Restoring an Iconic Brand
Whisky Point of Sale
Creative Direction | Advertisements | Sales & Marketing Communications | Packaging Design | Graphic Design | Illustration
BenRiach is a whisky distillery based in the renown Speyside region of Scotland. In-line with an upcoming acquisition, the organisation was looking to transform the commercial side of their business and as a result, wanted to revitalise the entire range of this iconic brand.
We worked closely with the company over several years on a number of whisky expressions including..
TheBenRiach 10
For The BenRiach 10, we created a new design with a real crafted feel at its heart. This was encapsulated with a rendering of the distillery, a gunmetal paper backing and a bronze inked finish.
BenRiach Cask Strength
The BenRiach Cask Strength featured an incredibly bold illustration of an exploding cask, complimenting another bold ink/paper combination.
BenRiach Quarter-Cask
The BenRiach Quarter-Cask featured another bold illustration and ink/colour combination.
BenRiach Triple Distilled
The BenRiach ’Triple Distilled’ once again featured an incredibly bold combination of paper and inks. However, this time, it was complimented by an incredibly sophisticated triple ink rendering of the three whisky stills.
The results, amongst wider marketing projects, have been transformative for the organisation during the change of ownership to Brown Forman. This work has helped BenRiach to break into new international markets and get their whisky onto the shelves of several national and international retailers, including the commercially important duty-free shops. Overall, a real brand-builder.
Testimonials
“The BenRiach 10-Year is a key new launch for us as it marks a significant milestone – it is the first core range expression to be created predominantly from whiskies distilled at BenRiach since we took over in 2004. For this reason, we were looking for a striking new packaging design to reflect this important moment in the distillery’s history. We are delighted with the final result.”
Nicol Van Rijbroek, Marketing Manager of BenRiach Distillery
“For the BenRiach Cask Strength, the organisation was looking for something that was bold, imaginative and would take the brand and the range to the next level. We are delighted with the final outcome as well as the service provided by THE LOFT.”
Louise Seaward, Global Innovation Manager, Brown Forman
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Project Images
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