but more importantly how it would individually impact and help key stakeholders. For the design, we featured each of those stakeholders, combining photos with eye-catching graphical backdrops and, as a surprising twist, the backs of the cards use the organisation’s own tartan.

The cards were given in a subtle black envelope.

RESULT

“When you approach a design agency with a wish, you never know where you will land with the ideas generated and ultimately the effectiveness of the suggested proposal for your organisation. Working with the loft I had no fear and no doubt about the innovation, the communication, the deadlines being met and most important having something that worked for us and our audience. At the end of the day it is what the public perception is of what the loft created THAT IS IMPORTANT – in a nutshell they love our Strategic Plan in a set of playing cards and we cannot thank them enough for having their ideas and following through to production – HIGHLY RECOMMENDED!”

Geoff Leask, CEO of Young Enterprise Scotland

25
Jul

BENRIACH SINGLE CASK

BRIEF

BenRiach became an independent distiller in 2004. Their 10th anniversary was celebrated with a refreshed design direction created by the loft and to further celebrate this special occasion, they wanted to release a range of exceptionally rare ‘Single Cask’ expressions. They asked for a stylish packaging solution that was still ‘BenRiach’ but very clearly highlighted the exclusivity of the whisky.

SOLUTION

The design focused on BenRiach’s heritage and we were inspired by the original sample bottles which had labels with little hand-written notes – very similar to old-fashioned medicine containers. We wanted to re-create that evocative feel throughout the entire range to show the value of the whisky and it was with the communication of all the different elements — Cask No, Date of Distillation, Bottle No, etc that gives the design that bespoke feel.

We created 3D paper mock-ups which helped to evaluate designs more quickly and allowed us to hit tighter deadlines much more easily.

RESULT

“BenRiach was looking for something that was bold, imaginative and would take the brand and the range to the next level. We are delighted with the final outcome as well as the service provided by the loft.”

Louise Seaward, Global Innovation Manager, Brown Forman

05
May

BRIDGE2BUSINESS

BRIEF

We were delighted to be given the opportunity to create a new brand for Bridge2Business. As part of Young Enterprise Scotland, this new programme was designed to connect, support and inspire college students into enterprise. We were asked to create an identity that captures the spirit of entrepreneurship and appeals to both the students and the decision-makers of the colleges, where the programme would be rolled out.

 

SOLUTION

We worked closely with the Bridge2Business team to generate ideas that would tell a great story about the new organisation and what they were planning to do. Visual themes were built around words such as inspiration, connections, support, etc.

This led to a brand story of celestial navigation, and in particular the old maritime tale that ‘in times of trouble, the stars will guide you home safely.’ This was particularly relevant as every entrepreneur at one stage of their journey will hit rocky times and just have to rely on that little bit of fortune. The use of the star constellation ‘Nashira’ which symbolises lady-luck gives additional meaning to that message.

RESULT

The brand was launched in the Planetarium at the Glasgow Science Centre where CEO, Geoff Leask, told an audience (looking up at a room full of stars) about Nashira and the brand story we had created together.

“The team at the loft have been an inspiring, creative and friendly team to work with. Listening to our needs and having a real understanding of our audience ensured that their communications solution is absolutely spot on – highly recommended.”

Geoff Leask, CEO of Young Enterprise Scotland

14
Apr

CPUK

BRIEF

CPUK approached the loft to help them communicate the essence of their brand. The nature of their services was innovative and forward looking but they were looking for greater understanding from clients and a brand that meant something. We were asked to look at the entire brand from the strategy all the way to the design of each of the individual channels.

SOLUTION

We wanted to get under the skin of the company, so we worked to find out what motivated and inspired the key stakeholders. The company was engaged in a large number of highly specialised activities and we worked to find the guiding principles behind each of those activities. To find the true essence of the brand.

Our research led us to ‘Restoring Balance,’ which was eventually used as a theme and found to be the phrase that best described what the organisation was about.

Once ‘Restoring Balance’ was unveiled as the key message, we worked on a range of concepts that were based on those words. The brand, photography, website design, print materials and brochure design were all inspired by variations of a circular theme that depicts the words ‘restoring balance.’

RESULT

A new strategy, logo, brochure and art-directed photography all help to clarify the message of the brand.

“Working with the loft has been an incredibly uplifting journey. From what was becoming dated and obscure, we have a brand that is simple and packs an incredible punch in today’s competitive marketplace. Our brand is so important to everything we do as a business, so getting it right has helped us win more business. I would have no hesitation in recommending that you take this journey and beautifully define, why you do what you do.”

Yosof Ewing, Managing Director of CPUK

 

14
Apr

MURPHY WEALTH

BRIEF

Murphy Wealth are a rapidly growing Wealth Management firm founded in Ayr, Scotland. To coincide with their 35th Anniversary and impending move to Glasgow, they commissioned the loft to build an entirely new brand and website. The main objectives were to increase the perceived value of the wealth management brand, build strategic partnerships with major Scottish legal firms and naturally to attract more clients.

SOLUTION

We worked closely with Murphy Wealth to create a brand strategy and then a wide range of communications. Transparency was seen as the most authentic and obvious theme for a new brand and was used throughout the entire process, it inspired the logo, icons and all areas of art direction. We also created an eye-catching website  built on a content management system, is fully responsive, and compatible with smartphones, tablets and desktops. One of the most significant objectives was the firm’s intention to move upmarket; the creation of ‘Process’ documents was used to demonstrate the true value of their wealth management service. We listed 36 individual sub-processes in the wealth management service, each of which helps to inform clients of the value of their work.

RESULT

The results of this project are clear for everybody to see, a much more sophisticated wealth management brand, a huge step forward in the company’s digital presence and the reaching of all of the company’s main objectives pre-project. We were delighted to be subsequently awarded the design and build of the website for their sister company – Murphy Insurance.

14
Apr

ALTIA SOLUTIONS RE-BRAND

BRIEF

Altia Solutions are a rapidly growing, software provider that helps investigators save time, increase productivity and improve the accuracy of their investigations. They are based in the centre of Scotland yet serve customers nationally and internationally. We were asked to create a new brand that would reflect the change in company management, adopt the visual language of new product lines whilst continue with the success and familiarity of the existing brand – ‘the Altia wee man.’

SOLUTION

The loft worked closely with every single member of Altia. It soon became apparent, that although the company provided software solutions and assisted investigators, they did so much more. They provided an incredibly ‘customer-focused’ and ‘human experience’ for people dealing with large amounts of data. ‘Humanising Data’ was created as an entire theme for the brand, we then brought this message into the existing logo. The Altia ‘Wee-Man’ was given a ‘half-data — half-human’ personality to symbolise the chaos and unpredictability of data being controlled by the people of Altia. We also customised the typeface and softened the overall appearance.

RESULT

“The loft worked closely with the whole staff and developed a company rebranding that encapsulates the very being of the company. It was refreshing to be able to interact with all of the designers and have our ideas and thoughts taken seriously. A great experience!”

Ian Watson, Managing Director, Altia Solutions