Rebranding Electric Propulsion
Creative Direction
Brand Strategy | Graphic Design | Design For Print
New Holland are a globally-recognisable and iconic machinery and equipment producer. The marque has been progressively introducing electrical propulsion to their range over the last few years. They were looking to better showcase this innovation and were looking for a new visual direction. The results would be showcased at the annual Agritechnica Trade Show in Hannover, Germany.
We produced an incredibly wide range of visual themes showcasing the company’s transition to electrical power. After several phases, New Holland opted for a high-motion fragmented design overlaying the company’s ‘clean blue’ brand colour. This was realised as two concept liveries for their W40X tractor and E25X excavator.
The results of this work have been emphatically well-received internally and externally. With the two concept machines having recently been awarded a prestigious Chicago Good Design Award in Transportation >>>>>
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Project Images
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