Percepta are a US-based customer-experience company. With over 4400 experts working in more than 56 countries, they help global automotive OEMs such as Ford, JLR and Volkswagen Group create better relationships with stakeholders.
The organisation has an outstanding reputation and an unparalleled track-record in their sector. However, with the ever-growing importance of digital technologies, they knew they had to do more in an increasingly competitive marketplace.
They were looking for a strategic partner to lead a digital transformation, helping them oversee a dramatic shift to redefine their marketing and client relationships.
Solution
THE LOFT became Percepta’s ‘agency of choice,’ in a working relationship that lasted more than 5 years. The main idea behind our marketing work was to ‘tool-up’ Percepta, digitally, for the 21st century.
We achieved this by collectively…
– Building an outstanding digital case-study library.
– Formalising the company’s approach to ‘customer-experience.’
– Re-categorising offerings and creating new value-add composite services.
– Building a game-changing website and refreshing Percepta’s overall digital presence.
Throughout this time, we also…
– Worked intimately with the Percepta leadership team to create new marketing processes.
– Worked closely together on several projects for Ford Motor Company.
Results
This work helped Percepta leadership and marketing teams to transform the organisation’s overall approach to marketing. Therefore helping Percepta to…
– Gain new business opportunities with existing OEM clients.
– Build stronger & stickier relationships with those same OEM clients.
– Command greater value for their services in the marketplace.
– Access new sectors that were previously unavailable.
– Build a more globally recognisable brand.
If you’d like to unlock growth with strategic B2B marketing solutions…
Producing a comprehensive and user-friendly case-study library was one of the most effective activities we carried out for Percepta. It was tremendously helpful with generating new enquiries – both from new clients online and also with existing clients. Many of whom weren’t even aware of several of the services Percepta could offer. The creation of this work – the formal documentation of Percepta’s track record – was a massive step forward for the organisation.
The creation of composite services, with associated bespoke icon suite and landing pages, were also brilliant at demonstrating the value-add Percepta could provide its clients. They were another massive step forward for the organisation in how it presented its services.
A digital transformation couldn’t really be complete without a new website. The new Percepta site, similarly, was a key part of the company’s move towards digital. It had a wide range of features including the case-study library and composite service landing pages, already shown above. It also had additional features such as basic language translations for different countries where Percepta were present.
We worked very closely with Alan Meldrum, Percepta’s Vice President of Client Services, Sales and Marketing to craft a new manifesto for the business. ‘More Frictionless Experiences in a Disruptive World.’ We helped Alan spread the word at several events and even hosted him at our own event for GYP – The #GYPSeminarSeries. The attendance of these events were brilliant in giving Alan the opportunity to shape and hone his overall pitch.
A small snippet of some video recording we created of Alan laying out the rationale for ‘More Frictionless Experiences in a Disruptive World.’ We took longer-form videos and condensed them into shorter versions to help them gain traction on social media channels such as YouTube.
The creation of a manifesto, narrative or wider company theme was instrumental with brand presentations providing a clear focus for everybody involved.
Several of Percepta’s customer journeys were re-purposed as marketing content with the raw IP being re-drawn, branded and honed to work for all manners of digital channels including the company’s website. Naturally there was also a digital version.
The website was designed using a ‘mobile-first’ approach. One of the most contemporary ways of designing and building websites today.
Extensive work was carried out in creative phases – particularly with the information layout and presentation. (UI/UX) We created bespoke pathways for every single user to maximise conversions from the website.
Some of the work created for Ford Motor Company. We were able to bolster and extend Percepta’s service offerings in the marketplace.
The work for premium brand Vignale, in particular, was very well received. The main idea being that automotive OEMs can be ultra-creative in providing the richest experience possible in today’s digital world. Great customer-experience causes more people to talk about a brand and command greater loyalty with customers. Thus, providing a more potent vehicle for lead generation and re-sales than traditional marketing.
If you’d like to unlock growth with strategic B2B marketing solutions…