The Paris Olympics Opening Ceremony has been in the headlines a lot these last few days. I have to confess I’ve only seen snippets on the internet. But it got me thinking back to our own efforts 12 years ago and & what an amazing job they did for London 2012.

After a quick re-watch of the highlights on YouTube, what struck me most was how well the ceremony worked for the main audience on the TV and also online. So many wonderful moments… The drama of the Industrial Revolution, the poignancy of War, Sir Tim Berners Lee, The Queen, James Bond, Mr Bean, Sir Steven Redgrave and who can forget the insanity of Thomas Heatherwick’s Olympic Cauldron at the end.

All gloriously combined with the finest of British music and culture through the last century and a bit.

A real reminder that true quality always stands the test of time…

Benedetto

Benedetto is an enthusiastic creative and business person.

His journey has taken him from a career in car design through to his current role as the Founder of the loft – A Design & Branding Agency based in the heart of Glasgow.

He is honoured to manage an outstanding team, work with great clients and have a lot of fun mixing with so many inspirational people in business.