ADNH COMPASS - THE LOFT

Rapid Rollout

Retail Branding

Brand Solution | Creative Direction | Identity Design | Graphic Design | Packaging Design

ADNH Compass are one of the largest operators of coffee/food outlets in the UAE. The organisation was planning to restructure/IPO within a year and wanted to very quickly rebrand and revitalise many of their retail spaces.

With a launch event booked and pressing deadline. We ran the brand creation and rollout phases of the project simultaneously. Our team, right from the beginning, produced photo-realistic mock-ups of many of the brand items. This allowed decision-makers to more easily evaluate proposals.

The results have been outstanding. The brand was tremendously well received internally, and externally. Our process dramatically accelerated the speed-of-delivery, helping ADNH Compass maintain their aggressive commercial targets. Finally, the organisation was able to develop opportunities with new operators, build good will with existing partners and establish new brand standards.

If you’d like to find out more…

Project Images

Some great images from the HUSK brand launch in the UAE.

The widespread use of visual mock-ups, from the earliest stages possible, allowed ADNH Compass to get a clearer vision of what was being produced and make decisions much more quickly.

Some of the earlier interior-design sketches sampling the new HUSK brand identity.

Merchandising illustrations showcasing how products should be laid out in-store.

Despite the project being developed at a fast pace – traditional parts of the branding process such as theme-generation and concept-sketches still played a part – particularly during the earlier stages of the project.

Since project completion, the brand has been rolled out at pace – ‘ADNH Compass’ has become ‘ADNH Catering’ and the organisation successfully IPO’d in October 2024.

Once again, if you’d like to find out more…