Increasing Sales Numbers
Software Marketing And Sales Campaigns
Marketing Solutions | Events | Promotions | E-Newsletters | Direct Mail | Advertising | Integrated Campaigns | Graphic Design | Website Design & Build | Infographics | Design For Print | Copywriting
Altia Solutions provides a range of digital tools to investigators in both the public/private sector. The organisation was looking for new ways to increase license sales, particularly before the public sector’s end of year spend deadlines.
Over several years, we produced a series of direct mail and digital campaigns showcasing the tangible benefits of Altia’s products – these would predominantly include time savings and productivity gains. The campaigns were targeted primarily at existing users and public-sector procurement officers.
The results were a tremendous success with each campaign resulting in almost-instant sales uplifts of around 20-30% in the months following a campaign. These additional revenues would come from a mix of increased license renewals as well as an increase in BD staff sales conversions.
The graphics from these campaigns would be used more widely by staff in the organisation and were particularly useful in persuading procurement officers of first-time clients to ‘try-out’ the software.
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Testimonials
“THE LOFT was an integral part of the Altia story, we worked together for many years and they were instrumental in creating our global brand. They contributed to countless projects, worked across the entire organisation and provided real support throughout our business journey as a growing company.
They were a tremendous help, particularly in the earlier years, when our company’s growth was at its most rapid and things were changing every day. They supported then, as they always have done, by contributing to the company’s strategies with great energy, insight and creativity. Always grounded in the commercial realities of what we were doing and always with the bigger picture in mind.
Good fun too, highly recommended.”
Ian Watson, Co-Founder & CEO of Altia Solutions
“THE LOFT’s willingness to challenge themselves and push the boundaries shines through in the physical work they have produced for us. From a total company and product rebranding exercise to more subtle marketing campaigns. The material produced always surprises and delights me and consistently supports my team’s activities to drive sales. Long may our collaboration continue.”
Paul Miller, Sales Manager of Altia Solutions
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