Brave New World
B2B Marketing | Digital Transformation
Percepta are one of the world’s leading customer-experience (CX) companies. The organisation has 4400 experts operating in over 56 countries. With an unparalleled reputation in its sector, they serve with distinction, some of the world largest automotive OEMs – Ford Motor Company, Jaguar Land Rover, Volkswagen Group, etc. Despite the American company’s remarkable success, the ever-growing power of ‘digital’ was transforming their industry, and quickly. Not just in how they market themselves, but also with services to clients and in several other ways. They were looking for a strategic partner to help navigate this change and work closely with their own marketing, business development and leadership teams. Percepta wanted, both, a B2B marketing and digital transformation. Services UsedBrief
Marketing Strategy | Content Development | Website Design | UX/UI Design | Brand Architecture | Video Production | Creative Direction
We were delighted to assist, and worked closely with Percepta over several years. Together, we carried out a vast number of activities. Our work would transform the organisation and lead it into ‘a new world of possibilities’ for both the brand and the business. The key results of our work included: Results
– More high-value deals closed with existing OEM clients.
– New opportunities generated with both existing and new clients.
– Increased volume and quality of inbound enquiries (including first-ever digital leads.)
– Stronger internal alignment across marketing and business development.
– Improved customer/employee understanding of service offerings.
– Clearer client journeys and increased sales velocity.
– Access to new sectors outside automotive, such as Telecoms.
– Higher perceived value of services, creating negotiation leverage.
– A more resilient brand with stronger global recognition.
– Streamlined internal workflows and greater marketing efficiency.
How We Got There
The following activities enabled Percepta to become a more digitally mature, aligned and commercially responsive business. Whilst still honouring the company’s deep roots in customer experience.
Here are the highlights of our work together…
‘Frictionless Customer Experience’
The creation of a bold new manifesto, ‘Frictionless Customer Experience,’ aligned the company around a shared vision and energised both internal & external stakeholders.
Digital Case-Study Library
A full digital case-study library was built, transforming raw, underused IP into high-value content demonstrating Percepta’s exceptional results and unlocking new commercial opportunities.
“We worked very closely with THE LOFT for many years, and they brought so much value to our global organisation — everything from overhauling our digital presence to shaping how we present our philosophy and expertise.
They’re always brimming with energy, ideas and a service-oriented approach. We became so close, at one point, they even moved in.”
Alan Meldrum, Global Vice President of Marketing, Sales & Client Services, Percepta
Transformational Website
We designed and launched a new global website, built mobile-first with custom pathways, embedded case studies and multi-language capabilities.
“THE LOFT captured the essence of what Percepta does and told our story beautifully. From case studies to a fantastic new website — they helped us communicate clearly and powerfully across markets.”
Lindsay Morrison, Global Marketing Manager, Percepta
New Composite Services
We developed new ‘composite services,’ combining offerings into more valuable, clearly positioned solutions for clients.
Formalising Customer Journeys
We brought dormant expertise to life, by formalising customer journeys, rebranding internal documents and repurposing IP into sales-ready materials.
Creating Scalable Solutions
As part of the process, we also improved internal marketing processes with the creation of new content libraries and modular frameworks as well as providing an ‘always-on’ creative resource.
Getting The Message Out There
We strengthened the brand and its new message/s with tailored digital campaigns, video content and social media communications.
New Offerings
Finally, we supported high-profile OEM projects including campaigns for Ford Motor Company and luxury sub-brand Vignale. This elevated Percepta’s role in shaping next-generation brand experiences.
Additional Project Images
For those that want to see more…
The newly created composite services were an essential part of the overall exercise
Composite services showcased as part of the tailored website pathways.
The website had an on-screen translator.
The digital case-study library was truly transformational from a commercial point of view.
‘Frictionless Customer Experience’ was just as potent amongst Percepta’s staff as with clients.
The creation of an icon-bank was instrumental in helping Percepta’s internal marketing teams save time.
Our work together had many, many benefits.
Initial website brainstorming
UI/UX work for the website.
Values work based on ‘Sacred Geometry.’
Some of our designer’s sketch work.
Creative work for the Henry Ford Academy
Ideation for the Vignale brand experience project.