Selling Sustainability
Strategic Communications
Integrated Campaigns | Creative Direction | Infographics | Art Direction | Video | Design For Print
Scottish Leather Group are one of Europe’s largest leather producers with one of the finest sustainability records in their space. With ‘sustainability’ becoming ever-more important both commercially and culturally, the organisation wanted to tell their outstanding story in a more compelling way and reach more people.
We worked closely with the Scottish Leather Group team over several years to create a series of highly tailored communications that could be re-purposed for many different applications and therefore reach many more people.
The results were exceptional with Scottish Leather Group enjoying unprecedented success in reaching and engaging with shareholders, employees and other leaders in the business. The sustainability report, in particular, was particularly useful in strengthening the brand’s position with key clients in both the aeronautic and automotive sectors.
Finally, due to the intelligent approach, we were able to give an outstanding ROI on all work produced.
TESTIMONIAL
“Production of our Annual Sustainability Report used to be one of the most stressful jobs in the marketing calendar due to its complexity and tight deadline. This year it was stress free, thanks to everybody involved including THE LOFT. It is a marked improvement on earlier versions and the introduction of infographics has transformed this publication.”
James Lang, Group Marketing Director of Scottish Leather Group Limited
If you’d like to find out more…
Project Images
Once again, if you’d like to find out more…