Reimagining Electric Power
Vehicle Branding
Brand Strategy | Graphic Design | Design For Print
New Holland are an iconic machinery and equipment producer. In recent years, the company has introduced electrical power. They wanted to better showcase this innovation and we were asked to prepare concept liveries. With two, to be exhibited at the annual Agritechnica Trade Show in Hannover, Germany.
We produced a number of creative themes, each exploring New Holland’s new direction. The company opted for a ‘high-motion fragmentation’ concept. For the show, we overlaid the new livery over two New Holland ‘Construction’ machines – the W40 Tractor and E25 Excavator – each with their respective ‘clean blue’ brand colours.
The results of this creative work has been exceptional. Both machines have been very well-received within the company and the sector as a whole. In January of this year, they were given a prestigious Chicago Good Design Award in Transportation >>>>>
If you’d like to find out more…
Project Images
Once again, if you’d like to find out more…