Creating Brand Meaning
Strategic Brand-Building
Brand Strategy | Identity Design | Design For Print | Copywriting | Graphic Design
The Leven Car Company is a retailer specialising in the sales and servicing of high-performance vehicles. The organisation was founded on the basis of delivering a truly exceptional service to clients. The management team were looking to create a new brand which would mean something to others in the leadership team, staff and customers alike.
We worked closely with Leven Car Company staff to create a brand which completely revolved around ‘memorable service.’ This was brought to life with a series of external/internal communications including a distinctive tagline, a beautiful identity design, print stationary and other marketing materials.
The results of the project were a tremendous success with the new brand being burned in the minds of customers, employees and even the suppliers of the new company. It was also appreciated by both Rolls Royce and Aston Martin, The Leven Car Company’s first two franchises.
Testimonial
“THE LOFT created a brand identity for The Leven Car Company, one with which we are incredibly proud. The company gave a very personal service, took the time to understand the business, consulted the entire team and they provided us with a top-quality design culminating in a brand that sits alongside two of the world’s finest – Aston Martin and Rolls Royce – without looking out of place.”
Chris McMahon, Managing Director of The Leven Car Company
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