Engineering WOW-Factor
Food & Drink Brand
Brand Strategy | Creative Direction | Brand Identity Design | Graphic Design | Illustration
Drink Baotic is a Scottish drinks company that produces prebiotic drinks based on the Baobab super fruit from The Gambia. The drink has a range of health benefits and comes in four distinctive flavours. The organisation was looking to create something with real wow-factor to help them gain access to traditional retailers as well as support with their investment raise.
We created a beautiful brand and story which took its lead from contemporary Gambian culture. The highlights of the new brand were a highly evocative logo design, a hieroglyphic-inspired pattern and intelligent integration of the drink’s vast number of health benefits.
The results were emphatic with the new packaging designs (in particular) helping Drink Baotic get their drinks onto the shelves of several large national retailers. Our work also helped to attract greater interest from ‘targeted’ investors as well as bring new fans to the brand online and offline including one or two famous faces.
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