Rapid Brand Rollout
Retail Brand Launch
Brand Solution | Brand Guidelines | Identity Design | Graphic Design | Packaging Design
ADNH Compass are one of the UAE’s largest providers of coffee/food outlets throughout the country. The organisation was restructuring and planning to IPO within a year. As a result, they wanted to quickly revitalise their spaces with a new retail brand launch
We worked intensively with several of ADNH Compass’s internal teams to carry out a rapid brand rollout of their new offering ‘HUSK.’ We made extensive use of mock-ups throughout the process to allow ADNH Compass to rapidly evaluate solutions and make decisions much more quickly. This approach allowed us to create the most premium of premium brands in the quickest of time-frames.
The results have been outstanding with the project principally helping ADNH Compass maintain their aggressive commercial targets. But also creating opportunities with new franchisees, build good will with existing partners and establishing new standards across the brand.
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