Quite the trip…

Achieving the seemingly impossible, working at the speed of light, solving real and significant problems (at-pace,) collaborating closely with those people that have inordinate amounts of energy, passion and drive. The relentless commitment to completion, the pleasant absence of politics and the feeling that everything you’re doing is making a real and lasting difference to absolutely everybody that is taking part…

Yes, working with ’scale-ups’ has probably given me the most amount of professional satisfaction in my career to date. Being both a witness and a protagonist in the awesome process of organisations, teams and people growing right in front of your very own eyes. It has to be one of the must humbling, fulfilling and enjoyable experiences in business. In fact, it goes way beyond business….

‘The Entrepreneurs LOFT’ is a spin-out of THE LOFT Branding Agency. It’s taking all our skills and experiences, built-up over a decade, and putting them at the service of scale-up founders, leaders and their teams. It’s being respectful of the fact that every scale-up journey is unique, every Founder is different, every ‘road to Rome’ is different. Whether it’s creating brands that build a community, driving sales to the absolute maximum, finding imaginative ways to communicate value or just helping good people to retain other good people.

It’s something we’ve been experimenting with (alongside main agency work) for quite a while.

Check out our digital flyer and drop me a line if you’d like to find out more…

Benedetto