We always say at the loft, to ‘design-with-soul,’ you have to have a soul so we were absolutely delighted, humbled, honoured, all-of-the-above to have some of the incredibly gifted students from MCR Pathways join us for a Talent Taster. MCR Pathways are one of the organisations that we love helping the most at the loft and it was a real privilege to work with their young students this morning as part of a ‘Talent Taster.’ MCR Pathways are an amazing charity doing great work at a phenomenal pace for the kids of Glasgow and beyond. We highly recommend getting involved, there are details at the bottom of this post.

Just in case, you don’t know…

Who are MCR Pathways?

MCR Pathways are predominantly a Glasgow-based organisation. They acknowledge that there is amazing potential and talent in young people. Varied, unique and inspiring. Is every single one. But for many, that potential has yet to be discovered. Life experience has knocked the confidence out of some, firmly locking away those seeds of flair and hope. It is their aim to uncover, nurture, develop and help to realise the skills and capabilities in looked after young people. They know that each person has a specific set of abilities and passions and they want to see them flourish in the arena that is right for them. MCR Pathways support looked after young people practically. Guiding them on pathways to education, employment and fulfilling lives.

What’s A Talent Taster?

Talent Tasters provide a unique opportunity to experience the world of work in a way that is more engaging and inspiring for young people, and sustainable for the organisation and staff delivering it. The tasters are designed to motivate the young people and help them make positive choices about their future careers.

Think of Talent Tasters as concentrated, high quality work experience. Three hours to get to know more about a company and a particular job it offers. There are 2 other levels to see what a manager does and even time with the boss.

Perhaps it will be the defining moment in a young person’s life. The moment when they say: “I could do this”.

Talent Taster

Wendy Jordan, Project Co-Ordinator extraordinaire for MCR Pathways wrote a blog post this morning. One that is going to appear on the MCR Pathways website later today but we thought we’d steal a march, pinch her words and get it out there as a guest-blog post first. I am sure she won’t mind.

Over to you Wendy…

It’s a clear autumn morning in October. I’m waiting outside South Block, an artist’s collective based in Osborne Street near Glasgow’s Merchant City, for today’s Talent Taster students.

The four young people are from secondary schools across Glasgow. All have an interest in art and creative industries. They’re here for a ‘Design / Web design’ session at The Loft run by creative entrepreneur Benedetto Bordone. Benedetto is going to help the young people design their own personal brand. This is going to be great!

Talent Tasters, by MCR Pathways, are two to three hour sessions for secondary school students who want to learn more about the jobs they think they might want when they’re adults. The Talent Taster team is working with organisations like Wheatley Group, the Citizens Theatre, The Loft and many, many more to deliver these sessions. The aim is to create a spark in the young people that will make them want to stay on in school, gain qualifications and get the job (and life) of their dreams.

Back to the Loft…

We all make our way upstairs to the airy, bright studio where Benedetto and his team work. They work with organisations like Alexander Dennis, Percepta, worldwide software companies, whisky distillers and global automotive companies on their brands, websites, publications and videos. The team of 5 does the work of 20 but they’ve set aside the whole morning to work with our Young Glasgow Talent to help them find, grow and use their talent. We can’t thank them enough.

Benedetto first takes the group of young people on a tour of South Block, showing the youngsters what a creative work space is like. It’s an amazing place – there’s even a ping pong table.

Then he pairs each of the young people up with one of his designers: Reiss, Aiste, Charlie and Adèle. They’re given an introduction to the creative process from mood boards to finished products.

It’s amazing to watch. The young people come out of their shells, start chatting, interacting, engaging, having fun. This is what we at MCR Pathways have always known. Young people just blossom when they get one to one attention from someone who cares. That’s why mentoring works.

The personal branding exercise starts with a questionnaire. What’s your name? What’s your favourite colour? What’s special about you? What logos can you think of? What are your hobbies? This is followed by a creative exercise as the young people start to design their logos based on who they are. Suddenly the room is quiet. You can hear the scratching of pencils. Quiet laughing. Intense discussions between the designers and young people. Everyone is smiling.

It’s time to fire up the Macs – we’re going to use Adobe Illustrator to make the young people’s sketches real. There’s some amazing, really inspired work here. We’ve got one young man whose personal brand is his glasses and hairline. It looks amazing. A young woman on the Taster has created a flowing, stylised version of her first initial – K – cutting through a bevelled rectangle. It’s really beautiful. The designers scan in the sketches by the young people and start work on making the finished, professionally-designed product.

You can see a light in the young people’s eyes – they’re watching the designers closely, taking it all in. It’s such a buzz for everyone. Their designs are becoming real.

And all too quickly, it’s over, but the young people have something great to take back with them – their own personal brand – and a more realistic view of what it means to be a designer.  You get the feeling some lives might have been changed for the better today.

Wendy Jordan is a Project Co-Ordinator for MCR Pathways. She has the best job in the world, helping Glasgow’s talented young people find their purpose in life, raise their aspirations and create an amazing life for themselves.

www.mcrpathways.org
info@mcrpathways.com
0141 221 6642

Get Involved!!

 
At the loft, we get involved in so many different things in and around of design, branding and business and one of those things is ‘Professional Development.’ Growth is actually one of our values and everybody in our company is a learner in one way or another! We love learning and one of the most fun things that we’ve been involved in the last 12 months has been the Glasgow Young Professionals #GYPSeminarSeries which the loft helped to start-up, organise and assist with creative support.

One of our favourite events was several months ago – Alan Meldrum, Global Vice-President for Strategy and Client Services for Percepta, shared some wonderful ideas with the GYP audience about why – in an increasingly disruptive world it’s never been more important for businesses to deliver a frictionless stakeholder experience. It was the 4th part of a fabulous #GYPSeminarSeries at SocietyM and Alan was terrific in sharing his views of a great customer and staff experience. We were so happy with Alan that we asked him to do a follow-up in front of the camera and that camera was very kindly provided by Gylen of Boardman Media. What you are now watching is the first part of a new video series of Alan Meldrum’s #GYPSeminarSeries.

We are delighted to be involved with The GYP team, Boardman Media, The Percepta Team and most of all Alan Meldrum who gave his time and also some brilliant insights into modern-day customer-experience.

Part 1, Vision – At the Heart of ‘Frictionless’

We were very careful to use the word ‘stakeholder’ above as Alan says that empowering and engaging employees is every bit as important as engaging the customers themselves in creating a frictionless customer-experience. He speaks of the need for companies to have a vision with everybody buying in and contributing to that vision. Alan talks about empowering staff and goes as far as saying that sometimes admitting that you got it wrong as a provider and looking to right that wrong goes a long way to building long-term relationships with a brand.

For anybody that is truly interested in any part of the brand/staff/user/stakeholder/customer experience, this is well worth a look and keep an eye out next week for the follow-up in the series.

You can also check out the people who helped to make this clip below…

With thanks,

The Loft Team

Alan Meldrum of Percepta >>>

Boardman Media >>>

GYP >>>