In-House ‘Entrepreneuring’
B2B Marketing
Marketing | Strategy | Digital | Graphics | Video | Infographics | Art Direction
Brief
Percepta are one of the global leaders of customer-experience (CX) and a company with an outstanding reputation in their sector. They serve automotive brands such as Ford Motor Company, Jaguar Land Rover and The Volkswagen Group amongst others.
They are an organisation with a tremendous reputation and an-already strong presence. However, their leadership team were looking for a company to help them introduce a much more dynamic approach to their marketing, build their brand and oversee the natural transition to digital.
Naturally, we were delighted to assist, we collaborated very closely with Percepta’s own marketing team over several years, where together we…
Got The Organisation Back on the Front Foot
After several years prioritising existing clients over new work, we worked on much more pro-active marketing communications. This included – with internal/external events, the creation of new social media content and supporting materials.
Created a More ‘Mission-Driven’ Culture
We co-created an exceptional summary/mission for the company’s service delivery – ‘Frictionless Customer/Employee Experience.’ An outstanding aspiration for Percepta’s own employees, as well as for clients.
Leveraged Relationships With Existing Clients
Percepta leveraged their outstanding relationships, reputation and expertise with many clients such as Ford of Europe to offer first-time services like ‘Brand-Experience.’
Brought Dormant IP to Life
High value, non-proprietary, IP was transformed from files on computer hard drives to highly effective ‘working’ digital content.
Simplified Offerings
Individual services and ‘value-add’ composite services were both shaped into individual sub-brand offerings.
Leveraged Percepta’s Unmatched Record of Delivery
All of Percepta’s best records of client success were transformed into a beautifully presented, and fully digital, case-study library.
Moved-Up a Level With Digital
Finally, many of the innovations listed above, formed part of a vastly transformed digital presence.
“For me, the success of our new website stems from THE LOFT’s ability to capture the essence of what Percepta does and tell our story to the wider marketplace. Our core strength lies in creating seamless experiences for our clients’ customers, and in working with the brilliant Michelle, we were able to demonstrate this through a series of captivating and eloquently written case studies. Overall, a great experience, and a fantastic new website!!”
Lindsay Morrison, Global Marketing Manager of Percepta
Lightened The Load
Digital libraries, creative frameworks and ‘on-the-shelf content’ were all transformative in driving up efficiencies with Percepta’s own internal marketing team.
Results
The results were staggering and transformative, the activities listed above all helped Percepta to…
– Close more high-value sales.
– Increase new enquiries from existing clients.
– Generate the organisation’s first online enquiries.
– Create greater negotiation leverage for BD staff & teams.
– Expand Percepta’s service offerings.
– Accelerate sales/buying cycles.
– Harmonise business development processes.
– Make content more easily available & accessible to everybody in the organisation.
– Build a more recognisable & trusted brand.
– Increase the perceived value of services/solutions.
– Build greater resilience in key client relationships.
– Streamline the organisation’s internal marketing processes.
“We worked very closely with THE LOFT for many years, and they brought so much value to our global organisation in so many different ways. Everything from overhauling our digital presence to supporting what we do with large automotive OEMs, even working very closely with myself to re-think how we present our own company’s position, philosophy and expertise.
They’re always brimming with energy, ideas and a service-oriented approach to what they’re doing. We became so close, at one point, they even moved in.
Very enjoyable to work with and I wouldn’t hesitate to recommend them to others.”
Alan Meldrum, Global Vice President of Marketing, Sales and Client Services for Percepta
Contact
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