What We Do
Idea-led, beautifully presented and commercially focussed brand solutions. These include…
Brand Development | Sales & Marketing Campaigns | Strategic Communications | Scale-Up Brand Solutions | Creative Leadership | Brand Experience | Digital Brand-Building | Point-Of-Sale | Agency Support
Brand Development
Creating brands with meaning.
Today’s customers, staff and stakeholders want more from brands. At THE LOFT, we give organisations the opportunity to make a more meaningful connection with audiences. This is achieved by developing highly imaginative, authentic and beautifully-presented brand communications.
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Sales & Marketing Campaigns
Generating Revenue
Winning across all parts of the sale cycle – more prospects, greater interest, faster pipeline activity, higher conversion percentages and increased order values. At THE LOFT, we help organisation increase their revenues with highly targeted marketing and sales campaigns. We do this by working closely with Sales/BD teams, identifying which parts of the sales/buying/re-order process presents the greatest opportunity and then craft communications that drive significant progress. Always using data to support decision-making.
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Strategic Communications
Persuading stakeholders, provoking action.
Successful communications can be just as much about how a message is delivered as the message itself. At THE LOFT, we help organisations cut-through to their audiences by producing highly persuasive communications. We do this by segmenting audience groups, tailoring messages, reframing core ideas, looking for areas of common-ground, presenting in mediums that work for different stakeholders and so much more.
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Scale-Up Brand Solutions
Highly tailored brand-marketing.
The brand challenges of ‘rapid-growth’ on leaders and teams really are unique. They go way beyond the merely ‘creative.’ At THE LOFT, we help organisations that are scaling-rapidly build brands and communications that align with their growth journeys. We do this by creating highly-tailored, commercially focussed and integrated brand, marketing and communication solutions. All designed to maximise impact and deliver lasting value.
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Creative Leadership
Taking great brands onto to the next level.
Brands are constantly defining and redefining themselves in today’s ultra-dynamic marketplace. Showcasing new ideas, being innovative and staying on-brand across a multitude of touch-points creates a unique set of challenges for brands today. At THE LOFT, we take brands forward by harness outstanding creative ideas which define and redefine brand emotions. We do this with our unique high-level approach which encourages generous research, experimentation and conceptualisation.
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Brand Experience
Stronger Engagement.
Great brands go beyond ‘communications’ and create emotionally involving experiences that burns the organisation’s name into the minds of customers, staff and stakeholders. At THE LOFT, we give organisations the opportunity to engage on a much deeper level with our brand experience services.
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Digital Brand-Building
Transforming online presences for brands.
The versatility of online provides an abundance of opportunities for brands to engage and win over customers. At THE LOFT, we help organisations unleash the power of digital. We do this by using a customer-centric and content-first approach which allows companies to get onto and stay on the front foot.
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Point-Of-Sale
Creating on-the-shelf impact.
Great products can break through by how they are presented online and offline. At THE LOFT, we help organisations generate real on-the-shelf impact with our creative point-of-sale solutions. Our team generates captivating ideas that are designed to steal the spotlight, gain a customer’s attention and win commercially. Creating compelling brand stories and captivating content are all part of the process.
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Agency Support
Strategic and operational support for brands
Ever-increasing workloads and ever-faster deadlines are the rewards for many successful high-growth organisations. At THE LOFT we help brands better manage critical timeframes and complex project goals. We do this by in a variety of ways – reframing deadlines, creating crossover content, drafting in sprint teams, removing redundant processes, and by employing a whole host of imaginative solutions.
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