YES Scotland promotes enterprise to young people in Scotland. The organisation had created an exceptionally ambitious strategic plan and wanted to get buy-in from as many of the different people involved with the charity as possible.

We completely re-thought the presentation of the strategic plan, moving away from a one-off communication to actually creating a campaign around the leadership team’s intentions.

The main highlight was creating a series of playing cards with each card featuring a different person represented by the organisation and how they would personally benefit from the organisation’s changes.

A tremendous result with complete buy-in from everybody involved in the organisation – this included volunteers, teachers, administrators, funders and most importantly the apprentices and students represented by the charity.

Testimonial

“When you approach an agency with a wish, you never know where you will land with the ideas generated and ultimately the effectiveness of the suggested proposal for your organisation. Working with THE LOFT I had no fear and no doubt about the innovation, the communication, the deadlines being met and most important having something that worked for us and our audience.

At the end of the day it is what the public perception is of what THE LOFT created that is important – in a nutshell they love our Strategic Plan in a set of playing cards and we cannot thank them enough for having their ideas and following through to production – HIGHLY RECOMMENDED!”

Geoff Leask, CEO of Young Enterprise Scotland

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