Gaining Traction in The Marketplace
Oil and Gas Marketing
Communications Solution | Integrated Campaigns | Advertising | Graphic Design | Copywriting
Petroleum Experts are one of the world’s leading oil and gas engineering-software houses. The organisation helps production companies maximise output. The company was looking for a better way to communicate the value of their ‘Digital Oil Field’ solution to the wide variety of people involved in the buying process.
We worked incredibly closely with Petroleum Experts to create a series of highly memorable and eye-catching visuals. The main concept showcased the 5 layers of their software solution as a telescope, giving the end-user ‘a clearer view’ of the potential of their oil-field asset. These were used in a variety of ways – principally as print advertisements in trade journals.
The results of this project and wider work were transformative for the organisation with the visual helping Petroleum Experts accelerate buying decisions, increase enquiries and raise awareness of the product. This work also enabled Petex’s own staff to better communicate the software’s potential. Finally, it helped to raise the profile of the PETEX brand globally.
Testimonial
“The team at THE LOFT created an image that visually captured the remit we set — our business, our industry sector and a technology message — in a visually attractive way. Their team spent quality time with us to understand the spirit of what we wanted to be captured and then, through several iterations, came up with the final images which we are very satisfied with. These images are used in publications, product brochures and on our website”
James Woodrow, Petroleum Experts Limited
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