Percepta

Percepta are a US-based company that helps global automotive giants such as Ford, JLR and Volkswagen Group create better customer experiences. In a rapidly-changing, and ever-increasing, digital, world the organisation wanted to enhance its commercial offering.

We worked incredibly closely with Percepta to digitally leverage their outstanding reputation, world-class expertise and highly valuable IP. Essentially we went from physical to digital with much of the company’s ultra-valuable content,

As a result, we built an extensive case-study library, formalised methodologies and re-designed the company website where we introduced a wide range of new features. We also draft a new company ethos for service delivery.

The results were fantastic, helping Percepta to reach new customers in new sectors as well as increase sales with existing clients. The work also helped the organisation to upsell various services and strengthen their working relationships with key clients such as Ford Motor Company.

Overall, an outstanding result.

Testimonials

“We worked very closely with THE LOFT for many years, and they brought so much value to our global organisation in so many different ways. Everything from overhauling our digital presence to supporting what we do with large automotive OEMs, even working very closely with myself to re-think how we present our own company’s position, philosophy and expertise.

They’re always brimming with energy, ideas and a service-oriented approach to what they’re doing. We became so close, at one point, they even moved in. Very enjoyable to work with and I wouldn’t hesitate to recommend them to others.”

Alan Meldrum, Global Vice President of Marketing, Sales and Client Services for Percepta

“For me, the success of our new website stems from THE LOFT’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!!”

Lindsay Morrison, Global Marketing Manager of Percepta

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